Feather Principle: an intro

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BJ Fogg and David Ngo introduce the feather principle that helps innovators reach breakthrough impact.

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Feather Principle: an intro

  1. 1. the feather principle BJ Fogg & David Ngo 12/21/13 bjfogg@stanford.edu dngo11@stanford.edu
  2. 2. feather principle create the simplest solution with the biggest impact.
  3. 3. why feather? Because a feather seems simple, yet it can do so much: insulate, propel, tickle, adorn, and amuse.
  4. 4. feather examples in product ziplock bags post-it notes duct tape text-messaging
  5. 5. feathers examples in ideas 2x2 grids rapid prototyping
  6. 6. What are NOT feather examples Complicated Design Simple Design Feather Principle Big Impact California Hyperloop Small Impact Transformational language These are the winners of the future. coasters
  7. 7. see the impact feather principle zip lock bags post-it notes duct tape text-messaging 2x2 grids rapid prototyping Products Ideas/ Strategies
  8. 8. Why you should care It is the innovation principle that will result in breakthrough impact.   This is the winning recipe for future success. 
  9. 9. the feather principle email us featherprinciple@gmail.com talk or workshop about the feather principle at your event or company. does the feather principle remind you of other ideas/ concepts? BJ Fogg & David Ngo @bjfogg @dngoo

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