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1. Olympic Paris 2024 unveils artistic posters as vibrant Cultural
Olympiad programme revealed
Olympic Paris: The Paris 2024 Organising Committee has recently unveiled an exciting addition to its
Cultural Olympiad programme for 2023. In a spectacular event held alongside the renowned Paris arts
festival, Nuit Blanche, a stunning collection of artistic posters celebrating the values of the Olympic and
Paralympic Movements was revealed to the public.
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These posters, created by eight talented artists, capture the essence and spirit of the upcoming Olympic
and Paralympic Games in Paris. For the first time in Olympic history, each artist or artistic pair was
commissioned to design two posters: one dedicated to the Olympic Games Paris 2024 and another to
the Paralympic Games Paris 2024.
The unveiling event, which took place on the picturesque banks of the river Seine, marked the beginning
of an exciting journey for these artistic creations. Following their exhibition for one month, the posters
will embark on a journey across France, showcasing the talent and creativity that France has to offer. This
extraordinary display of art has been made possible by Terre de Jeux 2024, an initiative designed to
engage local authorities and members of the French sports movement in promoting the Games and
encouraging sports participation nationwide.

2. Olympic Paris 2024 Unveils Striking Artistic Posters Celebrating
the Olympic Games 2024 and Paralympic Games
The programme aims to ensure that the people of France feel an integral part of the Paris 2024
adventure, aligning with the official slogan, "Games wide open." Through this initiative, the artistic
posters serve as more than just visual representations of the Games; they become a collective memory
and an invitation for everyone to embrace the Olympic and Paralympic spirit.
With the countdown to the Olympic Games in Paris drawing closer, the Cultural Olympiad programme
adds a vibrant and inspiring dimension to the anticipation and excitement surrounding the Games. These
artistic posters not only capture the imagination but also play a crucial role in commemorating the
Games and fostering a sense of unity and pride among athletes, spectators, and the people of France.
Meet the artists in Olympic Paris 2024
The Paris 2024 Cultural Olympiad has brought together a talented group of artists to contribute their
unique vision to the Games. A panel of esteemed representatives from the International Olympic
Committee (IOC), the Paris 2024 Organising Committee, the French Ministry of Culture, the City of Paris,
and prominent figures from the arts community meticulously selected these artists. They were chosen
through a rigorous competition that showcased their artistic prowess and commitment to capturing the
essence of the Olympic and Paralympic Games.
In addition to the general competition, several special competitions were held to commemorate
significant milestones and events. One such competition paid tribute to the centenary of the Olympic
Games held in Paris in 1924, a historic moment in Olympic history. Artists were given the opportunity to
channel the spirit of the past and connect it with the excitement of the upcoming Games in 2024.
Another competition celebrated the inclusion of breaking as a new Olympic discipline for the Paris 2024
Games. Breaking, a dynamic and expressive street dance style, will make its debut on the Olympic stage,
showcasing the fusion of sport and culture. Artists participating in this competition were encouraged to
incorporate the energy and vibrancy of breaking into their artistic expressions, adding a contemporary
touch to the Olympic experience.

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Celebrating Artistic Diversity in Preparation for the Olympic Paris
and Paralympic Games
Furthermore, as France prepares to host the Paralympic Summer Games for the first time, a special
competition was dedicated to highlighting the significance of this momentous occasion. Artists were
tasked with capturing the essence of inclusivity, determination, and the indomitable human spirit that
defines the Paralympic Games. Through their art, they aimed to create a lasting impact and inspire a
sense of unity among athletes and spectators alike.
The careful selection of these artists and the diverse competitions they participated in reflect the
commitment of Paris 2024 to infuse the Olympic and Paralympic Games with the richness of artistic
expression. By incorporating the talents of these artists, the Games aim to create a truly immersive and
captivating experience for both participants and audiences. Through their creative interpretations, these
artists will contribute to the collective memory of the Olympic and Paralympic Games, leaving a legacy
that embodies the spirit of France, the city of Paris, and the Games themselves.
The artists selected to participate in the Paris 2024 Cultural Olympiad have been revealed, each bringing
their unique creative perspective to the Games. Among them are Adam Janes, an accomplished
American painter and sculptor; Clotilde Jiménez, a talented multidisciplinary artist also from the United
States; Gilles Elie, a skilled French painter; Elsa and Johanna, a dynamic duo of French photographers;
Pierre Seinturier, a renowned French cartoonist; Fanny Michaëlis, a gifted French designer and
illustrator; and Stéphanie Lacombe, a talented French photographer.

