Work details of Mr. Eray Cather.

1. ERAY
CATHER/work

2. first time in India
THE 3 IDIOTS SUCCESS STORY &
FEATURES

3. global branding
REBRANDING & REPOSITIONING THE PRODUCTION
COMPANY VINOD CHOPRA FILMS‟ CORPORATE
WEBSITE WITH INTERNATIONAL STYLING.

4. India‟s first ever YouTube
channel for a movie…
www.youtube.com/3idiots

5. on Facebook…
1. Creation of First ever official Indian celeb fan page. Migration of
200,000 fans scattered on unofficial Aamir Khan fan pages to the
official Aamir Khan page.
2. Introduction of First ever Indian virtual gifts authorized by Aamir
Khan‟s official page.
3. First ever creation of “Be My Special Friend” application, that
enabled Facebook users and Aamir Khan‟s fans to be his special
friends, wherein he can interact with them directly, and send them
customized Birthday ecards, signatured by Aamir himself.
4. First ever ticket booking application on Facebook for Americas,
connected via Google Earth, FanDango.com & Movieticket.com.
Allows the user to book tickets for 3 idiots, invite friends and also
organize special shows if they are able to gather more then 10
friends for a show.

6. Facebook

7. Facebook

8. Facebook

9. Facebook
 Introduced Aamir
Khan on Facebook
 Launched special
friend apps to help
grow fan-base

10. Facebook Video Chat
 First ever LIVE video
chat on Facebook by
a Bollywood actor
 The webcast
become the trending
topic around the
world on Twitter.

11. brand associations…
 Launched co-branded T-shirts/Shoes for „3 idiots‟ in association with
Pantaloons
 Brand associations with Google and Facebook
 Launched e-ticketing app for global audience
 Launched India‟s first and only free-gift app for Facebook users
 Created and marketed various mobile apps to promote the movie in
India and globally
 Promotional partnership with radio channels across India

12. My Name Is Khan

13. first ever „premiere‟ LIVE streaming
on the internet

14. social media+
celebrities…

15.  Brought Adnan Sami
LIVE on Facebook

16. Adnan Sami on YouTube…

17. Neil Nitin Mukesh on YouTube…

18. Sameera Reddy
on YouTube…

19. Launched
Salman Khan on
Facebook…

20. Launched Shah
Rukh Khan on
Facebook…

22. and many many
more…

24. made it india‟s
fastest updating
entertainment news
company…

25. in a nutshell…

26. took bollywood to
cannes…

27. Creative
strategy +
Launch +
Promotional
Event at the
Cannes
International
Film
Festival…

28. Get in touch…
Eray Cather
+91 98204 39915