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1. Olympic Paris: LVMH becomes late addition to the running
order of Paris 2024 sponsors
French luxury group LVMH has become a major partner for the upcoming Olympic Games in Paris, also
known as the Olympic Paris 2024 Games or the Summer Games 2024. This partnership comes as a
much-needed boost for the event's organizers, who were facing budgetary challenges due to increased
costs.
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The deal, which has been estimated to be worth approximately €150 million, will play a crucial role in
bridging the financial gap and ensuring the successful execution of the games. With the event scheduled
to take place from July 26 to August 11 next year, time was of the essence in securing adequate funding.
Paris 2024 had initially set out to minimize reliance on taxpayer funding and sought support from
private-sector sponsors. However, a 10 percent rise in their operational budget to €4.4 billion at the end
of the previous year posed financing difficulties.
The delayed response from corporate sponsors was partially due to the Covid-19 pandemic, which
affected decision-making processes. But now, companies like LVMH are stepping up to the plate to offer
their assistance. Carrefour, another sponsor, has provided support in kind, including supplying fresh fruit
for athletes during the games.
This partnership with LVMH marks a significant milestone for the Paris Olympics, as it represents the first
time Europe's largest company by market value is sponsoring the event at a group level. Under the
umbrella of LVMH, various prestigious brands are actively participating in different aspects of the games.

2. For instance, LVMH's jeweler, Chaumet, will design the medals, while beauty retailer Sephora will be
involved in the Olympic torch relay.
An Overview of the Olympic Paris 2024 Games
Additionally, Moet Hennessy, known for its champagne, will supply hospitality venues, and one of
LVMH's luxury brands will dress French athletes. Bernard Arnault, the billionaire CEO of LVMH, expressed
enthusiasm for the collaboration, stating that it was only fitting for LVMH and its brands to be part of
such an exceptional international event.
As the budget for the Olympic Paris 2024 Games has risen to an estimated €8.8 billion, concerns about
financial constraints have been raised. France's national auditing body, the Cour des Comptes, warned
about the tight budget and the potential challenges it could pose. However, the organizers remain
determined to make the event a success.
Ticket prices for some events have drawn criticism, but they are essential to cover a significant portion of
the operational budget. The remaining funding comes from sponsorships and support from the
International Olympic Committee.
Despite these challenges, the Olympics Paris continues to enjoy significant public support. Recent polls
indicate that 72 per cent of people in July expressed broad backing for the event, though this figure has
declined slightly compared to three years ago when it stood at 84 percent.
With LVMH and other major sponsors like energy group EDF and telecoms company Orange onboard,
the Paris 2024 Olympic Games are moving ahead with confidence. The head of the Paris 2024 Organizing
Committee, Tony Estanguet, has expressed optimism about achieving 92 percent of planned partnerships
by the end of the year, indicating positive progress for the much-anticipated sporting spectacle.
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3. As the Olympic Paris 2024 Games draw closer, excitement and anticipation continue to build not only
within France but also on a global scale. The inclusion of LVMH as a major partner adds a touch of
elegance and prestige to the event, reflecting the essence of French luxury and culture.
LVMH's Grand Contribution and Anticipation for a Spectacular
Olympic Paris 2024 Games
The financial backing of LVMH and other corporate sponsors, the organizers can now focus on ensuring
that the games run smoothly and that all necessary arrangements are in place. The increased budget
allows for better infrastructure, enhanced security measures, and top-notch facilities to accommodate
athletes, spectators, and media personnel from around the world.
As one of the most significant sporting events on the planet, the Olympic Games bring together athletes
from diverse backgrounds, creating an atmosphere of camaraderie and friendly competition. With Paris
as the host city, the historical and artistic allure of the French capital will undoubtedly add a unique
charm to the sporting spectacle.
LVMH's involvement goes beyond financial support; its various brands' active participation in different
aspects of the games showcases the versatility and creativity of the luxury group. From designing the
coveted medals to dressing the French athletes in stylish apparel, LVMH's contributions will leave a
lasting mark on the event.
The Olympic Paris 2024 Games, often referred to as the France Olympics, is set to be a celebration of
athleticism, unity, and the spirit of the Olympic movement. The city's rich history and passion for sports
will undoubtedly create an unforgettable experience for everyone involved.
Organizers are working diligently to ensure that the event adheres to the highest standards of safety and
health protocols, taking into account the lessons learned from previous editions and considering any