4. Celebrating the Intersection of Art and Sport in France's Rich
Cultural Landscape
The Cultural Olympiad is an extraordinary programme that delves into the shared values and connection
between art and sport, a tradition that has been held in conjunction with every Olympic Games since
Barcelona 1992. For the Paris 2024 edition, it presents a unique opportunity to shape the cultural
identity of the Games and highlight the vibrant energy, exceptional talent, and rich heritage of France.
Through thousands of events and performances across various art forms, the Cultural Olympiad will
unfold throughout the country, captivating audiences from now until the Paralympic Closing Ceremony
on September 8, 2024.
Under the leadership of the Paris 2024 Culture Department, the Cultural Olympiad is a collaborative
endeavor involving cultural and sports stakeholders from all corners of France. More than 500 entities
associated with Terre de Jeux 2024, a program promoting the Games and sports engagement, are
actively participating in the Cultural Olympiad. Additionally, an extensive cultural network is working
hand in hand with the Olympic and Paralympic sports movements. The unveiling of the 14 posters
alongside a captivating concert marked an important milestone on June 1, and dates were announced
for nationwide Cultural Olympiad activities in 2023:
Summer of the Cultural Olympiad: June 1 to September 15, 2023,
• European Heritage Days: September 16 and 17, 2023
• Autumn of the Cultural Olympiad: September 21 to December 21, 2023
Olympic Paris 2024 Cultural Olympiad: Unveiling Exciting
Milestones and Enhancing Access through a Dedicated Website
Paris 2024 President Tony Estanguet expressed his delight, stating, "Today, we are happy to reveal the
major events of the Cultural Olympiad, which will be exciting milestones as we approach the Games.
Thanks to the commitment of all those involved, as well as the support of renowned personalities from
the worlds of sport and culture, the Cultural Olympiad has come to life, and its projects will reach an
increasing number of people."

5. To enhance the accessibility and visibility of these events, and those planned for 2024, a dedicated
website has been launched. It serves as a comprehensive resource where the public can explore the full
programming schedule of the Cultural Olympiad. With an interactive map and filtering system, users can
easily select events based on their preferences and proximity, ensuring a personalized and engaging
experience for all.
Carrefour premium partner of the Olympic and Paralympic
Games Paris 2024
On June 22, 2022, an exciting partnership was forged between the Carrefour Group and the Olympic and
Paralympic Games Paris 2024. In a historic moment, Alexandre Bompard, the Chairman and CEO of the
Carrefour Group, and Tony Estanguet, President of Paris 2024, came together to sign the partnership
agreement. This collaboration marks a significant milestone as it is the first time in the history of the
Games that a global leader in food distribution has joined forces with the greatest sporting event on the
planet.
The Carrefour Group, known for its prominence in the food retail industry, has now become a premium
partner of the Olympic and Paralympic Games Paris 2024. This partnership not only highlights the
importance of supporting world-class sporting events but also emphasizes the critical role that food and
nourishment play in the success of athletes and spectators alike.
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6. Elevating the Olympic and Paralympic Games Paris 2024 through
Partnership and Shared Values
By aligning with the Olympic and Paralympic Games, the Carrefour Group demonstrates its commitment
to promoting healthy lifestyles, sustainability, and community engagement. Through this partnership,
they aim to provide an exceptional experience for participants and attendees, showcasing the values of
the Games and enhancing the overall atmosphere of the event.
The involvement of a company of Carrefour's stature underscores the significance of the Olympic and
Paralympic Games Paris 2024, as it attracts global leaders who recognize the power of sport to inspire
and unite people from all walks of life. The partnership represents a shared vision of fostering excellence,
inclusivity, and a positive impact on society.
As preparations for the Games continue to unfold, the Carrefour Group's participation as a premium
partner adds another layer of excitement and anticipation. Their expertise in food distribution and
commitment to sustainable practices will undoubtedly contribute to the success and legacy of the
Olympic and Paralympic Games Paris 2024. Together, they are poised to create an unforgettable
experience that celebrates the best of sport, culture, and community in the heart of France.
Olympic Paris: In the History of Carrefour
As the 100th anniversary of the last Olympic Games held in Paris approaches, Carrefour, with its iconic
blue, white, and red branding deeply embedded in the daily lives of the French people, is thrilled to be a
part of this extraordinary event that encompasses the entire nation.
Central to Carrefour's participation is their commitment to driving a food transition that benefits
everyone. With a vast network of 5000 stores and e-commerce sites, the Carrefour Group possesses a

7. unique ability to unite the French population in this grand celebration of sports. By leveraging their
expansive reach, they aim to engage and involve people from all walks of life in this monumental
occasion.
Moreover, the Carrefour Group wholeheartedly embraces the values upheld by Paris 2024, aligning
themselves with the vision of hosting Olympic and Paralympic Games that are sensible, sustainable, and
inclusive. By supporting this endeavor, Carrefour aims to contribute to the success of the Games while
embodying these remarkable values.
In the words of the Carrefour Group, "Soon, the heart of our country will beat to the rhythm of the
Olympic and Paralympic Games Paris 2024. It will be a historic event for all French people, capturing the
attention of the entire world. With our widespread presence, encompassing 5000 stores across France,
and our blue, red, and white logo, Carrefour is determined to play a significant role in the success of this
magnificent celebration of sports. We aspire to empower all French citizens to participate and proudly
associate our brand with the marvelous values of Paris 2024. It is with immense pride that Carrefour's
150,000 employees in France join this remarkable adventure."
Through their involvement, Carrefour's vast network and devoted workforce become essential
contributors to the success and vibrancy of the Olympic and Paralympic Games Paris 2024. Together,
they forge a powerful connection between the Games and the French population, amplifying the
excitement and fostering a sense of unity and pride throughout the country.
The Partnership Is Divided Into 4 Pillars
Carrefour is embarking on an ambitious project to supply fresh and organic produce, including fruits,
vegetables, cereal products, meat, fish, and seafood, to the Olympic and Paralympic Villages. This
initiative not only aims to provide athletes with nutritious and high-quality meals but also serves as a
platform to showcase the excellence of French produce. By promoting sustainable eating practices,
Carrefour is actively contributing to a more environmentally conscious approach to nutrition.

