2. A sense of our history
History of Jean Niel MARIE-CLAIRE NIEL
founded in 1779
1851 - 1924
T
N
he company was created by a perfumer and
merchant who distilled aromatic plants from Provence.
iel, it’s first of all a family history; a family who, in Subsequent generations were to further develop the
1779, in Grasse - the cradle of the perfume industry - family business, manufacturing floral pomades and
created an enterprise of the future. becoming a supplier to the leading Parisian perfumeries
at that time.
Over the course of time, Jean Niel has developed and
Jean-Antoine (1755-1846), Antoine Honoré (1784-
enhanced its original activities, and it’s for this reason
1848), Jean-Antoine (1810-1867).
that the company is today the oldest perfume factory
.
B R E AT H I N G
still active in the Grasse area and one of the rare
Marie-Claire Niel (1851-1924), daughter of Jean-
privately owned family businesses in the trade.
Antoine, married Jean Foucard and began exporting
Niel is also a history of ingenuity and tenacity; that of oils and pomades scented with rose, orange flower,
the women and men engaged in this family saga; the jasmine, violet and sweet acacia, as well as perfumed
women and men who have succeeded one another, at JEAN NIEL waters, sweet almond oil, olive oil, dried sweet acacia
A S
1725 - 1782
the head of the organization, generation after generation. and orange blossom, strips of green orange peel and
scent extracts from jasmine, rose, heliotrope, violet and
N AT U R A L
Jean Niel: a history of talent and success which has
sweet pea flowers. And so, by 1873, several elegant
lived through the centuries and which lives on today in
compositions: “BouquetVictoria”,“Bouquet d’Impératrice”,
perpetuity.
“Fleurs d’Italie”, “Caprice de Valérie”.
Niel: a history of senses
A S
C R E AT I O N
:: The sense of creativity, of finesse.
:: The sense of research, of excellence
and of tradition.
:: The sense of looking ahead, of undertaking
and of surprising.
:: The sense of human value and of respect
for expertise.
3. History of a committment
to senses
L ucie Foucard-Niel (1844-1922),
only child of Marie-Claire married
later on Gustave de Boutiny who
continued developing this line of
business, as did his son Jean and now, in turn, his two
sons Antoine and Christophe de Boutiny.
Leading the organization for the past 30 years, they
have been able to preserve the company’s total financial
.
& industrial independence.
B R E AT H I N G
of processes and
The construction of a new factory of 3800 square
The assurance
techniques long mastered
meters on the outskirts of Grasse, which was completed
just after the year 2000 and was fitted with high
J
performance production equipment, well suited to
new industrial demands and constraints, attests to their
A S
ability to adapt to the times. ean Niel ensures the excellence of its supplies of raw
N AT U R A L
materials by exercising rigorous selection and control
Today, Georges and Marie (9th generation), the at the source.
BOUTINY FAMILY
8TH AND 9TH GENERATION
respective children of Antoine and of Christophe, are Historically, Jean Niel has chosen natural raw materials,
actively preparing themselves at the heart of the then treated select ones to a process of hemi synthesis.
enterprise, to take up the responsibility of consolidating This special know-how established and has since
A S
the success to date and of supporting development maintained Jean Niel’s reputation in the fine fragrance
C R E AT I O N
efforts which will guarantee the future of JEAN NIEL. sector for centuries.
Our expertise in the realm of hemi synthesis, as well as
the treatment of raw materials, has served as the basis
for our sublime compositions.
A few figures
Jean-Niel today produces a total Using these preciously preserved unique procedures,
revenue of more than 15 millions blended with current industrial methods, our scientific
EUR, employs more than 60 people
technicians guarantee the development and production
and has its disposal, around the
globe, a network of commercial of products of superior quality.
agents. In addition, Jean-Niel has a
subsidiary company in the USA
which is composed of both a
research & development laboratory
and a production facility.
4. O ur perfumers all have their little secrets which
permit them to express their creativity, on a daily basis,
in the composition of vastly different products.
Little secrets,
big sensations
Their application fields are varied:
.
Fine fragrances for prestigious brands, and also for the
B R E AT H I N G
cosmetic industry (hair care, body care...), and for
home fragrances (perfumed candles, air-fresheners).
for the finest
Creating
A S
T
N AT U R A L
hroughout our long history, the
company has composed key formulas
A S
for the top names in the international
fine fragrances and cosmetics industry.
C R E AT I O N
GÉRARD ANTHONY
Our strength: raw materials transformed
MASTER PERFUMER
on-site, coupled with the capacity
to respond to the demands of the
specifications of the international market.
5. J ean Niel is also a statement
about tastes. During the 1990’s,
the company broadened its sector
of commercial activities by entering
the food and drinks industry.
In a market which is in constant
evolution, Jean Niel, through its
brand Nielaromes, is developing
The art of
new flavor compositions based
on natural raw materials and
enriched by ingredients created
expressing
& perfected in its workshops.
Nature’s best
The objective: to enhance Nature’s A taste
of Nature
tastes by creating high quality
organoleptic and technological
E
flavor ranges which can be
applied in the food industry in
xperience has permitted Jean Niel to dairy products, desserts, pastries,
understand the importance of using high- cookies & snacks, savory products
performance industrial equipment adapted to (prepared meals, sauces, soups,
our needs. Thanks to the competence and cheeses, chips...) in addition to
knowledge of our technicians, along with beverages (syrups, liquors, flavored
the implementation of reliable and secure waters, herbal teas and flavored
production procedures, and combined with alcohols...).
policies of rigorous quality control, we create,
year after year, technically superior products
that express a high degree of creative innovation.
Conceiving and producing those exceptional
flavor products is the daily mission of Jean
Niel. Providing the driving force to our creativity
MARIE-CHRISTINE VOYNNET
are the customers, who with their constantly
changing desires and expectations, challenge
FLAVORS DIVISION DIRECTOR
us to keep our products fresh and exciting.
6. USA
EUROPE MIDDLE EAST
N AT U R A L
Our products travel
around the world
. B R E AT H I N G
A S
C R E AT I O N
AFRICA
A S
ASIA
P
T
erhaps deriving from the
quality natural raw materials that
moments of
we select from around the globe,
Imagining
he spicy, woody perfume left
pure pleasure...
our company has developed a taste
in the air by a passing stranger one
for travel. In effect, our compositions,
summer evening;
created for some of the best-
The instant sensation of being
known brand names, travel to all
bathed in the heart of a flowering
four corners of the planet.
garden at dawn;
Perfumes, precious creams, delicate
The mouth-watering taste of a
soaps, as well as our pastries, ice
moist cake, a child’s dreams of an
creams, teas and flavored waters...
after-school feast;
Through the medium of these
The fruity flavor of a yogurt ingested
exceptional products made in
at breakfast, accompanied by a cup
France, it’s the “savoir-faire” of Jean
of tea from which emanate the
Niel which is successfully exported
scents of the Orient.
to the world.
Such are the beautiful
images of Life which
encourage us to create
and advance.
