3. COLLEGE STUDENTS AND
YOUNG PROFESSIONALS
CONSIDER INTERNET A FUNDAMENTAL
HUMAN RESOURCE
OF COLLEGE
STUDENTS
OF YOUNG
EMPLOYEES
AND
SAY THEY COULD NOT LIVE
WITHOUT THE INTERNET
5. OF GLOBAL COLLEGE
STUDENTS
SURVEYED SAY…
OF GLOBAL COLLEGE
STUDENTS
SURVEYED SAY…
*Within certain countries, updating Facebook was ranked as the highest priority, even more than hanging out with friends.
OR OR
OR OR
6. INTERNET
WOULD RATHER LOSE THEIR
WALLET OR PURSE BEFORE
LOSING THEIR SMARTPHONE
OR MOBILE DEVICE
MORE THAN
7. INTERNET CAR
WOULD PRIORITIZE SOCIAL MEDIA
FREEDOM, DEVICE FLEXIBILITY,
AND WORK MOBILITY OVER SALARY
IN ACCEPTING JOB OFFERS
COLLEGE
STUDENTS
YOUNG
EMPLOYEES
AND
WOULD ACCEPT A LOWER-PAYING JOB WITH
MORE FLEXIBILITY WITH DEVICE CHOICE,
SOCIAL MEDIA, AND MOBILITY THAN A
HIGHER-PAYING JOB WITH LESS FLEXIBILITY
2 of 5
2 of 5
$ (45%)
(40%)
8. INTERNET
COLLEGE STUDENTS
1 in 4
OF COLLEGE STUDENTS
More than
half
COLLEGE STUDENTS
2 of 3
IF ENCOUNTERED A COMPANY THAT BANNED ACCESS
TO SOCIAL MEDIA, THEY WOULD EITHER NOT ACCEPT
A JOB FROM THEM OR WOULD JOIN AND FIND A WAY
TO CIRCUMVENT CORPORATE POLICY
IT WOULD BE A KEY
FACTOR IN THEIR
DECISION TO ACCEPT
AN OFFER
PLAN TO ASK ABOUT
SOCIAL MEDIA USAGE
POLICIES DURING JOB
INTERVIEWS
(56%)
(64%) (24%)
ABOUT
9. Smartphones rival laptops as a
preferred device by Gen Y.
60% of Gen Y compulsively check
their smart phones for emails,
texts or social media updates.
Over two out of five would feel
“anxious, like part of me was
missing” if they couldn’t check
their smart phones constantly.
Two out of three spend equal or
more time online with friends than
in person
vs.
TEXT
11. Where are smartphones used?
Nearly half
Over 1 out of 3
Almost 1 out of 5
3 out of 4
Watch out!
12. have a Facebook account
Over 1 in 5 update Facebook
several times a day
1 in 10 have Facebook
always up.
41% update Facebook
at least once a day
13. (81%)
“most people have
completely different
online vs. offline
identities”Believe people have
different online and
offline identities
“my online and offline
identities are the same”
14. of men
Spend equal or more time
online with friends than in
person
Spend more time
with friends online
than in person.
of women
GENDER DIFFERENCE
Spend more time
with friends
15. 57%
will share email address to get
discounts and sale notices
3 out of 5
rely on customer reviews for
online shopping
But 75%
do not trust most Internet
sites to keep data secure
shop online
16. Almost
upload photos to
share or store on
internet sites.
Video is a big contributor
• Over 4 billion hours of video are watched each month on YouTube
• More than 20% of global YouTube views come from mobile devices
• 72 hours of video are uploaded to YouTube every minute
• 70% of YouTube traffic comes from outside the US
upload
videos to share
or store on
internet sites.
have a
Twitter account.
tweet at
least once a day.
Source: YouTube website
17. 40%
“our employees obey the
policies on personal use”
don’t obey policies
“know company policy forbids
using company-owned devices
for personal activities”
71%
50% of
IT professionals
believe
almost 3 out of 4
38. Outcry on Social Media
What could have been a
crisis…
Turned into a win due to joining
the conversation
39. Do’s and Don’ts
• Go slow. It takes time to get comfortable and to gain an audience – no
matter how big or small.
• Be careful with what and how you say it.
• Context matters.
• Don’t get in fights on social media.
• Don’t use inappropriate language. Don’t cuss.
• Know your audience.
• This shouldn’t take a lot of time.
