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CopyRight Francesco Candian francesco.candian@gmail.com
Hashtag della giornata?
• se non c’è… #digitalfru
• se c’è… meglio così :)
• ovviamente…
tutte le domande in 160 caratteri su Twitter!
ne consegue che…
Due persone raccolgono le domande dalla rete!
CopyRight Francesco Candian francesco.candian@gmail.com
Presente…
CopyRight Francesco Candian francesco.candian@gmail.com
Video
“Did you Know?”
… e Futuro!
CopyRight Francesco Candian francesco.candian@gmail.com
Video “Gaia”
Casaleggio Associati
IL SITO INTERNET
Estetica e funzionalità
Quale CMS?
Che Contenuti inserire?
CopyRight Francesco Candian francesco.candian@gmail.com
IL SITO INTERNET
Commenti e Facebook Comments
Condivisione dei contenuti
CopyRight Francesco Candian francesco.candian@gmail.com
IL SITO INTERNET
Corporate Identity Personal Brand
Dirette Streaming Registrazioni
Aggiornamenti di Stato Tweet
PodCastBlog
CopyRight Francesco Candian francesco.candian@gmail.com
Un Esempio…
Jack Folla è stato il più grande successo della RAI.
Non aveva un Sito Internet
aveva un Fax.
Non aveva Twitter
aveva la musica.
Ma soprattutto aveva un’IDEA.
CopyRight Francesco Candian francesco.candian@gmail.com
Audio Jack Folla, un Dj nel braccio della Morte
Domande?
… 5 minuti di Pausa ;)
CopyRight Francesco Candian francesco.candian@gmail.com
Video “best job”
P&G
FACEBOOK
Spiegatemi che cos’è un Social Network
a voce stavolta… almeno 5 voci:
una del nord
una di 21 anni del sud
una del centro che va in tesi quest’anno
una di padova
e una nata nella prima metà degli anni ‘80
CopyRight Francesco Candian francesco.candian@gmail.com
FACEBOOK
chi dico io di essere!
CopyRight Francesco Candian francesco.candian@gmail.com
Video Facebook
“Chairs”
FACEBOOK
Profilo o Pagina Pubblica?
CopyRight Francesco Candian francesco.candian@gmail.com
FACEBOOK
Lavorare a Budget 0 [Zero]
Immagine di Copertina
CopyRight Francesco Candian francesco.candian@gmail.com
FACEBOOK
Engagement:
Come si Calcola?
Quanto conta?
CopyRight Francesco Candian francesco.candian@gmail.com
FACEBOOK
Target e Insights
CopyRight Francesco Candian francesco.candian@gmail.com
FACEBOOK
Target e Insights
CopyRight Francesco Candian francesco.candian@gmail.com
FACEBOOK
Domande?
… A domani ;)
CopyRight Francesco Candian francesco.candian@gmail.com
FACEBOOK
I Contenuti!
CopyRight Francesco Candian francesco.candian@gmail.com
Video The Jackall
“Parodia facebook Chairs”
FACEBOOK
I Contenuti!
Che cosa e quanto pubblicare?
Meme o Valore?
CopyRight Francesco Candian francesco.candian@gmail.com
FACEBOOK
I Contenuti!
Come pubblicare?
CopyRight Francesco Candian francesco.candian@gmail.com
FACEBOOK
I Contenuti!
Come pubblicare?
CopyRight Francesco Candian francesco.candian@gmail.com
FACEBOOK
Adv
In maniera Organica, al massimo, raggiungete
il 10% dei vostri fan…
quindi?
Engagement
E se avete qualche soldo…
investitelo bene!
CopyRight Francesco Candian francesco.candian@gmail.com
FACEBOOK
Adv
non ci credete?
CopyRight Francesco Candian francesco.candian@gmail.com
FACEBOOK
Fail
CopyRight Francesco Candian francesco.candian@gmail.com
FACEBOOK
Fail
CopyRight Francesco Candian francesco.candian@gmail.com
FACEBOOK
Domande?
… 5 minuti di Pausa ;)
CopyRight Francesco Candian francesco.candian@gmail.com
Twitter
Quanti di voi lo usano?
Come?
CopyRight Francesco Candian francesco.candian@gmail.com
Twitter
Una ricerca interessante!
CopyRight Francesco Candian francesco.candian@gmail.com
Twitter
Una ricerca interessante!
CopyRight Francesco Candian francesco.candian@gmail.com
Twitter
Una ricerca interessante!
CopyRight Francesco Candian francesco.candian@gmail.com
Twitter
… e come postare!
e voi
come la pensate?
CopyRight Francesco Candian francesco.candian@gmail.com
Twitter
Domande?
CopyRight Francesco Candian francesco.candian@gmail.com
Grazie per l’ascolto!
CopyRight Francesco Candian francesco.candian@gmail.com

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FRU 2014: Web Radio & Social Media