Présentation du défilé haute-couture KAZALTAR LUXURY CELEBRATION

1. http://www.endevia.org/fr/ contact@endevia.org - +33 6 37 43 59 64 36 rue Emile Cloud Serris - 77700

2. Contents
GENERAL
CONCEPT.…….................................................. 1
OBJECTIVE …….…............……....................... 2
DESIGNER. …….…....….......….........................3
PROGRAM...... …….…....………....................... 4
SHOW.............. …….…....………....................... 5
TEAM
PARTNER.....……......….....................................6
KAZALTAR……….......….…….........….……......7
PATRONNAGE……….......….…….........……....8
CLIENT....................…....………..........…...........9
PRESS...........................…....…...….........…...... 10
CONSULTANT....…....………..........…............ 11
VIDEO....…..................………..........….............12
SOUND/LIGHT......…………….......................13
PARTNER............……………...........................14
ATMOSPHERE
VENUE.........…..……….….................................15
ATMOSPHERE......………….............................16
PHOTOWALL......……………......…..................17
BACKOFFICE
HOSTESS.......……………..................................18
MODEL........... …...............................................19
DRESSER........…................................................20
MUA/HAIRSTYLIST …....................................21
ORGANIZATION………….......……................ 22
EXPERIENCE
EXPERIENCE......………..................................24
CONTRIBUTION......……….............................31
CONTACT…...…………....................................32

3. General

4. Concept
KAZALTAR COUTURE CELEBRATION
Succeding in the French market is not about skills or talents. It is all about network., knowing
the right people, working with the right middlemen/intermediaries, having articles in the
press to penetrate boutiques (that chiefly focuses on its advertisers such as DIOR...) and
proving that you can be appealing to clients. Thus, it is hard for designers to be recognized in
the Capital of Fashion. Thereof, we invented an event that addresses these issues.
Our event is a luxury fashion show organized under the patronage of ARAB BUSINESS
LEADER (Luxury International Middle-East Club) by KAZALTAR, the luxury event
department of our mother company ENDEVIA. After the events, designers will have the
opportunity to be supported by either our indepenent fashion experts to find boutiques and
develop their presence in Paris.
1
©Kazaltar

5. Objective 2
150 GUESTS
PRESS
50 targetted media: luxury and fashion
CLIENTS
50 clients: physical individuals with high-purchasing
power and Intermediaries (personal shoppers,
wedding planners, image consultants)
GUESTS
50 extra clients will be invited: Local Celebrities,
Luxury Hotel Directors, Ambassadors
Note: For additional details, please
read the team members' slides
©Kazaltar

6. Designer
DESCRIPTION
Our Fashion show will offer an opportunity for
designers to be visibile among the press and
clients.
TYPE
Here are the type of designers that we want :
●
Haute Couture Designers
●
High Jewellery Designers (optional)
QUANTITY
We will promote up to 6 designers
●
Up to 4 Haute couture designers (maximum)
●
2 High Jewellries (optional)
3
©Kazaltar

7. Program 4
END OF MARCH/APRIL 2016
GREETING
16h30 – 17h00
Greet our guests – Locker room
Walk the guests to their seats
Photoshoot before the Photowall
Interview before the fashion show
HAUTE-COUTURE FASHION SHOW
17h00 – 18h00
4 successive fashion shows with
4 music breaks and a Grand Finale
AFTERSHOW
18h00-20h00
Beginning of the Cocktail Party
Discussion between
Designers and Clients/Press
(at a specific spot of the venue)
Interview of Guests and Designers
Photoshoot before the Photowall
Networking with our Guests
©Kazaltar

8. Show 5
COMPOSITION
4 Designers – 10 creations per fashion show
4 fashion shows + 1 Finale per show + 1 Grand Finale
60 passages (show) + 15 passages(Grand Finale)
Grand Finale: 4 designers accompagnied by a model will
walk down the catwalk that will be surrounded by 12 models
4 Musical Breaks between each designers
to give time to the dressers to dress our models
4 Descriptions of Designers+ 4 breaks before the
next designer (Describe the history of the
designer, his past, his designs, his passion,..)
LENGTH
51 minutes in Total
7m30 per Designers
40 secondes per Models
3m30 for each Musical Break
30 secondes per break
30 secondes per Descriptions
of Designers
BACKSTAGE
3 Backstage Managers
3 groups of 5 Models - 15 models in Total
15 dressers - 16 MUA/Hairstylists
©Kazaltar

