Symbolic Systems Master's Program Seminar - Research Update, Fall 2012

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A presentation I gave on the area of focus for my thesis, which is on individual persuasive design

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Symbolic Systems Master's Program Seminar - Research Update, Fall 2012

  1. 1. Persuasive Technology Francisco Guzman October 18, 2012Monday, October 15, 12
  2. 2. Peitho ΠειθωMonday, October 15, 12
  3. 3. Persuasion "...a symbolic process in which communicators try to convince other people to change their attitudes or behaviors regarding an issue through the transmission of a message in an atmosphere of free choice." (Perloff, 2003)Monday, October 15, 12
  4. 4. Reeves & Nass (1996) Our relationship with our computer and other interactive technologies is fundamentally socialMonday, October 15, 12
  5. 5. A BMonday, October 15, 12
  6. 6. Monday, October 15, 12
  7. 7. BJ Fogg (2002) Persuasive Design (Captology) interactive systems that are intentionally designed to change user’s attitudes or behaviorMonday, October 15, 12
  8. 8. Monday, October 15, 12
  9. 9. "The Perils of Obedience", 1974Monday, October 15, 12
  10. 10. individual attitude and behavior changeMonday, October 15, 12
  11. 11. authority appeal control “A fitness instructor “You should have a 30 recommends you to minute run today” have a 30 minute run today”Monday, October 15, 12
  12. 12. How can the means in which a persuasive request is made by a persuasive system be personalized to increase its impact?Monday, October 15, 12
  13. 13. authority consensus consistency + commitment liking scarcity reciprocityMonday, October 15, 12
  14. 14. Both physicians and general authority practitioners recommend at least 30 minutes of moderate activity, such as walking, during a day. The lunch walks are a great place to start! scarcity We expect a lot of people so please sign up before all available slots are filled. In other companies 1000’s of consensus people are already joining in on similar initiatives.Monday, October 15, 12
  15. 15. persuasion profiles means endMonday, October 15, 12
  16. 16. implicationsMonday, October 15, 12

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