1. symrise
inset lid for pamphlets
sy stackable trays
mr
ise
aser cut design
notches for dividers removable
dividers
Family One: Steel and recycled plastic lumber
handles
Erica Struemph
Family One: Aggregate and recycled plastic lumber
Plush Barn Set
Designed by Erica Struemph
Industrial Design Portfolio
Fall 2011
containers for cherry
concept
Plush Barn Set
Designed by Erica Struemph
Fall 2011
oy Project 1

2. Project Brief: To design outdoor site furnishing. One design must include a laser cut design, and each family
designed needs to incorporate three items: a backless bench , a traditional bench and an item of your
choice.
Fall 2010 *Logo designed by Landscape Brands 2

3. Height: 3’ 2”
Height: 3’ 2” Height: 3’ 2” Inside Diameter: 8‘
Length: 5‘ Outside Diameter: 11’ 6“ Height: 3’ 9”
Length: 7’ 5”
Seat Height: 1’ 5” Seat Height 1’ 5” Length: 6” 2”
Seat Height: 1’ 5”
Research
Seat Depth: 1’ 6” Seat Depth: 1’ 6” Seat Height: 1’ 7”
Seat Depth: 1’ 6”
Armrest Height: 2’ 2” Armrest Height: 2’ 2” Seat Depth: 1’ 5”
Armrest Height: 2’ 2”
Backrest Height: 1’ 10” Backrest Height: 1’ 10” Armrest Height: 2’ 2”
Backrest Height: 1’ 10”
Materials: wood Materials: wood Materials: coated metal
Materials: wood
Design: It has a slightly curved bottom and Design: It has a slightly curved bottom and Design: It has a flat seat and a straight back.
Design: It has a slightly curved bottom and
back to make it more comfortable to sit in. back to make it more comfortable to sit in. It is also bolted into the ground and there is
back to make it more comfortable to sit in.
There are four benches in a circle. some corrosion around the feet.
Bench Research
Erica Struemph 3

4. Ideation
Pen sketches
4

5. Refined Concepts
Laser cut designs
5

6. Family Two: Laser cut design
Family One: Aggregate and recycled plastic lumber
Final Concepts
Family One: Steel and recycled plastic lumber
SolidWorks renderings
6

7. Package Design
Client Brief: To create a package delivery system for Symrise’s Sweet category that aims
to solve the brand awareness and user experience problems currently associated with Symrise’s current package
Erica Struemph, Colin Schmidt, Amanda Morgan, Sara Morrison
delivery systems.
Problem Indicators:
1. Packaging is unorganized and not consumer friendly. 4. There needs to be an obvious shipment product list
2. Packages are very generic with little indication of included with the package.
product type. 5. Packaging needs to be easy to pack and unpack.
3. Packaging is messy and looked unprofessional.
4. Labeling of shipment contents is unclear. Primary Objectives: Containers must be easy to store for shipment
and also be user friendly, by having simple labels and by being easy
Problem Redefinition: To design a more organized package to open. Packaging must be sturdy and hold contents in place during
delivery system that contains the brand identity of Symrise, by shipment.
designing containers and packages that incorporate clearer labeling
methods and also to design a more organized packaging process Secondary Objectives: Packaging can be designed so that all labels
for shipment. are facing the user when they are opening the products and each
container has its own packing location.
Requirements of the Problem:
1. Packages must contain Symrise logo and branding. *A group project with two Industrial Design students and two
2. Containers must have a consistent labeling theme. Communication Design students. I was the group leader.
3. Packaging must be secure and hold products in place
while being shipped.
Spring 2011 *Logo designed by Symrise 7

8. good size,
easy to
open
User Profile Ergonomics
Kelly
too big and
hard to grip
Kelly: Sales Rep, Woman, Age 30, Mother good size,
easy to easy to open,
but it could be
Sales Rep
open
harder for
Leads a healthy and active life, but likes to indulge in sweets every once in a people with
while.
Woman
smaller hands
Age 30
Product Graphics
good size,
too big and
Mother
pretty easy to
hard to grip
open
Kelly a little big,
harder to hold
Sales Rep
Leads a healthy and active
life, but likes to indulge in
Research
Woman
Age 30 sweets every once in a
Mother
simple to
open, but while.
material is
easy to tear
Leads a healthy and active
a little big,
life, but
likes to indulge in
harder to hold
sweets every once in a
while. Ergonomics
Target User
Target User
Packaging Graphics 8