9. Team

10. 6
Partner
©Kazaltar
ORGANIZATION
KAZALTAR
Jorhan, Fabriano – Hasna Ettahiri
MAIN PARTNER
ARAB BUSINESS LEADERS
Houssam J. Nasrawin
OTHER
BMODE TV - Video
SPICE EVENTS – Sound/Light
IMAGE IN STYLE – Image Consulting
2 CAPITALES RADIO – Russian Radio
ENERGY CAPITALE Conciergerie/Health
HOTEL ET PREFERENCE
Club, Luxury Hotel booking
Tatiana Haen – Image in Style/2Capitales Radio

11. Kazaltar
©Kazaltar
77
KAZALTAR is run by Jorhan FABRIANO
KAZALTAR is the luxury event department of ENDEVIA:
Luxury and Fashion Event Organization
Luxury and Fashion Event Consulting
Provide contacts for Luxury and Fashion Events
…
Luxury and Fashion Event……...
…………….

12. Patronnage 8
Houssam J. Nasrawin, our friend and the president of the ARAB
BUSINESS LEADERS agreed to be the patron of our event.
As a patron, he will be the bridge between ambassadors and Middle
East clients and our event.
Objective: Ambassadors, Middle-East clients
©Kazaltar

13. Client 9
We will fall back on the following clubs to invite wealthy clients:
ARAB BUSINESS LEADERS – CLUB PREFERENCE
CLUB AMILCAR – ENERGIE CAPITAL (medical conciergerie)
Clients with HighPurchasing power – Intermediaries (personal
shoppers, wedding planners, conciergeries, image consultants)
©Kazaltar
Objective: 50 clients

14. Press 10
We will contact targetted journalists and bloggers:
Luxe.net – La Mode c Nous – Nec Plus Ultra - Fashion Tv –
Luxe Tv – tv5 monde - Luxsure – Entre Luxe et Prestige
Luxe Magazine - Prestige International Magazine – Firstluxe
Moment Magazine
©Kazaltar Objective: 50 media

15. Consultant 11
Tatiana Haen, the founder of IMAGE IN STYLE
et journalist for 2CAPITALES RADIO will talk about
our event on the radio and invite her russian clients.
©Kazaltar
Objective: Radio/Russian guests

16. Video 12
David Marie-Louise is the founder of BMODE TV, an online
art and culture magazine. He covers not only big designers
but also fledgling talents.
Objective: Videos, Photos, Interviews
©Kazaltar

17. Sound/Light 13
Tristan Gaudefroy of SPICE EVENTS will take care of light and sound
Fashion Show: Each designer will have his own atmosphere during the
event to differentiate himself from the others.
Lights will affect the walls, not the dresses. They will require
the use of a big metallic structure.
Wall Lights: They can be red, blue, yellow, pink, green...
Mat Lights: They will be neutral to optimize the photos from the
photographers
Objective: To plunge guests into a wonderful dream©Kazaltar

18. 14
Partner
©Kazaltar

19. Atmosphere

20. Venue
1515
©Kazaltar
We chose to arrange our event at Salle Erard, one of the most confidential and
Hidden luxury venue in Paris. It was built in XVIII century and retains this french
« je ne sais quoi » that instantly wows guests. The more confidential we are, the
less unwanted people pop up and the more we can hope to relevant guests.
(15m of catwalk)

21. Atmosphere 16
Our venue will be enhanced through the use of sophisticated light and
sound effects.
Music will be made by a DJ that will be managed by us.
Some Hostesses along with models will wear couture dresses, high heels
and high jewellery to create this fairy tale-like atmosphere.
©Kazaltar

22. Photowall
17
A Photowall will be placed in the venue of the event
It grants glamor, prestige and visibility.
©Kazaltar

23. Backstage

24. Hostess 18
Our hostesses will guide our guests all the way through the event:
Greeting (2): Greet our guests and check
their invitation (no gate crashing)
Locker-Room (2): Take care of guests
Layout (3): Walk our guests to their seats©Kazaltar