4. potential challenges that may arise. The Covid-19 pandemic has underscored the importance of
preparedness, and Paris 2024 is committed to providing a safe environment for all participants.
Anticipation and Unity for the Olympic Paris 2024 Games
In the months leading up to the games, the world will eagerly await news of the participating athletes,
the unveiling of the official Olympic torch, and the announcement of the opening and closing
ceremonies' performers. The event is not only a showcase of athletic prowess but also an opportunity to
celebrate cultural exchange and international cooperation.
As the clock ticks down to the grand opening, the Olympic fever will grip the nation and captivate
audiences worldwide. From sports enthusiasts to casual viewers, the Olympic Games 2024 has an
unparalleled ability to unite people and inspire a sense of pride in their respective nations.
Olympic Paris 2024 is not just about elite athletes vying for medals; it represents a shared dream of
peace, friendship, and mutual understanding among nations. With LVMH's support and the dedication of
countless individuals working tirelessly behind the scenes, the stage is set for an extraordinary and
unforgettable celebration of the human spirit.
As the world awaits the Olympic Paris 2024 Games, one thing is certain: the Summer Games 2024 in
Paris will be a momentous occasion, leaving a lasting legacy for generations to come. The Olympic flame
will burn brightly in the heart of France, igniting passion, unity, and the pursuit of excellence in sports
and life.
LVMH strikes Paris Olympic Games sponsorship deal
LVMH, the luxury giant renowned for its prestigious fashion brands like Louis Vuitton and Dior, as well as
its exquisite Moet Hennessy champagne and spirits labels and jeweler Chaumet, has made a grand
announcement that it will be a sponsor of the highly anticipated Olympic Games set to take place in
Paris next year. This thrilling event, known as the Olympic 2024 Games, will undoubtedly be a
momentous occasion for both sports enthusiasts and fashion aficionados alike.
Not only will LVMH be lending its support as a sponsor, but it will also play a significant role in adorning
the athletes with style and elegance. The French delegation, including the talented swimmer Leon
Marchand, will be dressed by one of LVMH's esteemed maisons, adding a touch of glamour and
sophistication to the sporting extravaganza.
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To further showcase its commitment to this monumental event, LVMH's renowned beauty retailer,
Sephora, will sponsor the prestigious Olympic torch relay. This partnership between luxury and
athleticism is set to create a magnificent spectacle that captures the essence of both worlds.
The master craftsmanship of LVMH will be on full display as the brand takes on the honorable task of
designing the medals for the Paris 2024 Summer Games. These medals will undoubtedly be a symbol of
excellence and a testament to the exceptional artistry for which LVMH is renowned worldwide.

5. The negotiations for this remarkable collaboration were skillfully led by Antoine Arnault, one of the
visionary heirs of LVMH Chairman and CEO Bernard Arnault. The deal, valued at an estimated 150 million
euros ($166 million), promises to be a historic and groundbreaking partnership, likely to elevate the
profile of both the Olympic Games and the luxury conglomerate.
LVMH and France Olympic 2024: A Glittering Showcase of Unity
and Excellence
Antoine Arnault passionately expressed his belief that the Games present a golden opportunity to
showcase the brilliance of France to the world. With LVMH's involvement, the event is sure to shine even
brighter, leaving a lasting impression on spectators and participants alike.
However, as with any significant undertaking, this partnership does come with its share of challenges.
The Olympics often intersect with global geo-political issues, and domestic matters can attract scrutiny.
Past controversies and debates over the participation of certain countries' athletes have shown that the
Olympics can become a stage for more profound discussions beyond sports.
Nonetheless, the excitement surrounding this collaboration between the Paris 2024 Organizing
Committee and LVMH, Europe's most valuable company with a market capitalization exceeding 400
billion euros, has generated immense interest throughout France. The opening ceremony, to be staged
along the iconic river Seine rather than in a traditional stadium, has the potential to be the most-
watched event in Olympic history, creating an unforgettable spectacle for audiences worldwide.
It is essential to remember that beyond the glitz and glamour, the Olympic Games are a celebration of
unity, athleticism, and cultural exchange. This significant sporting event is made possible through the
collective support of various sponsors, and LVMH stands proudly among other global giants like Airbnb,
Alibaba, Coca-Cola, and Toyota in contributing to this global showcase of talent and unity.