9. Top Views of Packaging
compartment
for pamphlets handle
compartments
for containers
handle
stacks inside of box
compartments
for pouches
handle
Label
Materials
Corrugated cardboard
Packaging Concept: Cherry
*The graphics were designed by other group members.
Top Views of Packaging
stackable trays
t
ee
sw
sw
ee
Ideation
t section for pamphlets
t
ee
sw
section for medium
containers
section for larger sw t
ee
ee
containers
sw section for small
t
containers
text wraps
around box
handle
Label
Pen sketches
Refinements done in Photoshop
9

10. symrise
SolidWorks renderings
Graphics designed by
other group members inset lid for pamphlets
graphics on bottom of
tray
stackable trays
notches for dividers removable
dividers
handles
closed view of trays
containers for cherry
concept
Cherry Label Non Stock Prep
Quantity Price Plates
Glamour
Sizes Die Charge
1.5x1.5 1,000 $241.09 $300.00 $70.00 $25.00
2.5x1.75 1,000 $210.36 $300.00 $70.00 $25.00
2x2 1,000 $220.32 $300.00 $70.00 $25.00
2.5x2.5 1,000 $213.12 $300.00 $70.00 $25.00
Mock Up 5x5 1,000 $208.71 $300.00 $70.00 $25.00
!
3x2 1,000 $229.97 $300.00 $70.00 $25.00
http://www.consolidatedlabel.com/
Cherry Label Non Stock Prep
Quantity Price Plates
Sizes Die Charge
1.5x1.5 1,000 $241.09 $300.00 $70.00 $25.00
2.5x1.75 1,000 $210.36 $300.00 $70.00 $25.00
2x2 1,000 $220.32 $300.00 $70.00 $25.00
2.5x2.5 1,000 $213.12 $300.00 $70.00 $25.00
5x5 1,000 $208.71 $300.00 $70.00 $25.00
!
3x2 1,000 $229.97 $300.00 $70.00 $25.00
http://www.consolidatedlabel.com/
Concept Cherry: Mock Up
Label Specifications
•All bag labels are 3”x2”. This allows for a consistent label on every bag size
and also helps cut cost.
Bottle label measurements (L-R)
•1.5” x 1.5”
•2.5” x 1.75”
•1.5” x 1.5”
•2” x 2”
Concept Cherry: Mockx Up
•2.5” 2.5”
•5” x 5”
Concept Cherry: Mock Up Label Specifications
Mock up worked on by multple group members
•All bag labels are 3”x2”. This allows for a consistent label on every bag size
and also helps cut cost. Concept Cherry: Labels 10

11. Heritage Dresser
Centennial Design Challenge
Project Brief: An open project to design a traditional piece of furniture and submit the design into the
Centennial Design Challenge through Hickory Chair.
Problem Statement: To design a traditional style dresser that incorporates more storage areas.
Fall 2011 11

12. Sherwood Forest Sebastian Reed & Ribbon
(Unkown) Ladora Dresser Breakfront
Wing Chair Arm Chair Chest
Wood: Medium Wood: Wood: Dark Wood: Medium
Wood: Medium
Mahogany Unknown Walnut Wood: Hardwood Mahogany
Material Mahogany
Fabric: Fabric: Fabric: Metal: Dark Bronze Metal: Unknown
Metal: Unknown
Leatherluxe Unknown Unknown Glass: Unkown
1 Feet and Feet and Feet, handles, Drawers colors,
Decoration Back rest Feet, handles, and side designs
patterned fabric buttons and side designs handles, and glass
Living room Dining room
Functionality Living room chair Dresser Dresser China cabinet
chair chair
Ashley
Brand/Store Hickory Chair Unknown Hickory Chair Hickory Chair Hickory Chair
Furniture/roomsandthings.com
3
4
Functional
Opportunity Gap
Embellishments:
Research
1) brass handle
2) intricate carvings
3) elaborate feet Little Storage Space Plenty of Storage Space
4) two-toned finish
Traditional: existing in or as part
of a tradition; long-established;
produced, done, or used in
accordance with tradition;
habitually done, used, or found.
Materials: mahogany , brass
2 Not Functional
12

