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ERIC CLAPTON GUITAR SYMPHONY
BY AKSHAY CHOWDHRY
OUR PLAYGROUND
Talenthouse
Is the World’s largest online platform
Where artists from all over the globe engage for
Creativ...
TALENTHOUSE GLOBAL
TALENTHOUSE INDIA IN
36 MONTHS
70+
Projects
30,000+
Registered Users
200,000+
Social Community
100+
Brands
15000+
Creative...
ARTISTS
ARE EVERY WHERE
IN INDIA
35+COUNTRIES REACHED
& ACROSS THE GLOBE
THIS IS POSSIBLE BECAUSE OF THE…
POWER
OF THE CROWD
THERE’S AN
ARTISTIN EACH ONE OF US…
Mahatma Gandhi
THIS IS WHAT YOU KNOW….
MAHATMA GANDHI WAS KNOWN
FOR LEADING INDIA TOWARDS THEIR
INDEPENDENCE FROM THE BRIT...
Mahatma Gandhi
WHAT YOU MAY NOT HAVE KNOWN…
PLAYED THE CONCERTINA
ALBERT EINSTEIN
THIS IS WHAT YOU KNOW….
DEVELOPED THE GENERAL
THEORY OF RELATIVITY
ALBERT EINSTEIN
PLAYED THE VIOLIN
WHAT YOU MAY NOT HAVE KNOWN…
BILL CLINTON SERVED AS THE
42ND PRESIDENT OF THE UNITED
STATES OF AMERICA AND WAS WELL
KNOWN AS THE “NEW DEMOCRAT”
BILL CL...
Monica Lewinsky
WHAT YOU MAY NOT HAVE KNOWN…
HE PLAYS THE
SAXOPHONE
BILL CLINTON
SAMSUNG INCREDIBLE ART
PARTICIPATION MAP
TALENTHOUSE
REACHES OUT TO ARTISTS THROUGH…
FACEBOOK POSTS TWEETS
DIGITAL ADS VOTES
ADVANTAGE
SOCIAL MULTIPLIER EFFECT
1 participant x 50 votes from friends x 100 second tier friends = 5,000 engagements/rea...
SOCIAL MEDIA CHANGED LIVES…
TALE OF
FOUR
ARTISTS
Vicky Khandpur saw that his filmmaker friend Aashini Shah was regularly participating
on Talenthouse through FB Posts. Thi...
ISHTEYAQ’S FILM WAS USED AS
A DIGITAL COMMERCIAL ON THE
BRANDS YOUTUBE CHANNEL
FOR THEIR SOCIAL CAMPAIGN
ASIM JAIN GAINED ...
RITESH VERMA GOT A ONE’S IN
A LIFE TIME OPPORTUNITY TO
ATTEND THE JAMESON EMPIRE
AWARDS IN LONDON
ANSHUL JOSHI’S
FILM WAS ...
NANDITA MAANNandita saw the campaign
through Anita Dongre’s
twitter handle
Participation in “Accessory
Designer for Anita ...
TAMIR
BAASANJAV
Talenthouse Online Ad led Tamir to….
Participation in the contest ‘Design for
Adidas Eyewear’
Tamir’s popu...
Opportunities
Collaborate with
well known
Brands and
Industry
leader
Open Platform
Network,
Learn & Share
Resources to
pur...
ARTIST COLLABORATION THROUGH SOCIAL
MEDIA IS SERIOUS BUSINESS
BRAND ASSET
MICROMAX
REDESIGN THE LOGO
HELPED MICROMAX UNDERSTAND
CONSUMER PERSPECTIVE
MICROMAX NEW PUNCH LOGO
SOCIAL MEDIA REACH
6.5 MILLION
2500LOGO DESIGNS
CSWCROWDSOURCED
FOR A MUSIC SCORE
IN 2013
SIGNATURE VIDEO
FOR
CSWIN 2014
KARBONN SMART PHONES INDIA’S WELL
KNOWN BRAND IS CROWDSOURCING FOR
START UP SCREENS.
THE SELECTED ANIMATION WILL BE A PART...
