LASA 2—Presentation of Strategy Audit Findings In this assignment, integrate all the pieces of work you have drafted and formally turn it into the capstone strategy audit. In previous assignments, you performed multiple, specified analyses of your company (or any company of your choosing). Those individual analyses provide the needed research to successfully complete the following LASA. Part I: Strategy Audit Report Using the tools and framework learned in class and throughout the program, prepare a 15-page strategy audit of your company with a companion presentation. The strategy audit is a comprehensive analysis of the company’s business strategy and operating performance, and culminates in a series of recommendations for improving your company’s performance based on the findings and conclusions of your analysis. A strategy audit involves assessing the actual direction of a business and comparing that course to the direction required to succeed in a changing environment. A company's actual direction is the sum of what it does and does not do, how well the organization is internally aligned to support the strategy, and how viable the strategy is when compared to the external market, competitors, and financial realities. These two categories, the internal assessment and the external or environmental assessment, make up the major elements of a strategy audit. In your strategy audit: Provide a high-level analysis of the company’s business strategy and operating performance. Be sure to complete the following: Analysis of the company value proposition, market position, and competitive advantage External environmental scan/five forces analysis Internal environmental scan/organizational assessment SWOT Analysis Balanced scorecard/strategy scorecard Recommend specific tactics for improving your company’s strategic alignment and operating performance. Recommendations can include but are not limited to tactics in marketing, branding, alliances, mergers/acquisitions, integration, product development, diversification or divestiture and globalization (if you recommend your company go global, you must include a supply chain analysis and an analysis of your firm’s global capabilities). Explain how the recommendations will help the company achieve its strategy and vision. You are to write this report as though you are a consultant to your company, and are addressing the executive officers of this company. You will collect and analyze a large amount of data in producing your report, but your final product will be condensed and focus on presenting your analysis findings and conclusions. Your report should consist of the following sections in the given order. Executive summary (1 page): A concise and insightful summary of the significant findings of your analysis and the recommendations you have for your executive team. Strategic issues and recommendations (5 pages): Identify 5–7 most important strategic issues facing your business unit. Strategic is.

1. LASA 2—Presentation of Strategy Audit Findings
In this assignment, integrate all the pieces of work you have
drafted and formally turn it into the capstone strategy audit.
In previous assignments, you performed multiple, specified
analyses of your company (or any company of your choosing).
Those individual analyses provide the needed research to
successfully complete the following LASA.
Part I: Strategy Audit Report
Using the tools and framework learned in class and throughout
the program, prepare a 15-page strategy audit of your company
with a companion presentation. The strategy audit is a
comprehensive analysis of the company’s business strategy and
operating performance, and culminates in a series of
recommendations for improving your company’s performance
based on the findings and conclusions of your analysis.
A strategy audit involves assessing the actual direction of a
business and comparing that course to the direction required to
succeed in a changing environment. A company's actual
direction is the sum of what it does and does not do, how well
the organization is internally aligned to support the strategy,
and how viable the strategy is when compared to the external
market, competitors, and financial realities. These two
categories, the internal assessment and the external or
environmental assessment, make up the major elements of a
strategy audit.
In your strategy audit:
Provide a high-level analysis of the company’s business
strategy and operating performance. Be sure to complete the
following:

2. Analysis of the company value proposition, market position, and
competitive advantage
External environmental scan/five forces analysis
Internal environmental scan/organizational assessment
SWOT Analysis
Balanced scorecard/strategy scorecard
Recommend specific tactics for improving your company’s
strategic alignment and operating performance.
Recommendations can include but are not limited to tactics in
marketing, branding, alliances, mergers/acquisitions,
integration, product development, diversification or divestiture
and globalization (if you recommend your company go global,
you must include a supply chain analysis and an analysis of
your firm’s global capabilities).
Explain how the recommendations will help the company
achieve its strategy and vision.
You are to write this report as though you are a consultant to
your company, and are addressing the executive officers of this
company. You will collect and analyze a large amount of data in
producing your report, but your final product will be condensed
and focus on presenting your analysis findings and conclusions.
Your report should consist of the following sections in the
given order.
Executive summary
(1 page): A concise and insightful summary of the significant
findings of your analysis and the recommendations you have for
your executive team.
Strategic issues and recommendations
(5 pages): Identify 5–7 most important strategic issues facing
your business unit. Strategic issues arise from a mismatch
between internal capabilities and external trends such that
important opportunities are not being pursued or significant
external threats are not being addressed under the current

3. strategy.
The strategic issues list should integrate your SWOT analysis,
your Five Forces analysis, and the organizational assessment
and external environmental scan completed earlier during the
course. These detailed analyses are the foundation for your final
set of findings and recommendations presented to the executive
team.
In developing your recommendations for addressing each
strategic issue, consider misalignments that might be apparent
in different operating areas:
Product portfolio
: Are there changes to the target market segment, value
proposition, or positioning of the product or service line
needed?
Structure
: Are the organizational roles and responsibilities, decision-
making authority, skill requirements, and work assignments
properly configured and aligned to support the strategy?
Organizational culture or behavior
: Does the organizational culture inspire behaviors that support
the strategy? Are the mission, vision, and values clearly
articulated and aligned with the strategy? What new behaviors
are needed?
Value chain activities
: Does the organization value chain fully align with the
strategy? Are their activities that should be added, eliminated,
or modified significantly?
Performance measures
: Do the organization’s performance measures focus on the key
drivers of strategic success? Is there a strategy scorecard that
ties the main elements of the strategy to specific operating
capabilities, including goals and key performance indicators
(KPIs) that give an indication of incremental or predictive
progress toward reaching strategic goals?
Your recommendations should fall into these general categories,
but should be specific in terms of scope and expected impact.

4. These sections have been completed earlier in the course, and
should appear as appendices:
SWOT analysis (2 pages—completed in
Module 4
): SWOT matrix illustrating strengths, weaknesses,
opportunities, and threats.
Balanced strategy scorecard (4 pages—completed in
Module 4
): Develop a Balanced Scorecard for your business unit that
reflects the key drivers for your business strategy.
Organizational assessment (3 pages—completed in
Module 3
)
External environmental scan and five-forces analysis (3 pages—
completed in
Module 2)
Market position analysis (3 pages—completed in
Module 1
)
Use information from your previous assignments to support
your conclusions and recommendations and conduct additional
research when needed. Make sure you properly reference and
cite so that the location of information is clear.
Submit your 15-page report in Word format. Apply APA
standards to citation of sources. Use the following file naming
convention: LastnameFirstInitial_M5_A2.doc.
Part II: Companion Presentation
Finalize the companion with a 10-slide Power Point
Presentation that summarizes the audit and recommendations in
a compelling manner that persuades senior management to
explore and possibly implement your recommendations. The
elements of the presentation should include the following:

5. Title
Agenda
Summary of audit
Recommendations
Key measurements
Risks and benefits
Call to action
Next steps