Social popularity of indonesia president candidate
1. Social Popularity of Indonesia President Candidate
(Presidential Elections 2014)
By: Febriandi Rahmatulloh (28 March 2013 )
2. Author B.I.O
• Name: Febriandi Rahmatulloh
• Occupation: Customer Experience Analytic Expert
Etisalat Mobily –Riyadh - Saudi Arabia
• Education : 2002 - 2005 Bachelor Statistics (Gadjah Mada State Univ )
2008 - 2010 Magister Statistics (Bogor Agri State Institute )
• Working Experience :
– 2012-Current (Customer Experience Analytic Expert-Etisalat Mobily)
– 2010-2012 (Manager CRM Insight AXIS Telekom Indonesia)
– 2009-2010 (Sr Analyst XL Axiata)
– 2007-2009 ( Analyst Indonesia Stock Exchange)
– 2006 ( Support Staff OPEC-Vienna Austria)
• Subject Interest, Applied statistics for :
– Data Mining
– Applied Stats Computing
– Applied Analytic for CRM, CEX, CLM
– BTL Marketing FRA
– Big data, Text Mining, Voice Recognition Analytics
3. Bottom Line
Result
JOKOWI shows has highest likelihood being discussed in social media. JOKOWI also has
fanatic personal Fans and media that keep discussed about him. While Mahfud MD shows
as neutral candidate.
Best Mix
Based on final diagram above best mix can be 1) Popular and Popular= JOKOWI & ABURIZAL
BAKRIE or 2) Popular and Neutral = JOKOWI & MAHFUD MD FRA
4. Social Strength
Social strength calculations shows that likelihood of brand being discussed in social media.
JOKOWI shows has highest likelihood being discussed in social media (7%) compare to other
candidate FRA
5. Social Passion
Measurement of likelihood that individuals talking about brand repeatedly shows that
JOKOWI shows being repeatedly in social media (60%). Its shows that Jokowi has fanatic
loyal personal Fans and media that keep discussed about Jokowi. FRA
6. Social Reach
Measure range of influence calculated by total unique number that referencing brand
divided by total mentions. Here Mahfud MD shows has highest score (28%). Its shows that
Mahfud MD are discussed accepted by more people while other candidate shows has moreFRA
specific fanatic loyalist.
7. Search Trend
search engine trend shows that Jokowi is the highest key word over 12 month observations
FRA
8. Average Hours Per Mentions
15 Min 24 Hour 10 Hour 10 Hour
11 Hour 14 Hour 24 Hour
In average people talk about jokowi every 15 minutes on online media, while aburizal bakrie
mentioned every 10 hours FRA
10. Source Data
http://socialmention.com
http://www.google.com/trends
Time utilization 16:00 Riyadh KSA time 28 March 2013
Definition taken from http://socialmention.com
What is "strength"?
Strength is the likelihood that your brand is being discussed in social media. A very simple
calculation is used: phrase mentions within the last 24 hours divided by total possible
mentions.
What is "sentiment"?
Sentiment is the ratio of mentions that are generally positive to those that are generally
negative.
What is "passion"?
Passion is a measure of the likelihood that individuals talking about your brand will do so
repeatedly. For example, if you have a small group of very passionate advocates who talk
about your products or brand all the time you will have a higher Passion score. Conversely if
every mention is written by a different author you will have a lower score. Most frequently
used keywords and number of times mentioned. Number of mentions by sentiment.
What is "reach"?
FRA
Reach is a measure of the range of influence. It is the number of unique authors referencing
your brand divided by the total number of mentions.
