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1. EICG, HQ Seoul May. 2011 http://www.facebook.com/eicg,biz INTEND! Fan-oriented Business Fan지향 사업전략 Presented by 이은세 CO, EICG

3. B4B2C Chain: http://ow.ly/3XRzK

4. Insights on Mobile Communication Industry: http://ow.ly/3GYzp

5. Intention-based Management:http://ow.ly/3NN1I

6. Smart Innovations: http://ow.ly/4sm7c

7. Employee Satisfaction (ES): http://ow.ly/4pd4w

9. 現 EICG 창업자 및 Chief Originator

10. 前 EUNSE INTERNATIONAL 대표컨설턴트TWITTER: @E_Mastermind Facebook: /eunse

11. Barn’s Burnt Down, Now I Can See the Moon. 헛간이 불에 타 무너져 내렸다. 그리고 나는 달을 보았다. Mizuta Masahide, a Japanese Samurai & Poet (1657 – 1723)

12. What is Strategy?! 전략은 목표의 달성을 위해 각각의 결정들이 어떻게 연결될 것인가(How Different Engagements are Linked) 에 관한 것이다. Reference: What is Strategy, Michael E. Porter, HBR, Nov. 1996

13. “Strategy is… NOT! Doing Things Right, But DOING THE RIGHT THINGS.” - Peter Drucker & Many Others

14. Source: http://innomy.springnote.com

15. “그러나우리가 말하는 옳은 일(the Right Things)이 과연 무엇을 위한 옳은 일인가?” “우리가 말하는 옳은 일이 과연 무엇을 위한 옳은 일을 의미하는가? 매출의 증대인가? 수익성의 증대인가? 혹은 시장에서 주가의 제고를 위한 것인가?” “그리고 설령 이중의 하나가 우리 전략의 “목적”, 즉 “왜”에 대한 답이 될 수 있다고 하더라도, 우리의 “왜”가 우리 경쟁자들의 “왜”와 어떻게 다른가? 그리고 만약 그들과 우리의 “왜”가 동일한 것이라면, 우리는 그들과 같은 목표를 위해 경쟁하고 있는 것이 된다. 이는 우리가 우리만의 게임을 가질 수 없음을 의미한다. “우리는 무엇인가를 놓치고 있다. 전략의 수립보다 더욱 중요한 무엇인가가 우리의 레이더 밑에 숨어있다. 그리고 우리가 그에 대한 해답을 찾아내지 못하는 한, 우리는 진정한 승리자가 될 수 없다. 그리고 진정한 승리자는 ‘Number One’이 아닌 ‘Only One’을 의미한다.

16. Strategy is NOT about being the Number One, but about being the ONLY ONE!

17. Art or Technique?

18. “Cold Coffee”

19. The problem in America is that our fascination with the tools of management obscures our apparent ignorance of the art. - Tom Peters, “In Search of Excellence”

20. #1 in Fortune GLOBAL 500, with Gross Revenues of $ 408,214 Million! (Korea’s GDP: $ 986,300 Million)

21. “I believe every merchant must be an agent for customers” “나는 상인이라면 고객들의 대리인이 되어야 한다고 믿는다.” - Sam Walton, Founder/Former President of Wal-mart

22. #1 in S&P 500 (Non-oil), with Market Cap of $ 318.98 Billion! (SS’s Mkt Cap: $ 12 Billion)

23. Apple Inc.’s Strategy: The Company is committed to bringing the best user experience to its customers through its innovative hardware, software, peripherals, services, and Internet offerings. The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative industrial design. The Company believes continual investment in research and development is critical to the development and enhancement of innovative products and technologies. In conjunction with its strategy, the Company continues to build and host a robust platform for the discovery and delivery of third-party digital content and applications through the iTunes Store.The iTunes Store includes the App Store and iBookstore, which allow customers to discover and download third-party applications and books through either a Mac or Windows-based computer or wirelessly through an iPhone, iPad or iPod touch. The Company also works to support a community for the development of third-party software and hardware products and digital content that complement the Company’s offerings.Additionally, the Company’s strategy includes expanding its distribution to effectively reach more customers and provide them with a high-quality sales and post-sales support experience. The Company is therefore uniquely positioned to offer superior and well-integrated digital lifestyle and productivity solutions. - Source: Apple Inc 10-k FY 2010

24. The Fan-oriented Strategy Implementation: Intend to be the Only One Communicate Your Intention Find the Crowd that Appreciate Your Intention FOCUS on the Fans Reinforce the Intention Repeat 2 through 6 Heads-up: Applicable to Any Business in Any Industry Exclusively Focus in Alignment Not Local, But All-out Commitment Try to be Number One, Be Crucified! Intending is easy. Alignment is Hard Fandom Market By Doing Originally Strategic Advantages: Fandom Locks-in Fandom Spreads Fandom Pays Fandom Talked About Fandom Cool! Mass Market Market Volume / Profitability / Reach By Doing Better Indifferents Nokia By Doing Cheaper Samsung Apple Inc. Fandom Spread

25. 9% vs. 15% Source: APPL 10-K FY 2009, SS AR FY 2009

26. Source: Nicholas Weston

27. “Genius is the Ability to Assemble What’s Already Existing in a New Way” - Donald Trump

31. Why is Being the Only One Important? “We Are Busy!” “No Boundaries Between Search Goods & Experiential Goods.”

32. EUNSE to Start-ups: “Create a Cause, Not a Business.” Be a Landlord, Not a Tennant. Save Time for Customers. Be a Speed Demon. Be a Perfectionist (Commit to Perfection Till the Day You Die!). Fail Forward. SELL! (“GET RICH, or DIE TRYING!”) Get the BEST PEOPLE to Help You. SURVIVE! (NEVER GIVE UP!) Play. EICG doesn’t make you number one. We PROUDLY make you the ONLY ONE!

33. 오늘은 이 자리는 정말 중요한 자리입니다.