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Checklist content curation

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Preguntas para seleccionar el contenido más adecuado para hacer content curation.
Checklist para que el content curator elija mejor el contenido.

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Checklist content curation

  1. 1. ¿Cómo elegir qué contenido recomendar?¿Cómo elegir qué contenido recomendar? 1: Estrategia de contenidos1: Estrategia de contenidos 2: Fuente2: Fuente 3: Contenido3: Contenido 18 preguntas para seleccionar el contenido más adecuado y hacer mejor tu content curation. ▢ ¿Te ayudará a cumplir tus objetivos de content curation? ▢ ¿Coincide o complementa con tu línea editorial? ▢ ¿Respeta (en la medida de lo posible) la guía de estilo corporativa? ▢ ¿Combina con los contenidos que has creado tú? ▢ ¿Tienes alguna relación con la fuente o referencias suyas? ▢ ¿Es fiable? ▢ ¿Puedes verificar que lo que ha publicado es cierto? ▢ ¿Incluye publicidad que pueda condicionar sus contenidos? ▢ ¿Ha superado su fecha de caducidad? ▢ ¿Es algo nuevo o ha sido muy compartido en redes sociales? ▢ ¿Tiene un formato adecuado para tus canales? ▢ ¿Está bien escrito (ortografía, foco en el tema...)? ▢ ¿Es un contenido patrocinado por otra marca? ▢ ¿Está relacionado contigo o con tu empresa?
  2. 2. 4: Audiencia4: Audiencia RecomendacionesRecomendaciones Sobre este documentoSobre este documento Más plantillas, ebooks y tutoriales sobre content curation y content strategy en mi centro de recursos. www.marketingdecontenidos.es ▢ ¿Tiene alguna barrera de acceso (registro, suscripción...)? ▢ ¿Le aporta suficiente (conocimiento, información, sorpresa, humor...)? ▢ ¿Tu audiencia entenderá la pieza, está adaptado a su nivel de comprensión? ▢ ¿El idioma en que está escrito afecta a su difusión? Repasa todas las preguntas por cada pieza que descubras. Identifica los criterios más relevantes para ti, al menos 1 por bloque. Documenta por escrito tu decisión con argumentos y ejemplos. Una plantilla de Eva Sanagustín, redactora web freelance especializada en marketing de contenidos. 

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