• One size does not fill all. Social Media is not the answer for all
challenges.
• Chillax, it’s just the future at stake.
These figures were much higher in Brazil (65%, 61%) , Spain (50%), Italy (50%), and China (64%, 69%), where at least half of the college students and employees surveyed believed the Internet was as important as food, water, and air. France (13%, 10%) featured the lowest percentages of college students and employees who felt this strongly about the Internet’s importance in life.About one of every three college students and employees surveyed globally (33%) believes the Internet is as important as air, water, food and shelter.About half (49% of college students and 47% of employees) believe it is “pretty close” to that level of importance.
Only three countries (U.S., France, Russia) featured higher percentages of college students choosing cars over the Internet. The biggest difference between those desiring the Internet over cars was in Asia – China (85%-15%) and Japan (84%-16%). Germany (75%-25%) and the U.K.(72%-28%) were also above global average.
Whereas previous generations preferred socializing in person, the next generation is indicating a shift toward online interaction. Only four countries – mainly in Western Europe (U.K., France, Germany, and Japan) featured going out with friends or dating as the No.1 choice over the Internet.Brazil (72%-26%), Spain (55%-35%), India (54%-40%), and China (59%-31%) featured more college students prioritizing the Internet over dating or going out with friends and listening to music combined. However, France (54%-31%) featured more college students desiring dating than the Internet, music, and going out with friends combined.*Within certain countries, updating Facebook was prioritized No.1, even more than hanging out with friends. This trend was most common in China and India the Mediterranean countries like Spain and Italy, and Brazil. Only France and Russia featured higher percentages of college students wanting to go out on a date more than updating their Facebook pages.Two of five college students surveyed globally (40%) said the Internet is more important to them than dating, going out with friends, or listening to music.More than one in four college students globally (27%) said staying updated on Facebook was more important than partying, dating, listening to music, or hanging out with friends. Within certain countries, updating Facebook was ranked as the highest priority, even more than hanging out with friends.*
Conversely, if the company didn’t allow access to SM then would either find a way around the policy or go work someplace else.
The third annual Cisco Connected World Technology Report studies he changing nature of human connections through the use of technology and also examines the enormous amounts of data being created, stored, and shared by average young people every day. The report provides insight into the present-day challenges that companies face as they strive to balance security needs with the habits of the next generation of workers, who are blending work and social life by being constantly connected. KEY FINDINGS:Smartphone now rival laptops as the single most desired device by 18-30 year olds. If they had to choose only one device, a third of respondents preferred a smartphone, while slightly more than a third favored laptops.Smartphones were rated twice as popular as a desktop PC and three times as popular as a tablet.Almost one third of Gen Y compulsively check their smart phones for emails, texts or social media updates. Over two out of five would feel “anxious, like part of me was missing” if they couldn’t check their smart phones constantly.Two out of three spend equal or more time online with friends than in person.PRESENTER NOTE: These initial slides illustrate how important the Internet and networks are to the next generation of workers through their reliance on smartphones, laptops, tablets, and other mobile devices. You need to relate this importance to their inevitable impact on corporate security and how companies relate to this new workforce who are placing demands on IT. They are stretching and blending the boundaries of work, family, and social life. Everyone is becoming always connected, always available, always responsive – but they still want to carefully guard their privacy.
The Smartphones now rivals laptops as the single most desired device by 18-30 year olds. It is seen as the most versatile and the most compact.Global Response: If they had to choose only one device for work: One third of respondents preferred a smartphone Slightly more than one third favored laptops.Smartphones were rated twice as popular as a desktop PC and three times as popular as a tablet.
One in four rely on the internet for up to half their total shopping.Sharing views is important. Nearly 3 out of five (58 percent) rely on customer reviews for their online shopping.Nearly 90 percent will share their email address with stores and online sites to receive notices about discounts and sales. But they don’t want to share much more than that.. 75% do not trust most internet sites to keep data secure
For the “always-connected” generation,the lines between work and social life/family life can blur. Despite the fact that they don’t trust Internet sites, they still want the convenience of using any device, including company-owned devices, to stay always connected, whether its family and friends, shopping, or personal research or games. While two out of five said their company’s policy forbids them to use company-issued devices for non-work activities, four out of five– almost 80 percent said they don’t obey those policies.IT professionals know that many employees don’t follow the rules, but they don’t understand how prevalent it is.Over half of IT professionals globally thought their employees obey the policy on not using work devices for personal use.
