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Persuasive technology

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In our daily life, we are constantly bombarded with websites, applications, and games that push us to exercise, buy products, quit smoking, use the public transport and more…How do they manage to persuade us? How do these technologies motivate us and hijack our decision-making processes?
This talk was originally given at the Pint of Science festival.

Published in: Design
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Persuasive technology

  1. 1. Persuasive technology Cristina Vigan0’ UX Designer at Cyber-Duck @CrVigano
  2. 2. Design Psychology
  3. 3. WWF - Marketing campaign by Saatchi & Saatchi http://adsoftheworld.com/media/ambient/wwf_paper_dispenser
  4. 4. http://www.memecenter.com/fun/1304911/girl-logic
  5. 5. Persuasion has been in our life for a long time John lewis advert 2015 http://www.johnlewis.com/ Antibes market http://turistipercaso.it/costa-azzurra/image/6445/il-mercato- provenzale-di-antibes.html
  6. 6. Persuasive technology Child using facebook http://www.mirror.co.uk/news/technology-science/ technology/how-pretend-you-havent-seen-5567320 People using smart phones while waiting https://blog.mozilla.org/ux/2013/09/ firefox-research-in-thailand-five-observations-from-the-field/
  7. 7. Medium Functional triad - B.J. Fogg SOCIAL ACTOR TOOL
  8. 8. Tool 1. Reduction 2. Tunnelling 3. Tailoring 4. Suggestion 5. Self-monitoring 6. Conditioning
  9. 9. 1. Reduction
  10. 10. Task difficulty Motivation Fogg behaviour model
  11. 11. Amazon
  12. 12. AmazonPinterest
  13. 13. Amazon Dash Amazon dash
  14. 14. 2. tunnelling
  15. 15. Asos
  16. 16. Duolingo
  17. 17. 3. tailoring
  18. 18. BBC NEWS
  19. 19. NETFLIX
  20. 20. SPOTIFY
  21. 21. 4. suggestion
  22. 22. iBEACON
  23. 23. Vouchercloud
  24. 24. 5. self-monitoring
  25. 25. Jawbone
  26. 26. Jawbone
  27. 27. Smappee
  28. 28. 6. conditioning
  29. 29. FOURSQUARE
  30. 30. With great power comes great responsibility
  31. 31. Persuasive Technology: Using Computers to Change What We Think and Do B.J. Fogg 100 things every designer needs to know about people S. M. Weinschenk Drive: The Surprising Truth About What Motivates Us D. H. Pink Resources
  32. 32. Thank you! Cristina Vigano’ UX Designer at Cyber-Duck @CrVigano @cyberduck_uk

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