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Gamification and the Brain | Kyle Findlay

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This presentation looks at how gamification taps into how our brains work. It focus on the role of reward schedules and uncertainty in creating engagement. It also briefly discusses whether or not the term 'gamification' itself is a fad or not.

NOTE: Apologies for the low image quality of the slides. The only way I was able to upload the deck without producing visual artifacts during the SlideShare conversion process was to upload each slide as an image :(

  • brilliant !
    Thank you very much...
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  • Great information in your presentation. I particularly like the dual shift in focus. The description of reward types and their effectiveness are also quite interesting. Intrinsic is definitely the way to go when available, but extrinsic seems to have a place when looking to simply change short term behavior.
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