1. 09.01.12 | 1
Website Redesign & Relaunch
Audio Wire
Fabian Schulenburg & Bernd Heimann
Online Experience Specialists

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• Analysis of the online • Our recommendations
customer experience
– Web design
– Usability – Sales
– Navigation – Customer experience
– Content strategy
– Copy-writing

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• Analysis of the online
customer experience
– Difficult checkout process
– Confusing navigation
– Oversized photos
– Lacking information

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Sales conversion rates Browsing only
Online sales for returning
23% customers
49% Online sales for one-off
customers
17%
Abandonment rate
11%

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• Our recommendations
– Easier checkout process
– Better navigation
– Appealing photos
– Precise information

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Fewer clicks

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Better pics

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Information that sticks
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On Audio Wire‘s website, I
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feugiat nulla facilisis at vero eros luptatum for. It‘s visual, it‘s simple, and
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straight to the point!
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laoreet dolore magna aliquam erat volutpat Customer Testimonial
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ea? Molestie consequat vel delenit augue duis
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Additional information
Surveys to continuously
improve customer experience
Special offers for returning
customers
Latest / greatest column

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Conclusion
Fewer clicks
Better pics
Information that sticks

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Thank you for your attention!
Audio Wire
Fabian Schulenburg & Bernd Heimann
Online Experience Specialists