Hispanic Shopper Syndicated Research

1. Meyers Research Center
Meyers Research Center is a leading retail Take an In-Depth Look at Behaviors,
sales and survey research organization with
special expertise in conducting research in retail
Attitudes and Decision Making
environments and understanding shopper Patterns of Hispanic Shoppers
behaviors and attitudes in-store.
For more than three decades, MRC has
Hispanic
conducted primary research across all
classes-of-trade in the U.S. and Canada for
major packaged goods manufactures, retailers,
advertising and sales promotion agencies and
Shopper
consulting firms.
For More Information Contact:
George Brown II
GBrown@meyersresearch.com
Close-Up
Hispanic Shopper
Frances Glick
2012
Close-Up 2012
FGlick@meyersresearch.com
Jeff Friedlaender
JFriedlaender@meyersresearch.com
Syndicated Research
Meyers Research Center
1440 Broadway 23 Floor
New York, NY 10018
212.391.0166
www.meyersresearch.com
www.meyersresearch.wordpress.com
Hispanic Shopper
1440 Broadway 23 Floor
Close-Up 2012
Meyers Research Center
New York, NY 10018
MEYERS MEYERS
RESEARCH RESEARCH
CENTER CENTER

2. BACKGROUND STUDY SAMPLE
• What are the differences by Hispanic
acculturation level
Meyers Research Center (MRC) will launch the • How do Hispanics differ from General A random sample of 2,000 adult Hispanics
first wave of the Hispanic Shopper Close-Up Study Market shoppers on these measures and approximately 1,000 adult Non-Hispanics
in 2012. The Hispanic Shopper Close-Up Study will (General Market) will be interviewed online
provide valuable shopper insights into Hispanic about their habits/behaviors/opinions across
RESEARCH DATA COLLECTION
consumers’ shopping behaviors, attitudes and an assortment of retail channels.
decision-making patterns across retail outlets
(e.g. Supermarkets, Dollar Stores, Drug Stores, MRC will use a hybrid methodology to collect The online data collection will be preceded
Mass Merchandisers, Convenience Stores, Clubs information about the Hispanic consumer with ethnographic interviews to provide
and Bodegas/Small Neighborhood Grocers). shopping experience. This will include an directional insights.
online in-depth survey and ethnographic
Similar to MRC’s other syndicated Close-Up interviews.
SPONSORSHIP OPPORTUNITIES
Studies (Convenience Store Close-Up, Dollar Store
Close-Up, Membership Warehouse Club Close-Up Ethnographic interviews will establish the
influences shaping Hispanic shoppers’ attitudes You can obtain a tremendous amount of
and Drug Store Close-Up), the insights developed information at a fraction of the cost of
from this research will provide a powerful tool for and behaviors along the path-to-purchase.
This methodology will include observations and undertaking this study independently.
shopper insights/category managers, channel and
sales strategists and advertising/merchandising interviews with consumers both at home
And if you act quickly, you may submit a custom
planners to effectively target this growing segment. (pre-purchase) and in the store (during purchase).
question that will remain proprietary to you at
no extra cost!
STUDY OBJECTIVE Online, a sample of 2,000 Hispanic shoppers
will be probed in-depth about recent store visits.
COST
The primary focus of this program is to develop
a better understanding of Hispanic shopping Sponsorships, which will include comprehensive
behaviors and how these may differ both by level data tabulations, detailed analysis and a final
of acculturation, as well as from behaviors exhibited written report, are available for $21,000.
by the General Market.
Specifically, this study will provide insights about MEYERS
factors that drive store selection, store loyalty and
switching, in general and across broad product RESEARCH
category groupings such as Food, Beverages,
Snacks, Household Products and HBC. CENTER
This Program will address the following:
• What formats and chain are Hispanics
shopping for various categories
• What is the profile of the Hispanic shopper
by store format
• What factors are driving store selection
• What are the underlying dynamics of the
store visit by channel:
° What preparations are made prior to
the visit?
° What are destination categories? Which
categories are impulse buys?
° What are the key in-store influencers?
° Total amount spent