Tristram Mayhew explains the function of the 7 Pillars of a Better Business in his company, the adventure business Go Ape, in his keynote address Bringing It All Together at Fresh Business Thinking LIVE! at Cass Business School (7th September 2011)

1. 1

2. TH E ORIGIN OF THE SPECIES
SWINGING FROM PILLAR TO PILLAR

4. C ONTENT
gh O ur Past
AB lastt hrou
Building on the 7 Pillars
4

5. IT’S BEEN A HIGH WIRE ADVENTURE

6. OFF THE G ROUND
IN 2002

7. 7 Pillar
s
1. IT’S UP TO YOU
7

8. BLIND
2002
YEAR ONE
FAITH
THETFORD FOREST

9. WOW TH
EM
CHALLENGER
BRA ND
CREATING ADVENTUR
ES
ENCOURAGING EVERYO
NE TO LIVE LIFE MORE
ADVENTUROUSLY

10. INSPIRE
THEM
CAMPAIGNING
T O KEEP THE ADVENTURE
ADVE NTU RE
IN

11. LEAD TH
E M
W HAT AR E YOUR VALUES?
CHALLENGE, SURPRISE, EX
CITE E “I CAN”
AGE “I CAN’T ” TO BECOM
ENCOUR
AIM FOR 2 STEPS BETTER
CREATE WORTHWHILE, WELL
REWARDED CAREERS
ENTALLY AN D SOCIALLY
B E ENVIRONM ONSIBLE KEEP THE ADVENTUR
R ESP E IN ADVENTURE
DO THE RIGHT THING
11

12. 7 Pillar
s
1. IT’S UP TO YOU
2. KNOW WHAT YOU WANT
12

13. PLAN
FOR
YOUR
D REAMS

14. 7 Pillar
s
1. IT’S UP TO YOU
2. KNOW WHAT YOU WANT
3. BECOME A STRATEGIST
14

15. ZERO NOT A HERO
work
oUnINESS
THE B S
NOTIN THE
BUSINESS

16. GO RILLA TACTICS
INNO VATE
VALIDATE
CULTIVATE
16

17. 7 Pillar
s
U WANT 1. IT’S UP TO YOU
2. KNOW WHAT YO
3. BECOME A STRATEGIST
4. KNOW WHERE YOU’RE GOING
17

18. BIG
HAIRY
G OALS

19. ARE YOU R AIMS? BUILD
WHAT MOMEN
VISION: ON
GING EVERY E TUM
S, ENCOURA SLY
ADVENTURE VENTUROU
CREATING IVE LIFE AD
TO L
MISSION:
TO BE THE BEST FOREST A
DVENTURE COMPANY ON
THE PLANET
PLAN: NESSES WORLD WIDE BY 2013
70 ADVENTURE BUSI
19

20. 7 Pillar
s
1. IT’S UP TO YOU
2. KNOW WHA T YOU WANT
5. STICK TO THE KNITTING, AND
STAND
OUT FROM THE CROWD
3. BECOME A STRATEGIST
4. KNOW WHERE YOU’RE GOING
20

21. INNOVATE
21

22. 27 UK COURSES
1 in USA
e Businesses
=33 Adventur
F orest Segways
New: Forest Cafe
Forest Biking

23. 7 Pillar
s
NT 1. IT’S UP TO YOU
2. KNOW W HAT YOU WA
5. STICK TO THE KNITTING, AND
STAND
OUT FROM THE CROWD
3. BECOME A STRATEGIST
4. KNOW WHERE YOU’RE GOING
ER THE (RIGH T) NUMBERS
6. MAST
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24. 2 .5
MILLION
H AVE GONE
APE

25. £1 1.5m R EVENUE,
£1.4m EBIT,
CONT RIBUTING
3.5inm010
£ 2
TO UKPLC

26. 7 Pillar
s
NT 1. IT’S UP TO YOU
2. KNOW W HAT YOU WA
5. STICK TO THE KNITTING, AND
STAND
OUT FROM THE CROWD
3. BECOME A STRATEGIST
4. KNOW WHERE YOU’RE GOING
7. BUILD A BETTER TEAM 6. MAST ER THE (RIGH T) NUMBERS
26

27. AT RIBE OF
400
PRIME-MATES

28. 2 010 Ov erseas
+ 1 JV in USA

29. T HA NK YOU
FAB UNCORPOR ATE PACKAGES
A VAILALBLE!
29