We live in a world rich with data, where use and reuse would benefit not just science but also serve national security and society-at-large. However, our scientific data enterprise is evolving and maturing in an unmanaged fashion and due to insufficient coordination across planning, management, and resources, the potential benefits of all these data are not realized. Reliable, long term funding as well as cultural changes including financial incentives and rewards are needed to turn Science Data Infrastructure into a first class citizen equal to Science. The National Data Service has the potential opportunity to provide this overarching national coordination.
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