6. As the world eagerly awaits the grand event in Paris 2024, the collaboration between the Olympic
Games and LVMH is set to create a moment in history where sports and luxury intertwine, leaving an
enduring legacy for generations to come.
LVMH's Impact on the Olympic Paris 2024 Games
As the clock ticks closer to the Paris Olympic Games, the anticipation surrounding the partnership
between the Olympic Games and LVMH continues to build. Beyond the world of sports, this
collaboration represents the fusion of elegance, innovation, and athletic prowess, showcasing the
harmonious coexistence of two distinct yet influential worlds.
LVMH's sponsorship extends far beyond financial support; it embodies a powerful message of unity and
cultural appreciation. The Olympic Games have always been a beacon of hope, bringing together
nations, cultures, and people from all walks of life. With LVMH's global presence and influence, this
message will resonate even further, emphasizing the importance of cooperation and understanding in a
world often plagued by division.
As the official designer of the Olympic medals, LVMH has taken on a momentous responsibility. These
medals, beyond their intrinsic value, will represent the culmination of years of hard work, dedication,
and perseverance for athletes from every corner of the globe. The exquisite craftsmanship of LVMH's
artisans will give the medals a distinct identity, honoring the achievements of the world's finest athletes
in a way that only luxury can achieve.
Moreover, the involvement of LVMH's top fashion brands, Louis Vuitton and Dior, adds an extra layer of
excitement to the Games. The anticipation of what these illustrious fashion houses will bring to the table
in terms of innovative designs, exclusive collaborations, and cutting-edge creations for athletes and fans
alike is palpable. As the French delegation dons the carefully curated attire, the essence of Parisian style
and elegance will shine bright, leaving a lasting impression on the world stage.
The inclusion of Sephora, LVMH's renowned beauty retailer, in the sponsorship lineup further enhances
the immersive experience of the Olympic Games. As the sponsor of the Olympic torch relay, Sephora will
add a touch of glamour to this iconic tradition, celebrating the spirit of the Games and symbolizing the
passing of inspiration from one generation to the next.
LVMH's Impact on the France Olympic Games and the Pursuit of
Excellence
While the partnership with LVMH brings excitement and anticipation, it also highlights the potential
challenges that the Olympic Games can face. As an event that transcends borders, the Games often
become entangled with broader geopolitical issues. LVMH's association with the event may draw
attention to global concerns and prompt discussions about the intersection of sports and society.
However, LVMH's longstanding commitment to sustainability and social responsibility can serve as a
positive example within the context of the Olympic Games. By promoting ethical practices and
championing diversity and inclusion, the luxury conglomerate can inspire other companies to embrace
similar values, leaving a lasting impact on future Olympic events.

7. As the world's eyes turn toward Paris, the Olympic Games in 2024 have the potential to be a
transformative moment. The convergence of athleticism, artistry, and luxury promises a spectacle that
transcends the boundaries of sports and fashion, leaving an indelible mark on history. The Games will
not only celebrate the pinnacle of human physical achievement but also serve as a testament to the
power of collaboration, uniting nations and inspiring generations to come.
In this groundbreaking partnership between the Olympic Games and LVMH, the spirit of competition and
the pursuit of excellence merge seamlessly with the pursuit of beauty, innovation, and global harmony.
As athletes from diverse backgrounds come together to compete, they will be supported by the creative
brilliance of LVMH, epitomizing the essence of the Olympic Games – a celebration of human potential
and the triumph of the human spirit.
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