This document discusses an iPhone application called HotelTonight that allows last minute bookings at hotels with discounts of 20-70%. The application is available only in France and offers rooms from 12pm-2am at decreasing prices. While it provides great deals, it also carries risks like not having a room available or hotels not honoring the booking.

1. A new management technique and
enemy to revenue managers
By: Alexandra Humnicki, Raphaelle Levet, Floriane
Brette, Yacine Sabaoui,

3.  An I-phone application in 2011
 For last minute hotel room bookings
 With preferential room rates
 Booking times: 12.00pm - 2.00 am
 Available in France only
 Prices decrease „live‟ cent by cent between
12.00 pm – 2.00 am
 Discounts from 20% - 70%
"The longer you wait, the less you pay"

4.  A room at a cheaper  Risk of not having a
rate room- requires plan B
incase…
 Very fast booking
 Not for the faint
(less than 1 minute) hearted
 Up to 70% discount  No choice of rooms- for
customer
 No competitor
 Requires more
 Optimize occupancy organization &
rate for hotels communication
 Must pay immediately
online
Advantages Disadvantages

5.  “Last time I used it in Toulouse, I was very
satisfied. My reservation was 10 minutes
before arrival and in a 4 * hotel”
 “Be careful with this app, as some hoteliers
are not informed well and refuse bookings
through this app”
 “Idon‟t think prices are more competitive
than other sites such as booking.com”