2.  Laura Mulvey a British feminist film theorist,
she argues that women in the media are
represented to provide visual pleasure to men.
she says that Hollywood cinema put the viewer
in a masculine subject position, where women
are seen as the object of desire also known as
the “male gaze”.
 She believed we are living in patriarchal
society where men are dominating, women are
degraded and men have a higher status.

3.  Many music videos support Mulvey‟s theory on how
women are sexualised by the media.
By Analysing this video Whistle By
Flo Rida I was able to find evidence to
support Laura Mulvey‟s idea on
women bieng represented as „sex
objects‟ in the media, through out the
video the women in the video are
dismembered meaning that the
camera only focuses on oshowing
parts of the women's body in order to
attract the opposite gender which
Mulvey calls the „male gaze

4.  In addition the women are also represented in what they
where and how they act, such as in many videos it shows
women showing more flesh than the men this maybe to
suggest that women wearing less clothes is what will attract
the male audience, also perhaps through how the women
act in the videos such as dancing around the men, this can
illustrate that men have more advantages and higher status
over women which again highlights Mulvey‟s theory that
society is more male dominated examples that support this
is shown in Blurred Lines by Robin Thicke and Dizzie
Rascal- Holiday