13. Traditional Characteristics: Traditional furniture is mainly recognized by its intricate designs and elaborate
feet. These decorations give traditional furniture a first-class feel. storage slots
brass
handles
storage slots
mahogany
brass design
Ideation
mahogany
brass
handles
Pen sketches refined in Photoshop
13

14. *SolidWorks renderings
Heritage Dresser
*Measurements are in inches
mahogany
Final Concept
false drawer
inset face
brass handles
This traditional style dresser is designed
to be functional, yet stylish. The Heritage Dresser
incorporates organizational slots. These slots are
similar to those found in hair salon stations. Having
these organizational slots allows the top of the
dresser to stay clutter free.
14

15. Plush BarnProject
Set
Toy
Project Brief: To design a toy for infants, ages 0-3 years, that meets the needs of their demographic.
Problem Statement: To design a toy for infants, 0-3 years, that incorporates a high level of interaction. This
toy will engage the child’s learning with its different levels of usage and will be functional throughout the
child’s different stages of learning.
Fall 2011 15

16. Age Height (Inches) Weight (lbs) Motor Development Cognitive Development
Price
High 2 Months 21.9 10.3 Can roll over and grasp rattle
Inborn reflexes, no coordination with sensory
information, repeats pleasurable behaviors
Begins to sit without support and
3-5 Month 24.9 14.7 Begins to coordinate sensory information
can stand while holding on
Shows interest in surroundings and repeats
6-8 Months 27 17.6 Can grasp with finger and thumb
actions that are pleasurable
Secondary Opportunity Gap 9-11 Months 28.7 20
Stands alone and may begin to Deliberate and purposeful behavior, anticipates
walk events
Can stack blocks on top of each
12-15 Months 30.2 22 Explores, solves problems by trial and error
other and begins walk up steps
Can walk up steps and stack
16-19 Months 31.1 23.3 Language used to interpret events
blocks
Level of Interaction 20-23 Months 32.5 25.5 Can jump in place Exhibits beginnings of insight and imagination
High Low Cannot turn or stop suddenly and
2.5-3 Years 36.8 30.8 can ascends stairways unaided by Ground work for logical thinking
altering feet
Opportunity Gap
Research
Low
Power Rangers disc shooter. Castle building set. Puzzle that spins to match up pictures.
Actors
Gaby, 2 years old.
This matrix shows that there is an opportunity to design children’s toys that cost less, but have a high level of interaction.
Designing a toy with a high level of interaction will keep the child engaged for a longer period of time. Artifacts
Toys (blocks, dolls, puzzles and other toys).
Atmosphere
Her house (living room, brothers room, and playroom).
Activities
She likes to play with her castle building set and enjoys toys that have moving parts. Toys that require more interaction
keep her interest longer.
16

17. Ideation
Pen sketches Refinements done in Photoshop
17

18. Mock up to help determine scale and usage. Materials: cotton fabric and polyester stuffing.
Plush Barn Set 1
3
3
thin upholstery 2
foam in roof to give
Beginning Set: shape 4
Final Concept
4
First Extension Set:
velcro to connect
roof and walls
1
Second Extension Set: 2
separate
barn sides
3 3
4
4
Materials and Manufacturing
1. Fabric: micro-fiber
-Extremely soft and washable
stackable hay bales 2. Corduroy fabric
3. Polyflock Stuffing
-Slightly denser than polyester fill
-Gives objects a more traditional feel
*SolidWorks rendering and less lumpy
4. Large, weighted bases
-Small sewn in bean bags
18

