What motives do corporate executives have that force them to embrace continuous growth of the organization, specifically related to revenue via census or cost containment? What would the results be if they did not focus so much on aggressive growth but allowed the business to inflate or deflate naturally? Solution Q1) Below are the motives that corporate executives possess to embrace continuous growth of the organization - 1. To expand the footprint of the organization through internal growth strategies which include netering new markets, creating new products etc. and external growth strategies which include strategic alliances, joint ventures, mergers and acquisitions etc. 2. To attract shareholders and investors to invest in the firm to increase the market value of the firm 3. To contain costs that result in increase of overall profits of the firm and stay competitive in market place 4. To satisfy all the stakeholders which include employees, customers, public, board of directors etc, apart from investors. Q2) If the focus is not on aggressive growth but just to go with the flow i.e. to inflate and deflate naturally, the firm\'s revenues remain the same and the business can be considered solely for a constant income tha would be required to run the business rather than any expansion plans which might be a risk for the core business..