3. WHO AND WHAT CONTROL REGULATIONS
THE ORGANISATION, BBFC (BRITISH BOARD OF FILM CLASSIFICATION), CONTROLS
REGULATIONS FOR MANY DIFFERENT FORMS OF MEDIA CONTENT, IN THIS CASE MUSIC
VIDEOS. THEY DO THIS IN ORDER TO PROTECT THE CONSUMER.
How does it work?
So, record labels submit any music videos that are to be released in the UK which
could potentially receive at least an age 12 rating. The BBFC then watch the video
through thoroughly assessing a rating and ‘bespoke’ content advice. For example,
strong language, sexual content/ references and nudity. On the YouTube
smartphone app a rating is included beneath the video in a small square box to warn
the consumer of what they're about to view
Vevo, on the other hand, has the BBFC rating appear in the top left hand corner of
the video for the first few seconds, this allows the consumer to be warned before the
video gets into full swing. If the cursor is additionally moved during the video, again
the age that the BBFC has rated the video appears in the same place. If consumers
are unsure on the ratings, they are able to access an ’I’ icon to see more information
about the ratings of their videos.