BRANDS are ASSOCIATING
with TALENTHOUSE for…
SOCIAL
CAMPAIGNS
ADVANTAGE
SOCIAL MULTIPLIER EFFECT
1 participant x 50 votes from friends x 100 second tier friends = 5,000 engagements/rea...
50
1.2 MILLIONThe Crowdsourced films were used as digital
commercial on the brands Youtube channel for their
social campai...
50 1MILLION
Clean and clear used our content to run a campaign with its existing users and engage them.
The Crowdsourced v...
66 2MILLION
THE CROWDSOURCED FILM GAINED HUGE POPULARITY ON SOCIAL MEDIA
AXE
Video
SOCIALLY MOVING INTO
SOCIAL RELEVANCE
A CAMPAIGN CREATED TO INSTILL PATRIOTISM
AMONG INDIANS PARTICULARLY THE YOUTH
MY NATION MY ANTHEM
WAS CREATED IN LESS THAN
$10000
REACHED 2 MILLIONINDIAN DIASPORA
GAINED 3 MILLION WORTH FREE MEDIA
REC...
THANK YOU
Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14
Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14
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Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

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Presented at Crowdsourcing Week Global 2014 by Arun Mehra, CEO of Talenthouse India. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek

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Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

  1. 1. ERIC CLAPTON GUITAR SYMPHONY BY AKSHAY CHOWDHRY
  2. 2. OUR PLAYGROUND Talenthouse Is the World’s largest online platform Where artists from all over the globe engage for Creative Collaboration
  3. 3. TALENTHOUSE GLOBAL
  4. 4. TALENTHOUSE INDIA IN 36 MONTHS 70+ Projects 30,000+ Registered Users 200,000+ Social Community 100+ Brands 15000+ Creative Submissions 35+ Countries Reached
  5. 5. ARTISTS ARE EVERY WHERE
  6. 6. IN INDIA
  7. 7. 35+COUNTRIES REACHED & ACROSS THE GLOBE
  8. 8. THIS IS POSSIBLE BECAUSE OF THE…
  9. 9. POWER OF THE CROWD
  10. 10. THERE’S AN ARTISTIN EACH ONE OF US…
  11. 11. Mahatma Gandhi THIS IS WHAT YOU KNOW…. MAHATMA GANDHI WAS KNOWN FOR LEADING INDIA TOWARDS THEIR INDEPENDENCE FROM THE BRITISH
  12. 12. Mahatma Gandhi WHAT YOU MAY NOT HAVE KNOWN… PLAYED THE CONCERTINA
  13. 13. ALBERT EINSTEIN THIS IS WHAT YOU KNOW…. DEVELOPED THE GENERAL THEORY OF RELATIVITY
  14. 14. ALBERT EINSTEIN PLAYED THE VIOLIN WHAT YOU MAY NOT HAVE KNOWN…
  15. 15. BILL CLINTON SERVED AS THE 42ND PRESIDENT OF THE UNITED STATES OF AMERICA AND WAS WELL KNOWN AS THE “NEW DEMOCRAT” BILL CLINTON YOU ONLY THOUGHT HE PLAYED…
  16. 16. Monica Lewinsky
  17. 17. WHAT YOU MAY NOT HAVE KNOWN… HE PLAYS THE SAXOPHONE BILL CLINTON
  18. 18. SAMSUNG INCREDIBLE ART PARTICIPATION MAP
  19. 19. TALENTHOUSE REACHES OUT TO ARTISTS THROUGH… FACEBOOK POSTS TWEETS DIGITAL ADS VOTES
  20. 20. ADVANTAGE SOCIAL MULTIPLIER EFFECT 1 participant x 50 votes from friends x 100 second tier friends = 5,000 engagements/reach
  21. 21. SOCIAL MEDIA CHANGED LIVES… TALE OF FOUR ARTISTS
  22. 22. Vicky Khandpur saw that his filmmaker friend Aashini Shah was regularly participating on Talenthouse through FB Posts. This led him to participate in Capture The Axe Extra Strong Effect’ VICKY KHANDPUR LAUNCHED HIS OWN FILM STUDIO PRESENTLY AASHINI SHAH IS WORKING ON VARIOUS AD FILMS AXE VIDEO AXE VIDEO
