Tristram Mayhew - Bringing It All Together - Fresh Business Thinking LIVE at Cass Business School

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Tristram Mayhew explains the function of the 7 Pillars of a Better Business in his company, the adventure business Go Ape, in his keynote address Bringing It All Together at Fresh Business Thinking LIVE! at Cass Business School (7th September 2011)

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Tristram Mayhew - Bringing It All Together - Fresh Business Thinking LIVE at Cass Business School

  1. 1. 1
  2. 2. TH E ORIGIN OF THE SPECIESSWINGING FROM PILLAR TO PILLAR
  3. 3. C ONTENT gh O ur PastAB lastt hrou Building on the 7 Pillars 4
  4. 4. IT’S BEEN A HIGH WIRE ADVENTURE
  5. 5. OFF THE G ROUNDIN 2002
  6. 6. 7 Pillar s1. IT’S UP TO YOU 7
  7. 7. BLIND 2002YEAR ONE FAITH THETFORD FOREST
  8. 8. WOW TH EMCHALLENGER BRA ND CREATING ADVENTUR ES ENCOURAGING EVERYO NE TO LIVE LIFE MORE ADVENTUROUSLY
  9. 9. INSPIRE THEMCAMPAIGNING T O KEEP THE ADVENTURE ADVE NTU REIN
  10. 10. LEAD TH E M W HAT AR E YOUR VALUES?CHALLENGE, SURPRISE, EX CITE E “I CAN” AGE “I CAN’T ” TO BECOM ENCOUR AIM FOR 2 STEPS BETTER CREATE WORTHWHILE, WELL REWARDED CAREERS ENTALLY AN D SOCIALLY B E ENVIRONM ONSIBLE KEEP THE ADVENTUR R ESP E IN ADVENTURE DO THE RIGHT THING 11
  11. 11. 7 Pillar s 1. IT’S UP TO YOU2. KNOW WHAT YOU WANT 12
  12. 12. PLAN FORYOURD REAMS
  13. 13. 7 Pillar s 1. IT’S UP TO YOU2. KNOW WHAT YOU WANT 3. BECOME A STRATEGIST 14
  14. 14. ZERO NOT A HERO work oUnINESSTHE B SNOTIN THE BUSINESS
  15. 15. GO RILLA TACTICSINNO VATE VALIDATE CULTIVATE 16
  16. 16. 7 Pillar s U WANT 1. IT’S UP TO YOU2. KNOW WHAT YO 3. BECOME A STRATEGIST 4. KNOW WHERE YOU’RE GOING 17
  17. 17. BIGHAIRYG OALS
  18. 18. ARE YOU R AIMS? BUILDWHAT MOMEN VISION: ON GING EVERY E TUM S, ENCOURA SLY ADVENTURE VENTUROU CREATING IVE LIFE AD TO L MISSION: TO BE THE BEST FOREST A DVENTURE COMPANY ON THE PLANET PLAN: NESSES WORLD WIDE BY 2013 70 ADVENTURE BUSI 19
  19. 19. 7 Pillar s 1. IT’S UP TO YOU2. KNOW WHA T YOU WANT 5. STICK TO THE KNITTING, AND STAND OUT FROM THE CROWD 3. BECOME A STRATEGIST 4. KNOW WHERE YOU’RE GOING 20
  20. 20. INNOVATE 21
  21. 21. 27 UK COURSES 1 in USA e Businesses=33 Adventur F orest Segways New: Forest Cafe Forest Biking
  22. 22. 7 Pillar s NT 1. IT’S UP TO YOU2. KNOW W HAT YOU WA 5. STICK TO THE KNITTING, AND STAND OUT FROM THE CROWD 3. BECOME A STRATEGIST 4. KNOW WHERE YOU’RE GOING ER THE (RIGH T) NUMBERS 6. MAST 23
  23. 23. 2 .5 MILLIONH AVE GONE APE
  24. 24. £1 1.5m R EVENUE,£1.4m EBIT, CONT RIBUTING 3.5inm010 £ 2 TO UKPLC
  25. 25. 7 Pillar s NT 1. IT’S UP TO YOU2. KNOW W HAT YOU WA 5. STICK TO THE KNITTING, AND STAND OUT FROM THE CROWD 3. BECOME A STRATEGIST 4. KNOW WHERE YOU’RE GOING 7. BUILD A BETTER TEAM 6. MAST ER THE (RIGH T) NUMBERS 26
  26. 26. AT RIBE OF400PRIME-MATES
  27. 27. 2 010 Ov erseas+ 1 JV in USA
  28. 28. T HA NK YOU FAB UNCORPOR ATE PACKAGES A VAILALBLE! 29

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