25. Model
19
15 models split into 3 groups
From 1m73/75 (5ft8)
Freelance Professional Models from our Network
Most of them will be white + other ethnic groups
Each Model has her own dresser©Kazaltar

26. Dresser 20
Like Models, Dressers/Ironers hail from our own Network.
Safety: 1 dresser per model – 15 dressers in total
Efficicency: Each dresser will only take care of a single model
Other: Dressers will also iron designers's dresses
©Kazaltar

27. MUA/Hairstylist 21
16 MUA/Hairstylists
1 MUA/1 Hairstylist for 2 models
1 MUA and 1 Hairstylist will only have only one model
5 of them will stay in the backtage during
the show in case models need them
©Kazaltar

28. Organization
©Kazaltar
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1. Organizer 2. Decoration 3. Music
4. Fragrance 5. Caterer
7. Transport
6. Light and Sound
9. Bag Manufacturer8. Art Director
©Kazaltar

29. Organization
23
1. Make-up Artist 2. Hairstylist 3. Dresser/Ironer
9. Photographer/Film Maker7. Choregrapher
4. Model 5. Hostess 6. Designer
8. Public Relation
©Kazaltar

30. Experience

31. Experience
©Kazaltar
44
5-STAR HOTELS
FOUR SEASONS GEORGE V (5*)
HOTEL WESTIN VENDOME (5*)
BANKE HOTEL (5*)
LUXURY MULTI-DESIGNER FASHION SHOWS
FOUR SEASONS GEORGE V - CHAMPS ELYSEES
June 2014
December 2014
June 2015
HAUTE COUTURE SHOWROOM - JEAN FARES
WESTIN HOTEL - VENDOME
September/October 2014
SOIREE NETWORKING
LES CAUSERIES CHICS
BANKE HOTEL – OPERA/G LAFAYETTE
March 2014
INAUGURATION DE LA BOUTIQUE GRINKO
BOUTIQUE GRINKO
September 2014
2424
©Kazaltar Hôtel BANKE

32. Experience
©Kazaltar
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CLOSURE OF FASHION WEEK FANNY
LIAUTARD + VINCENT BOTTESI
STANDARD – PALAIS DES CONGRES – PARIS 17
October 2013
PARTY + YOUNG DESIGNER FASHION SHOW
FASHION ADDICT PARTY
PALAIS MAILLOT – PARIS 17
July 2013
JEWELLRY SHOW – VASKOLG
CHURCH OF SAINT EUSTACHE – PARIS 01
Juily 2014
2525
©Kazaltar
Jean Fares at Westin Hotel
Interviewed by BMODE TV

33. ©Kazaltar
©Kazaltar
2626STANDARD – PALAIS DES CONGRES

34. ©Kazaltar
©Kazaltar
2727FOUR SEASONS GEORGE V

35. ©Kazaltar
©Kazaltar
2828CHURCH OF SAINT-EUSTACHE

36. ©Kazaltar
©Kazaltar
2929HOTEL WESTIN VENDOME

37. ©Kazaltar
©Kazaltar
3030BOUTIQUE GRINKO – GOLDEN TRIANGLE

38. Contribution 31
Organizing a true Couture or Haute Couture
Fashion showin Paris is quite expensive:
The Cocktail for 150 people – 4100 euros excl VAT
The Sound and Light System – 6200 euros excl VAT
Professional Models – 3750 euros gross salary
MUA + Hairstylists + Dressers+ Venues + Bags
+ Photowall.....
…
Thus, in order to support these colossal costs, we
ask designers to financially contribute to the event
so that we can deliver a quality show and wow
our targetted guests.
TOTAL: 5400 euros excluding VAT so 6500 euros
including VAT.
DEPOSIT: 2500 euros excluding VAT so 3000 euros
Including VAT.
NOTE: VAT that amounts to 1100 euros will
be deducted/reimbursed at the end your
fiscal year
©Kazaltar

39. Contact
32
©Kazaltar
Contact: Jorhan FABRIANO
Site: http://www.kazaltar.com
Email: contact@kazaltar.com
Email 2: contact@endevia.org
Phone: +33 6 37 43 59 64
Headquaters: 36 rue Emile Cloud 77700