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PanelJerry Brown - BusinessVoice   LinkedIn.com/in/jerrybrownatbusinessvoice (500+   connections)   Twitter: @businessvoic...
What are your Objectives?
What are your     Objectives?Spread word of mouth
What are your     Objectives?Spread word of mouthCreate brand awareness
What are your     Objectives?Spread word of mouthCreate brand awarenessNotify followers of news
Six Definitions of   Successful SM    Engagement
Six Definitions of   Successful SM    EngagementFinancial
Six Definitions of   Successful SM    EngagementFinancialEmotional
Six Definitions of   Successful SM    EngagementFinancialEmotionalLiteral
Six Definitions of   Successful SM    EngagementFinancial   MeasurableEmotionalLiteral
Six Definitions of   Successful SM    EngagementFinancial   MeasurableEmotional   RepeatableLiteral
Six Definitions of   Successful SM    EngagementFinancial   MeasurableEmotional   RepeatableLiteral     Enjoyable
It’s Not What YouSay About Yourself!
It’s Not What YouSay About Yourself!People Listen to other people. It’sthat simple
It’s Not What YouSay About Yourself!People Listen to other people. It’sthat simpleThey listen to friends
It’s Not What YouSay About Yourself!People Listen to other people. It’sthat simpleThey listen to friendsThey listen to fam...
It’s Not What YouSay About Yourself!People Listen to other people. It’sthat simpleThey listen to friendsThey listen to fam...
Create “real”connections with “real” people
Who to choose?
http://www.hubspot.com/eBooks/learning-linkedin-from-the-experts
Twitter as a Support        Tool
Twitter as a Support        Tool17.8 million are “strongly influenced” in their purchasedecisions by opinions in social me...
Twitter as a Support        Tool 17.8 million are “strongly influenced” in their purchase decisions by opinions in social ...
Twitter as a Support        Tool 17.8 million are “strongly influenced” in their purchase decisions by opinions in social ...
Twitter as a Support        Tool 17.8 million are “strongly influenced” in their purchase decisions by opinions in social ...
Twitter as a Support        Tool 17.8 million are “strongly influenced” in their purchase decisions by opinions in social ...
Social Media Experts
Social Media Experts
Social Media Experts1.Make sure they create and deliver a strategy, not just tactics.
Social Media Experts1.Make sure they create and deliver a strategy, not just tactics.2.Check references.
Social Media Experts1.Make sure they create and deliver a strategy, not just tactics.2.Check references.3.Does what they c...
Social Media Experts1.Make sure they create and deliver a strategy, not just tactics.2.Check references.3.Does what they c...
Social Media Experts1.Make sure they create and deliver a strategy, not just tactics.2.Check references.3.Does what they c...
What’s Your People    Strategy?
What’s Your People        Strategy?“We still have one and only one thing that matters, and its people.All of these media a...
3 Biggest SocialMedia Mistakes(according to Irv)
3 Biggest SocialMedia Mistakes          (according to Irv) Social is not magic   Don’t fixate on “going viral”
3 Biggest SocialMedia Mistakes          (according to Irv) Social is not magic   Don’t fixate on “going viral” No Measurem...
3 Biggest SocialMedia Mistakes          (according to Irv) Social is not magic   Don’t fixate on “going viral” No Measurem...
Panel Questions     Approach
Panel Questions             ApproachHow are you currently using social media to“promote” your business?
Panel Questions             ApproachHow are you currently using social media to“promote” your business?  What does “promot...
Panel Questions             ApproachHow are you currently using social media to“promote” your business?  What does “promot...
Panel Questions             ApproachHow are you currently using social media to“promote” your business?  What does “promot...
Panel Questions             ApproachHow are you currently using social media to“promote” your business?  What does “promot...
Panel Questions      Use
Panel Questions             UseWhat is the cost of your socialmedia use? (time/money)
Panel Questions             UseWhat is the cost of your socialmedia use? (time/money)Did you have to sell the idea ofsocia...
