3. Persuasion
"...a symbolic process in which
communicators try to convince other people
to change their attitudes or behaviors
regarding an issue through the transmission
of a message in an atmosphere of free
choice."
(Perloff, 2003)
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4. Reeves & Nass (1996)
Our relationship with our
computer and other interactive
technologies is fundamentally
social
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7. BJ Fogg (2002)
Persuasive Design
(Captology)
interactive systems
that are intentionally
designed to change
user’s attitudes or
behavior
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11. authority appeal control
“A fitness instructor “You should have a 30
recommends you to minute run today”
have a 30 minute run
today”
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12. How can the means in which a
persuasive request is made by a
persuasive system be
personalized to increase its
impact?
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14. Both physicians and general
authority practitioners recommend at least
30 minutes of moderate activity,
such as walking, during a day.
The lunch walks are a great place
to start!
scarcity We expect a lot of people so
please sign up before all available
slots are filled.
In other companies 1000’s of
consensus people are already joining in on
similar initiatives.
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