2. What is Strategic Planning?
Who are the Players
Begin with analysis
Evaluate the Marketplace
Create a Strategy
Monitor and Adjust
End with Positioning
Monday, July 14, 14
3. Define Business Goals
It’s all in the Planning
Define your business goals
What is your vision and mission
Is your business truly aligned?
0
20
40
60
80
1973 1978 1983 1988 1993 1998
5
12
15 17
20
74
Cummulative Value of $1 Invested
Wells Fargo BofA General Market
Monday, July 14, 14
4. Assess Your Business
Statistics
SWOT Analysis
Evaluate Strengths
Evaluate Weaknesses
Define Opportunities
Identify Threats
Strengths Weaknesses
Opportunities Threats
Monday, July 14, 14
5. Evaluate the Industry
What Drives the Economic Engine?
Do you know your Industry?
Where is the market and who’s the
Leader?
Where is the market going?
Monday, July 14, 14
6. The Strategic Framework
What currently sets you apart from the
competition?
Develop 3-year business and financial model
Develop and articulate value proposition
Develop distribution/pricing strategy
Benchmarking
Monday, July 14, 14
7. Business Strategy
Consider Impact to Business Plan
Financial - Including defining (or
redefining) compensation and incentives
Resources
Marketing & Brand
Sales
Metrics & Contingencies
Monday, July 14, 14
8. Monitor & Adjustment
Were goals met for your Business?
Were goals met for your Stakeholders?
The Main Question: Are you on track to
be positioned as a KEY competitor in
your industry?
Monday, July 14, 14
9. Real Life Plan
Good, Great, and Exceptional!
Strategies in Common
What’s the Take A Way???
Monday, July 14, 14