19. FoldIt! Clothing Care System
Senior Thesis
Problem Statement: Clothing care products, such as ironing boards or clothes drying racks can
be cumbersome and hard to store and use in small living spaces.
Concept Statement: To design a clothing care system that is space saving and easy to store and
use in small living spaces.
Key Business Goal: To develop a new clothing care system brand known for delivering functional innovation in space utilization.
Primary Market and Distribution: Consumer housewares
Secondary Market and Distribution: Commercial market (dorms and apartments)
Preliminary Design Considerations:
-Low cost
-Space saving
-Can accommodate many different items of clothing
-Long-term use
-Must be easy to store
User Profile: Global, ages 18-elderly, small living spaces, all income levels
Spring 2012 Technology/Material/Unique Opportunities: Light weight, high-strength materials 19

20. “I would like a clothing care product that has space to hang dry my clothes, can be hidden when not in use, and has a flat space to dry
sweaters. It would be nice if the ironing board and clothes drying rack were incorporated into one system.”
Demographics
Age: 30
Gender: Male
Income Level: 20k-30k
Household Type: Single
Geographic: North America, Urban
Ethnicity: Caucasian
Psycho-graphic Profile
Josh is a young professional in the business
world. He lives in the city in a small apartment
with little space for doing laundry. According
to the VALs Survey, Josh is also a striver and
User Personas
experiencer.
Demographics
Age: 22
Gender: Female
Income Level: 20k-30k
Household Type: Single
Geographic: North America, Urban
Ethnicity: Caucasian
Psycho-graphic Profile
Amber is a young college student with a
part-time job as a waitress. She lives in a small
apartment by herself and has little room to
do her laundry. She wishes she had more
space to hang dry her clothes. According to
the VALs Survey, Amber is also an achiever
and experiencer.
20

21. Easy to Store
Opportunity Gap
This matrix shows that there is
an opportunity to design a more
aesthetically pleasing and easier to store
drying rack.
Not Aesthetically Pleasing Aesthetically Pleasing
Easy to Store
Market Matrix
Opportunity Gap
Hard to Store
Not Aesthetically Pleasing Aesthetically Pleasing
This matrix shows that there is an
opportunity to design more aesthetically
pleasing and easier to store ironing boards.
Hard to Store
21

22. Where do you hang dry your clothes? What types of clothes do you hang dry?
Laundry Room/Clothes Line
Jeans
Door Knobs
Sweaters
Closet
Delicates
Banister T-Shirts
Chairs
Research: Survey Results
Towels
Laundry Room
Shower/Bathroom Dress Pants
Closet
Other Other
Bedroom
0 5 10 15 0 20 40 60
Basement
Where do you store your clothing care products? 0 10 20 30
What problems do you have with your current clothing care
methods?
Laundry Room
Space
Closet
Storage
Bedroom
Quality
Basement Other
0 10 20 30 0 25 50 100
Survey Results From 96 Participants
Overall, I Space that people generally used a laundry room or clothes line to hang dry their clothes, and if they did not own a clothes line then
found
people would drape their clothing items over whatever they could find.
Storage
I also discovered that people stored their clothing care products mainly in two different places; either a laundry room or a closet.
Quality
People also seem to use their ironing boards almost every week, once a month, or once a year.
Other
0 25 50 100
Overall, I discovered that people hang dry a wide variety of clothes. Through my research I also found that many people would prefer to have a
flat area to lay out delicate items of clothing, like sweaters.
I also found that space, storage and quality were all common issues with current hang drying mechanisms. People also stated that they were
not very fond of the aesthetics of current drying racks.
22

23. Ideation
23

24. Final Concept: User Sequence
Opening curtain Folding down ironing board Using ironing board Folding out drying rack
Using ironing board Pulling down curtain Continuing to pull down curtain Closing curtain
24

25. Final Concept: Explanation
area for spring-loaded curtain
spring-loaded curtain
mesh area
rotating component
notches for top
of drying rack
This clothing care system is easily customizable. Since the drying
rack and ironing board are removable, the user can decide on which
side to have the drying rack or ironing board. This is a great feature snaps to
because it will provide the user with more hanging opportunities, secure curtain
because he or she will be able to hang the system in any corner when not in
of the room without having to worry about running out of space nesting area
use
while using the ironing board. This feature is also great because the
system will be able to be customized according to whether the user removable shelf
is left-handed or right-handed. Also, when the product is not in use,
it can be folded up and the spring-loaded curtain can be pulled
down and snapped into place so that it is hidden away.
hanging bracket swiveling rods for extra
drying space for small items
extendable leg to mount
at custom height
25