Panel Questions             UseWhat is the cost of your socialmedia use? (time/money)Did you have to sell the idea ofsocia...
Panel Questions  Future Channel Growth
Panel Questions    Future Channel GrowthHow do you discover which channelsyour audience is using?
Panel Questions    Future Channel GrowthHow do you discover which channelsyour audience is using?How do you see your compl...
OHMA 2012 social media presentation
OHMA 2012 social media presentation
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OHMA 2012 social media presentation

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OHMA 2012 social media presentation

  1. 1. PanelJerry Brown - BusinessVoice LinkedIn.com/in/jerrybrownatbusinessvoice (500+ connections) Twitter: @businessvoice (750 followers)Otto Mehrgut - Profit On Hold Facebook.com/ottomehrgut (449 friends) LinkedIn.com/pub/otto-mehrgut/1/80/a87 (338 connections)Justin Ginsberg - Telephoneonhold.com Facebook.com/justinginsberg (352 friends) LinkedIn.com/in/justinginsberg (222 connections)Simon Faure-Field - Equal Strategy Facebook.com/faurefield (759 friends) LinkedIn.com/in/simonff (500+ connections)
  2. 2. What are your Objectives?
  3. 3. What are your Objectives?Spread word of mouth
  4. 4. What are your Objectives?Spread word of mouthCreate brand awareness
  5. 5. What are your Objectives?Spread word of mouthCreate brand awarenessNotify followers of news
  6. 6. Six Definitions of Successful SM Engagement
  7. 7. Six Definitions of Successful SM EngagementFinancial
  8. 8. Six Definitions of Successful SM EngagementFinancialEmotional
  9. 9. Six Definitions of Successful SM EngagementFinancialEmotionalLiteral
  10. 10. Six Definitions of Successful SM EngagementFinancial MeasurableEmotionalLiteral
  11. 11. Six Definitions of Successful SM EngagementFinancial MeasurableEmotional RepeatableLiteral
  12. 12. Six Definitions of Successful SM EngagementFinancial MeasurableEmotional RepeatableLiteral Enjoyable
  13. 13. It’s Not What YouSay About Yourself!
  14. 14. It’s Not What YouSay About Yourself!People Listen to other people. It’sthat simple
  15. 15. It’s Not What YouSay About Yourself!People Listen to other people. It’sthat simpleThey listen to friends
  16. 16. It’s Not What YouSay About Yourself!People Listen to other people. It’sthat simpleThey listen to friendsThey listen to family
  17. 17. It’s Not What YouSay About Yourself!People Listen to other people. It’sthat simpleThey listen to friendsThey listen to familyThey listen to people who talk abouttheir experience with your brand!
  18. 18. Create “real”connections with “real” people
  19. 19. Who to choose?
  20. 20. http://www.hubspot.com/eBooks/learning-linkedin-from-the-experts
  21. 21. Twitter as a Support Tool
  22. 22. Twitter as a Support Tool17.8 million are “strongly influenced” in their purchasedecisions by opinions in social media (up 19% from 2010) *
  23. 23. Twitter as a Support Tool 17.8 million are “strongly influenced” in their purchase decisions by opinions in social media (up 19% from 2010) *1.15.1 million refer to social media before making purchase decisions (up 29% from 2010) - *AGBeat - June 2011
  24. 24. Twitter as a Support Tool 17.8 million are “strongly influenced” in their purchase decisions by opinions in social media (up 19% from 2010) *1.15.1 million refer to social media before making purchase decisions (up 29% from 2010) - *AGBeat - June 2011 You should be on Twitter!
  25. 25. Twitter as a Support Tool 17.8 million are “strongly influenced” in their purchase decisions by opinions in social media (up 19% from 2010) *1.15.1 million refer to social media before making purchase decisions (up 29% from 2010) - *AGBeat - June 2011 You should be on Twitter! Use @companyHELP or @companySUPPORT
  26. 26. Twitter as a Support Tool 17.8 million are “strongly influenced” in their purchase decisions by opinions in social media (up 19% from 2010) *1.15.1 million refer to social media before making purchase decisions (up 29% from 2010) - *AGBeat - June 2011 You should be on Twitter! Use @companyHELP or @companySUPPORT Point them towards YOURNAME.support@COMPANY.com, TWITTER.support@COMPANY.com to keep them out of the typical support queue.
