The document discusses the persuasive power of mass media, including newspapers, radio, television, and the internet, in Bahamian general elections. It is authored by Ivanna Belle, Kelseya Johnson, Elnicka Gibson, and Therez Coakley and examines how each mass media platform is used politically, such as newspapers publishing messages to voters, radio airing political commercials and songs, television broadcasting political ads, and the internet sharing public interests and opinions.