In an ever connected and an increasingly complex digital world, customers demand more from every business. A business’s value is not determined by just the product and service it provides but from each and every interaction the business has with its customers. CX Cloud supercharges your business with its mobile, social, analytics and in-store technologies. Our best-in-class technologies enable your business to deliver a personalized experience to your customer on every interaction and touch point.

1. Ephlux
CX CLOUD
1
Awesome Customer Experience

2. 2
Welcome the new customer
Fiercely
Empowered
Revolting
with
Vengeance

3. Demands awesome experience
Endorses and recommends the brand to the
whole world
Can’t wait for a minute to get a Response: Likes,
Re-tweets, Comments, Feedback mentality
Needs to be constantly pampered, engaged,
listened to and then pampered some more.
3
Customer Expectations
Appreciated good service
Recommended a brand to friends n family
Could wait 24 hours for your customer support
to get back
Would understand and follow your company
policies and business processes

4. 4
WOW the customer across
Customer Experience Lifecycle

5. Industry-wise User Scenarios
5

6. Retail
Apple Pay Google Wallet
Product
Availability
Omni-channel
Location-based
services
E-commerce
Predictive
Suggestions
Shopping redefined
Shoppers enjoy faster
checkouts, because
lengthy checkouts
are so frustrating and
kill the great
shopping experience!
Shopping available at every
touch point such as the web,
mobile and in-store.
Give updates or push notifications regarding season
sales, clearance sales and special offers generally, or
just because you’re nearby.
Payment Options
Gift Cards Redeem Points
I search on the
web, try in-store
and pay from my
mobile. It’s all so
convenient!
Shoppers can look for the availability
of the desired product even before
visiting the store!

7. Healthcare
Healthcare Communities
Insurance Companies
Insurance
Claims
Medical Billing
Lab Tests
Diagnostics
Wearable
Devices
Patient Portal
Mobile App
Patient
Monitoring
Post Care
Interventions
Patient-Centered Care
Fetch relevant information from third party
organizations such as the insurance company to
get and provide updated information about the
healthcare plan of the patient.
connect patients at every touch
point with the patient such as
web, mobile and front desk.
Automate the updating of test / lab results
(blood tests, X-rays, CT Scans, and all vitals)
Give post care calls and reminder calls or push
notifications for scheduled tests and appointments to
the patients to prove the loyalty.
Get fast, timely, accurate and up
to date information about the
patient accumulated through all
these touch points to know the
patient better and be well
informed about their history.

8. Hospitality
Complete Package
Travel &
Transport
Tourism
I enjoy early
check-ins or late
depending on my
I don’t even have
to say, my hotel
Gift Points
Online Booking
Personalized
Rooms / Service
Concierge Tips
Post Care
Interventions
Guest-Centered Service
All guests - businessmen, tourists, vacationers
experience a complete package as related
industries integrate together.
Faster processes – from booking, to
check-ins, order placements and
check-outs - make the experience
worthwhile!
check-outs
flight status.
Guests are able to redeem points as per their
fancy – extended stays, shopping or free tours!
Guests are served their favorite breakfast, and are
reminded of any tours around the area, and famous
shopping and dining places to enhance the experience of
their stay!
knows it!
Get fast, timely, accurate and up
to date information about the
guest accumulated through all
touch points to know the guest
preferences better and be well
informed about their history.

9. Telecom
Informed Networking
Food Outlets Stores
Usage
Statistics
Optimized
Communication
Personalized
Offers (as per use)
Location-based
Services
Loyalty Programs
The Connected World
Fetch relevant information from third party
organizations such as food outlets and retail stores,
and provide updates on sale/ discount offers.
Fulfilling the purpose of the
“communication” by connecting with
the user at every touch point.
Updates (as frequent as required) of service
usage to keep user aware of his activity.
Users get to enjoy free minutes, or free bandwidth
depending upon their activities and preferences.
Being available and agile is what
everyone demands these days. By
knowing the history of the user,
it’s possible to provide the exact
touch points that will truly satisfy
the user.
I pick up my favorite
coffee on my way to
work when I see
receive a discount
update or flowers on
my way back!

10. Mutual Benefit
Brands /
Outlets
Utility
Companies
By fetching relevant information from third party
organizations, and working with them will enable
the Banking Institutions to be able to provide
satisfaction to the next level.
Financial Institutions
Insurance
Companies
Knowledgeable
Online Account
Maintenance
Banking Portal
Mobile App
Micro-financing
Reward Points
(Credit Card)
A “Fortunate” Account
Connect at every touch point
with the account-holder such as
web, mobile and front desk.
By knowing the account-holder’s history, credit
scoring and analytics, banks can provide loans
and personalized offers.
Provide personalized experience by offering discounts
to the account holder when they use their bank’s card
while dining/shopping at their favorite places or even
traveling!
Making the flow of money easy –
making payments an easy task,
and the transfer, receipt and bill
payments smooth!

11. Airlines
Elevated Travel - mode
Tourism Hospitality
Value for Air-miles
Online
Reservation
Mobile App
(rescheduling, seat
reservation, etc)
In-flight
Personalized care
Smooth
boarding process
Passenger-personalized
Fetch relevant information from third party
organizations such as tourism companies to get
and provide updated information about the travel
plan of the passenger.
Connect with passengers at
every touch point such as web,
mobile, and front desk.
I get my favorite meal in-flight
and as soon as I land,
the ride to my hotel is
ready. They know my
every move, and I love the
attention!
Passengers deserve to redeem air-miles the way
they wish to – gifts, discounts and more.
To prove the loyalty, the airlines can offer to provide
priority seating, place order for their meals while flight
reservation and select internet access or movie
preferences.
Get fast, timely, accurate and up
to date information about the
passenger accumulated through
all these touch points to know the
passenger better and be well
informed about their history.

12. Get In Touch With Us
http://www.ephlux.com/cx-cloud
info@ephlux.com
12