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Employee community management
1. • Labor world has changed greatly
in times of globalization as
employees at corporations must
be able to connect across time
zones and national borders
technically, to continue being
creative and innovative. We relate
to each other every day, need to
exchange information, are
curious, and want to solve
problems together.
• It's about taking the energy
resulting from each
communication need and turning
it into a more open, transparent
and collaborative work
environment.
2. 14/03/2012
• The average time that a
company spends in the
S&P 500 is 15 years,
continuously trending
downward over the past
80 years. In fact, as
recent as 10 years ago,
the average lifespan was
25 years.
• Change is swift. Cycle
times are shortening.
We are seeing this play
out across industries
and institutions.
Survival of
the fittest?
5. “An employee community manager is the person responsible
for ensuring that a community is used effectively by its
members to achieve the goal that it was created for.”
7. 14/03/2012 7
BUILD INCENTIVES FOR
CREATING PROFILES
PILOT WITH SMALL
GROUP OF EARLY
ADOPTERS
DEFINE GOALS
USE BADGING
SET UP A Q&A AREA
„YOU GET WHAT YOU
GIVE“
OFFER BLOG WRITING
COURSES
DEACTIVATE
ALTERNATIVE
SOLUTIONS
WRITE COMPELLING
SUCCESS STORIES
PRESENT SIMPLE USE
CASES
PRODUCE VIDEOS
WITH EXCITED
BEGINNERS
ORGANIZE FUN
COMPETITIONS
OFFER UNIQUE
CONTENT
Selbstorganisation beschreibt die Fähigkeit eines Systems, sich zu strukturieren, neue Strukturen zu schaffen, zu lernen oder sich zu diversifizieren. Ein Unternehmen ist eine Organisation und somit ein System, das sich – will es den Entwicklungssprung zum Enterprise 2.0 machen – der Selbstorganisation bedienen sollte.
„Selbstorganisation bringt Heterogenität, Unberechenbarkeit und oft auch völlig neue Strukturen und Vorgehensweisen hervor. Sie braucht Freiheit, Experimente und ein gewisses Maß an Unordnung. Einzelpersonen und Machtstrukturen empfinden diese die Selbstorganisation fördernden Bedingungen oft als bedrohlich.“ (Meadows 2010: 99)
Anpassungsfähigkeit!
Lernfähige, komplexe Organisationen, die ihre Anpassungsfähigkeit radikal verbessern basieren auf netzwerkartig strukturierten und verbundenen Communities, um effizientes Wissensmanagment zu ermöglichen und kreative Lösungen für komplett neue Veränderungsherausforderungen bereit zu stellen.
Komplizierte Systeme haben eine hohe Anzahl von Elementen, die in linearen, beschreibbaren Beziehungen zueinander stehen
Komplexe Systeme haben eine hohe Anzahl von Elementen, die in wechselseitigen, nicht-linearen, und daher unvorhersagbaren Beziehungen zueinander stehen: Emergenz (was hier nicht steht)
The natural world is replete with patterns and processes that exhibit organization without an organizer, coordination without a coordinator
In the years since my childhood, those who study complex systems have learned that many natural patterns share a similar mechanism of formation called self-organization. Self-organization refers to a wide range of processes in both living and nonliving systems. Those processes are characterized by simple "rules" that depend solely on local interactions among the subunits of the system. Yet despite their simplicity and the local range of their immediate effects, the rules and their actions on the subunits give rise to the spontaneous emergence of pattern, order, and structure on a global, system-wide scale.It is not easy for human beings to intuit how such a decentralized mode of operation can function so efficiently, because human groups rely so heavily on hierarchical organization. Executive functioning, planning, and decision-making exist at many levels of the hierarchy. Imagine a world without supervisors, administrators, and managers, and many people would imagine sheer chaos. Nevertheless, self-organization in nature is efficient, economical, and ubiquitous. It is one of the least known, yet most powerful, devices for achieving pattern and order in the world
Collaboration als fortlaufenden sozialen Lernprozess
Law of complexity: We have found something that seems to provide a good unifying theme: networks. Networks pervade complexity at multiple scales. They are the fabric of social interactions and sustain life from cells to ecosystems and allow thoughts to flow through our brains.