8. Additionally, Carrefour's involvement in the Olympic and Paralympic Games Paris 2024 extends beyond
the realm of food. Through a branding project deeply rooted in the values of sport, they promote the
significance of a healthy diet, the value of hard work, social progress, and inclusivity. This multifaceted
endeavor engages various stakeholders, partners, and franchisees, allowing for a collective effort in
raising awareness about disability, nutrition, and the importance of health in the workplace, all through
the lens of sports.
From a commercial perspective, Carrefour is fully committed to supporting the Games through
numerous promotions and collaborations. They will develop exclusive collections featuring a wide range
of official Paris 2024 licensed products, including clothing, stationery, and back-to-school collections. This
commercial project not only generates excitement and anticipation among consumers but also creates
opportunities for individuals to connect with the Games on a personal level through these unique
offerings.
Carrefour's comprehensive approach encompasses multiple dimensions, blending their expertise in food
supply, social responsibility, and commercial initiatives to contribute to the success and legacy of the
Olympic and Paralympic Games Paris 2024. By championing sustainable practices, promoting health and
inclusivity, and offering an array of engaging products, Carrefour plays an integral role in enhancing the
overall experience and impact of the Games.
Olympic Paris: Team of Athletes for Paris 2024
Carrefour, the iconic three-colour brand deeply ingrained in the daily lives of people in France, is proud
to participate in the exceptional event of the Olympic Games returning to Paris after a hundred-year
hiatus. To bring depth and significance to this partnership, Carrefour has formed a close bond with a
team comprising 14 talented athletes. The company is going above and beyond to provide them with the
optimal conditions necessary for their success and pursuit of medals. These remarkable sportsmen and

9. sportswomen embody Carrefour's values, emphasizing performance, healthy eating, and inclusivity. They
serve as excellent ambassadors for the retailer.
Carrefour's support for these athletes has been made possible through collaboration with the French
Sports Foundation, which has facilitated sponsorship agreements through its "Performance Pact"
program. By becoming a premium partner for the Olympic Paris 2024 and Paralympic Games, Carrefour
aims to leave a legacy and promote greater inclusivity for people with disabilities. The company has
made disability a cornerstone of its strategic plan, with a goal of employing 15,000 individuals with
disabilities across the Carrefour Group by 2026. The partnership with the Paris 2024 Paralympic Games
and the integration of para-athletes within Team Carrefour will serve as a catalyst for this ambition,
positioning Carrefour as a more inclusive employer and retailer.
Carrefour's commitment to the Olympic Games Paris 2024 goes beyond mere sponsorship. It strives to
create a meaningful impact, both in supporting athletes and promoting inclusivity. By aligning its values
with the Olympic spirit, Carrefour is making a significant contribution to the Games and the broader
societal goals they represent. Through this partnership, Carrefour aims to be recognized not only as a
retailer but also as an advocate for positive change, fostering a more inclusive and accessible world for
everyone.
Olympic Paris: Why Carrefour?
Saifedine recognizes Carrefour as a globally renowned company that can play a pivotal role in promoting
and elevating his relatively unknown discipline. He acknowledges the sentimental connection he shares
with the retailer, as his father was employed in a Carrefour store, and he himself gained practical
experience during a traineeship at the Freyming-Merlebach Carrefour as part of his professional business
baccalaureate. Saifedine feels a deep familiarity with the Carrefour Group, and he is immensely grateful
for the opportunity to be included in its team, allowing him to interact with fellow athletes.

10. Looking ahead to the conclusion of the 2024 Paris Olympics, Saifedine aspires to pursue a career in retail,
following in the footsteps of his father. He envisions himself working in a store, serving customers, and
contributing to the dynamic world of retail. The experience gained from being a part of Carrefour's team
and the exposure garnered during the Games will serve as a steppingstone for his transition and future
endeavors in the retail industry.
Saifedine's story exemplifies the profound impact that Carrefour's partnership with the Olympic Games
can have on individuals, transcending the realm of sports and providing opportunities for personal and
professional growth. By embracing Saifedine and other athletes, Carrefour not only elevates their
disciplines but also nurtures their aspirations beyond the sporting arena, helping them carve out
promising futures in diverse fields.
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