26. There will be different canvas fabrics available so that the user can choose one that fits
the current decor of his or her home. The ironing board cover would coordinate with
the canvas color the user chooses.
Final Concept: Materials
canvas
wood
wood
wood, foam pad,
and cotton cover
Ironing Board
Color Options
Canvas Color Options PVC
PVC
mesh fabric
PVC
PVC
26

27. ERICA STRUEMPH
12 Creek Bottom Court Wentzville, MO 63385 636-578-9382 ericas@siu.edu
Objective
I earned a BFA with an Emphasis in Industrial Design and a Minor in Marketing. I am currently seeking an entry level Industrial Design
position. I have acquired skills throughout my education, such as problem solving, creative thinking, sketching, research, and 3D
rendering and modeling that I believe will contribute greatly to your company’s projects.
Education Scholarships
Southern Illinois University-Carbondale Arts Council of St. Charles County
GPA-3.874-Magna Cum Laude Howell Foundation Scholarship
Graduation Date- May 2012 Francis Howell Arts Department Scholarship
SIU Talent Scholarship
SIU Dean’s Scholarship
Experience
PFI Industries, Extern-Spring Break 2012
-Worked on a new development project by doing concept ideation and SolidWorks modeling
Metaphase Design Group, Extern-Spring Break 2011
-Participated in the design process through product research, ideation, brainstorming, and sketch mock-ups
Southern Illinois University Student Recreation Center, Office Assistant-Fall 2011 to Spring 2012
Erica Struemph
-Worked in the intramural office 10 to 15 hours a week
-Entered data and prepared daily schedules and scorecards
Newman Catholic Student Center-Fall 2010 to Spring 2012
-Setup on Sundays for mass and drove shuttle
Wendy’s-Summer 2010
12 Creek Bottom Court
-Worked 15 to 20 hours a week, food preparation
SIU Foundation, Student Caller-Spring 2010
-Worked 7 to 10 hours a week calling alumni, updating information, and soliciting donations
Child Care-Fall 2011
Wentzville, MO 63385 -Worked 6 to 8 hours a week caring for a two-year old girl, sometimes also cared for a five-year old boy
Child Care-Summer 2011
-Worked 12 to 20 hours a week caring for two children, ages four and eight
636-578-9382 Projects
Quirky Entry-Fall 2011
-Designed a retractable bike lock, provided research, ideation, and SolidWorks renderings
ericas@siu.edu
Hickory Chair Centennial Design Challenge-Fall 2011
-Designed a traditional style dresser, provided research, ideation, and SolidWorks renderings
Symrise, Project Leader-Spring 2011
-Led Communication Design team to design packaging for Symrise food products
-Provided research, ideation, SolidWorks renderings, and mock-ups
Landscape Brands-Fall 2010
-Class project, designed two site furnishing families focusing on one traditional concept and one contemporary concept
-Provided research, ideation, and SolidWorks renderings
Honors and Affiliations
Rickert-Ziebold Trust Award Competition Finalist-Spring 2012
SIUC Alumni Association-Fall 2008 to Spring 2012
Member of Alpha Lambda Delta Honor Society-Fall 2008
Nominated for Golden Key International Honour Society
Dean’s List
Newman Catholic Student Center-Fall 2008 to Spring 2012
Student Ministry Team-Services Committee 2009, Outreach Committee 2010
Intramural Sports- 2008 to Spring 2012
-Team Captain-Volleyball-2011
Saluki Respect Life-Spring 2010 to Spring 2012
IDSA Student Chapter-Fall 2009 to present
-Secretary-2010 to Spring 2011
Skills
Adobe-Photoshop, Illustrator, InDesign SolidWorks Photo View 360
Sketchbook Pro 3D Sketch Mock-Ups Digital Tablet Sketching
Microsoft-Word, Power Point
27