Volvo Ocean Race asked Ericsson to build their next generation cloud based multimedia strategy and race delivery. They asked us to define the audience, put the race where the audience already is
and innovate to build new value.
We delivered more than committed, for under budget, see what we did and what we learned
Read the Innovation Rule Book 1-10
29. thou needs to know somebody else since “somebody else” is always going to do it 11
30. In summary – we believe focus on people, experience, production then allow technology to work its magic unique experience common delivery strong business
The VO70 is faster and more furious to sail than its predecessor the VO60. Even in the lightest winds its a wet ride with these boats since they are traveling faster than the wind and the waves. The swing keel construction allows more sail area which means more power to drive the boat forward faster. 103 feet (31m) high mast powered by >500 sqm sail area. ABN TWO broke the 24 hour run record in 2005-06 with 563 nautical miles/24 hours. An avarage speed of 23-24 knots. VO70 version 2 main characteristics: Length overall 21.5m Beam 5.7m Draft 4.5m Mainsail area 175m² Headsail area 140m² Max. spinnaker area 500m² Mast height 31.5m² Weight 13,860kg to 14,000kg Keel & fin bulb 7,400 kg maximum
We will deliver video everywhere, at the in port race we will deliver live interactive production through IPTV, mobile, in addition to existing planned TV and web broadcast. We will deliver mobile community services to VOR main, potentially the syndicates, key sponsors and operators who want to engage with us. We will integrate into the core of the VOR media team to enable convergence at the foundational media level All of this needs to be packaged into a sales push. The purpose of the event is that the solutions can be resold to interested parties as the race executes. Feedback is welcome. Planning is started to ensure sales material and sales alignment is secured. Web is done by a separate company and not our responsibility, but we have a close co-operation to secure that the user will feel comfortable with a similar user experience accross the screens.
We will deliver video everywhere, at the in port race we will deliver live interactive production through IPTV, mobile, in addition to existing planned TV and web broadcast. We will deliver mobile community services to VOR main, potentially the syndicates, key sponsors and operators who want to engage with us. We will integrate into the core of the VOR media team to enable convergence at the foundational media level All of this needs to be packaged into a sales push. The purpose of the event is that the solutions can be resold to interested parties as the race executes. Feedback is welcome. Planning is started to ensure sales material and sales alignment is secured. Web is done by a separate company and not our responsibility, but we have a close co-operation to secure that the user will feel comfortable with a similar user experience accross the screens.
We will deliver video everywhere, at the in port race we will deliver live interactive production through IPTV, mobile, in addition to existing planned TV and web broadcast. We will deliver mobile community services to VOR main, potentially the syndicates, key sponsors and operators who want to engage with us. We will integrate into the core of the VOR media team to enable convergence at the foundational media level All of this needs to be packaged into a sales push. The purpose of the event is that the solutions can be resold to interested parties as the race executes. Feedback is welcome. Planning is started to ensure sales material and sales alignment is secured. Web is done by a separate company and not our responsibility, but we have a close co-operation to secure that the user will feel comfortable with a similar user experience accross the screens.
The VO70 is faster and more furious to sail than its predecessor the VO60. Even in the lightest winds its a wet ride with these boats since they are traveling faster than the wind and the waves. The swing keel construction allows more sail area which means more power to drive the boat forward faster. 103 feet (31m) high mast powered by >500 sqm sail area. ABN TWO broke the 24 hour run record in 2005-06 with 563 nautical miles/24 hours. An avarage speed of 23-24 knots. VO70 version 2 main characteristics: Length overall 21.5m Beam 5.7m Draft 4.5m Mainsail area 175m² Headsail area 140m² Max. spinnaker area 500m² Mast height 31.5m² Weight 13,860kg to 14,000kg Keel & fin bulb 7,400 kg maximum
We will deliver video everywhere, at the in port race we will deliver live interactive production through IPTV, mobile, in addition to existing planned TV and web broadcast. We will deliver mobile community services to VOR main, potentially the syndicates, key sponsors and operators who want to engage with us. We will integrate into the core of the VOR media team to enable convergence at the foundational media level All of this needs to be packaged into a sales push. The purpose of the event is that the solutions can be resold to interested parties as the race executes. Feedback is welcome. Planning is started to ensure sales material and sales alignment is secured. Web is done by a separate company and not our responsibility, but we have a close co-operation to secure that the user will feel comfortable with a similar user experience accross the screens.