SEO is competitive - But your analytic analysis can help to generate sufficient traffic on your webpage. You should keep your campaign continued with SEO activities. Try to do ethical search engine optimization that will save your site from getting penalized by search engines.
2. We all are familiar with the term – Search Engine Optimization.
Sometimes we have heard “SEO is dead”. SEO is still alive, and only the
way to do SEO is changed. Nowadays, SEO has moved towards better
user experience. Few years back, SEO guys' focus was to generate
traffic and ranking. Many of them used to focus on unethical SEO
practices like - too much link creation, keywords stuffing, and unusual
keywords specific web page creation. Panda and Penguin updates
from Google were resultant of these practices. So "do or don’t SEO" ?
Before taking any action, one must conceive a few points:
• Is it good to do SEO?:
• What Updates Explain?
• Budget Constraints
3. Is it good to do SEO?
SEO is an integral part of digital marketing activity, which is free. It
not only helps to improve visibility, but also drives relevant traffic to
your website. It is always good to do SEO but you need to be very
careful and clear about what your website speaks to users. Think
about the relevanct keywords that can drive traffic on your website
and provide useful information for your target Audience. In whole
digital marketing campaign, you will find there are too many
competitors in similar industry. So if you don’t focus on SEO, Your
competitor will be doing and reap all the benefits.
4. What Updates Explain?
We often complaint about Search engine algorithm updates. Updates shall
continue in future also, and its good in a way.. Every update diversify
about ethical and unethical practices in SEO. If your site went down due to
an algorithmic update; you must focus on your On-page and Off-page
activity as well. By fixing some issues, you can recover your website traffic
gradually. Always try to make your website for a better user experience
and not for a better search engine experience. Longtail keywords
optimization, Social media engagement and content marketing (Text,
Links, Images, Infographics & Videos) can help to engage user on your
website and also improves relevancy of your web.
5. Budget Constraints
We very well know, SEO budget is very low in cost than other digital
marketing activities. PPC, Email marketing, affiliate marketing
require big budgets. You can retain your SEO campaign cost by
making a proper strategy according to user experience. Put spicy
content, user-friendly navigation, call to action in your webpage.
This not only helps user to understand your services, but is also
good for search engine activities. Onsite action and strategy can
leverage to retain your cost.
6. Conclusion
SEO is competitive - But your analytic analysis can help to
generate sufficient traffic on your webpage. You should keep
your campaign continued with SEO activities. Try to do ethical
search engine optimization that will save your site from
getting penalized by search engines. You can try with your
website with PPC campaign until your site get visibility in
search engines.
7. Thank You
Fairhall Solutions (India)
2nd Floor, 71 Shreshtha Vihar,
Delhi-110092, India
+91 - 9717155775
+91 - 9717155776
info@fairhall.in
http://www.fairhall.in
Fairhall Solutions, S.L. (Spain)
Poligono Industrial Las Salinas,
Av. Ingeniero Felix Sancho, 3,
El Puerto de Santa Maria,
Cadiz 11500, Spain
+34 - 956059920
+34 - 665957254
info@fairhall.es
http://www.fairhall.es