  27. 27. Social Media Experts
  28. 28. Social Media Experts
  29. 29. Social Media Experts1.Make sure they create and deliver a strategy, not just tactics.
  30. 30. Social Media Experts1.Make sure they create and deliver a strategy, not just tactics.2.Check references.
  31. 31. Social Media Experts1.Make sure they create and deliver a strategy, not just tactics.2.Check references.3.Does what they claim sound reasonable?
  32. 32. Social Media Experts1.Make sure they create and deliver a strategy, not just tactics.2.Check references.3.Does what they claim sound reasonable?4.Run away from specific promises.
  33. 33. Social Media Experts1.Make sure they create and deliver a strategy, not just tactics.2.Check references.3.Does what they claim sound reasonable?4.Run away from specific promises.5.Focus on the conversation, engagement, and long-term relationships.
  34. 34. What’s Your People Strategy?
  35. 35. What’s Your People Strategy?“We still have one and only one thing that matters, and its people.All of these media are conduits, they are tools that human beingsuse to waste time or communicate or calculate or engage or learn.Behind each of the tools is a person. Do you have a story to tell thatperson? An engagement or a benefit to offer them?Figure out the people part and the technology gets a whole lotsimpler.”Seth Godin - 04/26/2012
  36. 36. 3 Biggest SocialMedia Mistakes(according to Irv)
  37. 37. 3 Biggest SocialMedia Mistakes (according to Irv) Social is not magic Don’t fixate on “going viral”
  38. 38. 3 Biggest SocialMedia Mistakes (according to Irv) Social is not magic Don’t fixate on “going viral” No Measurement “Choose a mechanism by which to measure”
  39. 39. 3 Biggest SocialMedia Mistakes (according to Irv) Social is not magic Don’t fixate on “going viral” No Measurement “Choose a mechanism by which to measure” Only Measuring Online activity
  40. 40. Panel Questions Approach
  41. 41. Panel Questions ApproachHow are you currently using social media to“promote” your business?
  42. 42. Panel Questions ApproachHow are you currently using social media to“promote” your business? What does “promote” mean to you? (i.e. sales, awareness, customer service, etc.)
  43. 43. Panel Questions ApproachHow are you currently using social media to“promote” your business? What does “promote” mean to you? (i.e. sales, awareness, customer service, etc.)Is it working? How are you measuringeffectiveness?
  44. 44. Panel Questions ApproachHow are you currently using social media to“promote” your business? What does “promote” mean to you? (i.e. sales, awareness, customer service, etc.)Is it working? How are you measuringeffectiveness? What Metrics? (Likes, Followers, Web Traffic, RT’s)
  45. 45. Panel Questions ApproachHow are you currently using social media to“promote” your business? What does “promote” mean to you? (i.e. sales, awareness, customer service, etc.)Is it working? How are you measuringeffectiveness? What Metrics? (Likes, Followers, Web Traffic, RT’s) What tools to track?
  46. 46. Panel Questions Use
  47. 47. Panel Questions UseWhat is the cost of your socialmedia use? (time/money)
  48. 48. Panel Questions UseWhat is the cost of your socialmedia use? (time/money)Did you have to sell the idea ofsocial media to get someonestarted?
  49. 49. Panel Questions UseWhat is the cost of your socialmedia use? (time/money)Did you have to sell the idea ofsocial media to get someonestarted? How did you go about that?
  50. 50. Panel Questions Future Channel Growth
  51. 51. Panel Questions Future Channel GrowthHow do you discover which channelsyour audience is using?
  52. 52. Panel Questions Future Channel GrowthHow do you discover which channelsyour audience is using?How do you see your complete mediamix, including social, evolvingover the coming months?

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