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Presentation from Belfast in July 2012 to 60 technologists, creatives and executives over three sessions at BBC Northern Ireland on July 27th.
Orchestrated Media - New Gatekeepers in the Living Room Means More Disruption (Or Democratisation) of TV Industry
This session looks at the future disruption of Television industry analyzing topics such as Temporal Metadata and Monetizing 2nd Screen TV and the evolution of Social TV and 2nd Screen engagement to a more comprehensive TV companion experience including Communication (TVoip), Commerce (tCommerce and micropayments), Community (Live events), Transmedia(narrative shift), Gamify (vote, win, predict), Personalisation (algorithms), Context (companion apps) and Social TV (discovery and dissemination).
In-depth, international look at European, US and global solutions and perspectives - as the small screens (Smartphones, Tablets, Laptops) are taking more eyeballs from the big screen during 30 second spots. How will the current TV value chain, underpinned by brand spot advertising based on archaic, legacy audience measurement systems stay relevant with new gatekeepers, smarter devices and software, and new consumer behaviour such as media stacking?
“Richard provided an excellent vision of how the media industry is converging and what form a future world of orchestrated media may take. He has a great style and was very well received by a wide range of creative technology and production professionals.” August 1, 2012
Top qualities: Personable, Expert, Creative
1st Mervyn Middleby
Head of Technology and Operations at BBC Northern Ireland
hired Richard as a Media Futurist in 2012