This document discusses how the poor are already active participants in the market system as producers, consumers, entrepreneurs, and laborers. However, their needs are not being met by the existing market environment. Addressing the root causes for why the market is not providing solutions, such as weaknesses in supporting market functions and rules, is important for inclusive business opportunities. Examples from Bangladesh are provided that demonstrate how addressing information gaps can help the poor participate more effectively in markets.

1. Thank You

2. Why do we
do what we
do
Mohd Fahad Ifaz

3. Bottom of the
Pyramid
“There is an invisible market waiting at the bottom of the world economic pyramid”
C.K. Prahalad
Making markets work for poor
The next billion
Inclusive business

4. Challenge?
Charity?
Opportunity!
Business?

5. We forget to
ask “WHY”?
Root cause?
Symptom?

6. Why do we do, what we do ?
Why isn’t their
market environment
providing
solutions to these?
What problems
do the
Poor have?

7. as Producer
as Consumer
as Entrepreneur
as Labour
Because the poor are already
in the market system
7

8. The market system
SUPPORTING
FUNCTIONS
CORE
Supply
ion
s
Setting &
enforcing
rules
Standards
Laws
Not-for-profit sector
Private sector
The cause of
poor
performance
here .....
es
&
Demand
lat
gu
Re
Informal
networks
Informing &
communicating
Inf
no orm
rm al
ru
s
l
.... lies here
Information
d
te
la ces
Re rvi
se
Government
Inf
ras
tru
ctu
re
MARKET PLAYERS
Business
membership
organisations

9. Challenge?
Romanticizing the Poor Harms the Poor
We should recognize the poor as “resilient and creative
entrepreneurs and value-conscious consumers.”
Charity? problem
NOT a marketing
The “Sachet Mindset”
Business?
NOT a technology problem
The BoP presents
The “Killer App mindset”

10. Rural Mobile Penetration
80%
Fertilizer recommendation software
Union Information Center
Community Information Center in
Upazillas

11. million people live in the chars of
districts
Agrani and NCC
bank gave
to pilot a loan product for
Cattle farmers in the chars

12. For processing varieties
Market knowledge
Cultivation technique
Invested in increasing farmers
awareness , market knowledge
and technique
Potato production
tons