  23. 23. ISHTEYAQ’S FILM WAS USED AS A DIGITAL COMMERCIAL ON THE BRANDS YOUTUBE CHANNEL FOR THEIR SOCIAL CAMPAIGN ASIM JAIN GAINED POPULARITY A QUIRKY FILMMAKER ON SOCIAL MEDIA AMBIPUR VIDEO Ishteyaq Quadri an animation teacher would vote for his students Asim Jain’s work on Talenthouse. This led him to participated in Ambi Pur’s film contest AMBIPUR VIDEO
  24. 24. RITESH VERMA GOT A ONE’S IN A LIFE TIME OPPORTUNITY TO ATTEND THE JAMESON EMPIRE AWARDS IN LONDON ANSHUL JOSHI’S FILM WAS THE MOST POPULAR AND HE GAINED ACCLAIM Ritesh Verma saw a FB post and Anshul Joshi an online ad which led them to participate in Jameson Done In Sixt Seconds film competition VIDEO VIDEO
  25. 25. NANDITA MAANNandita saw the campaign through Anita Dongre’s twitter handle Participation in “Accessory Designer for Anita Dongre” and got the opportunity to work with AND Designs India Ltd. as an accessory designer. Featured in leading magazines in India. PRESENTLY SHE IS PURSUING FASHION DESIGN IN ITALY, MILAN Inviting all #fashiondesigners to #participate in #AND@talenthouseIND & stand a chance to work with me
  26. 26. TAMIR BAASANJAV Talenthouse Online Ad led Tamir to…. Participation in the contest ‘Design for Adidas Eyewear’ Tamir’s popular design got him more prize money than a year’s worth of average income in Mongolia NOW TAMIR IS PURSUING DESIGN ON FULL-FLEDGED BASIS TO LIVE HIS DREAM
  27. 27. Opportunities Collaborate with well known Brands and Industry leader Open Platform Network, Learn & Share Resources to pursue their Passion Get widespread Reach BENEFITS FOR ARTISTS FROM CROWD SOURCING PLATFORM
  28. 28. ARTIST COLLABORATION THROUGH SOCIAL MEDIA IS SERIOUS BUSINESS BRAND ASSET
  29. 29. MICROMAX REDESIGN THE LOGO
  30. 30. HELPED MICROMAX UNDERSTAND CONSUMER PERSPECTIVE MICROMAX NEW PUNCH LOGO SOCIAL MEDIA REACH 6.5 MILLION 2500LOGO DESIGNS
  31. 31. CSWCROWDSOURCED FOR A MUSIC SCORE IN 2013 SIGNATURE VIDEO FOR CSWIN 2014
  32. 32. KARBONN SMART PHONES INDIA’S WELL KNOWN BRAND IS CROWDSOURCING FOR START UP SCREENS. THE SELECTED ANIMATION WILL BE A PART OF ALL KARBONN PHONES. KARBOONVideo
  33. 33. BRANDS are ASSOCIATING with TALENTHOUSE for… SOCIAL CAMPAIGNS
  34. 34. ADVANTAGE SOCIAL MULTIPLIER EFFECT 1 participant x 50 votes from friends x 100 second tier friends = 5,000 engagements/reach
  35. 35. 50 1.2 MILLIONThe Crowdsourced films were used as digital commercial on the brands Youtube channel for their social campaign
  36. 36. 50 1MILLION Clean and clear used our content to run a campaign with its existing users and engage them. The Crowdsourced video is now being converted into an official TVC CLEAN & CLEARVideo
  37. 37. 66 2MILLION THE CROWDSOURCED FILM GAINED HUGE POPULARITY ON SOCIAL MEDIA AXE Video
  38. 38. SOCIALLY MOVING INTO SOCIAL RELEVANCE
  39. 39. A CAMPAIGN CREATED TO INSTILL PATRIOTISM AMONG INDIANS PARTICULARLY THE YOUTH
  40. 40. MY NATION MY ANTHEM WAS CREATED IN LESS THAN $10000 REACHED 2 MILLIONINDIAN DIASPORA GAINED 3 MILLION WORTH FREE MEDIA RECEIVED 500 TV PLAYS
  41. 41. THANK YOU

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