Enterprise Bank Seminar Series Using Internet Marketing to Multiply Opportunities Presentation is available in SlideShare ...
Watch this video to set the stage <ul><li>http:// www.youtube.com/watch?v =fVXKI506w-E   </li></ul>
Latest Marketing Trends <ul><li>Inbound Marketing </li></ul><ul><ul><li>SEO / SEM </li></ul></ul><ul><ul><li>Blogging </li...
Landing Pages are Critical <ul><li>The goal is a “conversion” of a lead </li></ul><ul><li>Call to action on website homepa...
Which landing page is better? Web site traffic doubled and Leads doubled. Remember, it’s about conversions, not teaching.
Why Social Media? <ul><li>Helps you be found  </li></ul><ul><ul><li>Multiple ways to find you and improves SEO </li></ul><...
 
What do they use? <ul><li>People are using Social Media to be informed. </li></ul><ul><li>Put out information and become a...
 
<ul><li>1. Not at All - Unable to Measure, 2. Barely - May or May Not Have the Data, 3. Somewhat - Data is There but You H...
Where are they spending resources?
Is there ROI?
Social Networks <ul><li>Blogs – one of the best ways to get your ideas out.  Pull them together and push out a newsletter ...
Search Engine Optimization (SEO) <ul><li>Publish more content  (using Social Networks) </li></ul><ul><ul><li>Fresh content...
Reach vs. Frequency <ul><li>Balance between Reach and Frequency </li></ul><ul><ul><li>Reach without Frequency is a waste o...
Newsletters <ul><li>Just as with Social Media - Inform, don’t sell </li></ul><ul><li>Don’t send it from your Domain – Use ...
Pay Per Click (SEM) <ul><li>This is a way to get visitors quickly. </li></ul><ul><li>Helps define your message – Find the ...
Offering: Conflicting Interests
Convert from Suspect to Client Repeat/ Referral Social Media  & Networks SEO SEM Email Cards Email Contests Domains Biz De...
What to-do Now <ul><li>Start creating content </li></ul><ul><ul><li>Start in the area in which you will follow thru (Perso...
Measure ROI -- Decide Reinvestment
Have Questions?
Agenda <ul><li>Personal Marketing </li></ul><ul><li>Personality Types </li></ul><ul><li>Marketing by PT </li></ul><ul><li>...
Upcoming SlideShare
Loading in …5
×

Internet Marketing Feb2010

249 views

Published on

Internet Marketing can boost you visibility and uncover more opportunties. Explores most of the markeing opportunities on the internet and their effectiveness.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
249
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • At the top end of the scale, 65% of respondents using web site traffic as a social media success metric report that the data they need is either part of standard reports today or is easily accessed when needed versus only 14% reporting that they don’t have the data (i.e., either they know they cannot measure the impact of social media initiatives on web site traffic at all or they have no idea whether or not the data is available). The brand metrics – awareness and reptuation – fall to the bottom of the scale with almost equal percentages of respondents indicating that they can easily see the impact of social media initiatives on these metric or can’t measure the impact at all.
  • Internet Marketing Feb2010

    1. 1. Enterprise Bank Seminar Series Using Internet Marketing to Multiply Opportunities Presentation is available in SlideShare block of my LinkedIn Profile
    2. 2. Watch this video to set the stage <ul><li>http:// www.youtube.com/watch?v =fVXKI506w-E </li></ul>
    3. 3. Latest Marketing Trends <ul><li>Inbound Marketing </li></ul><ul><ul><li>SEO / SEM </li></ul></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>RSS Feeds </li></ul></ul><ul><ul><li>Free Tools / Trials </li></ul></ul><ul><ul><li>Viral Videos </li></ul></ul><ul><li>Outbound Marketing </li></ul><ul><ul><li>Telemarketing </li></ul></ul><ul><ul><li>Trade Shows </li></ul></ul><ul><ul><li>Direct Mail </li></ul></ul><ul><ul><li>Email Communication </li></ul></ul><ul><ul><li>Print Ads </li></ul></ul><ul><ul><li>TV/Radio Ads </li></ul></ul>*AdaptedContent of Hubspot Interruption <ul><ul><li>Permission </li></ul></ul>
    4. 4. Landing Pages are Critical <ul><li>The goal is a “conversion” of a lead </li></ul><ul><li>Call to action on website homepage </li></ul><ul><li>Links in all email newsletters/email </li></ul><ul><li>Use for all Pay-per-click ads </li></ul><ul><li>Next step after tradeshows or events </li></ul><ul><ul><li>Send a follow-up message to download something </li></ul></ul>
    5. 5. Which landing page is better? Web site traffic doubled and Leads doubled. Remember, it’s about conversions, not teaching.
    6. 6. Why Social Media? <ul><li>Helps you be found </li></ul><ul><ul><li>Multiple ways to find you and improves SEO </li></ul></ul><ul><li>Builds credibility (share your knowledge) </li></ul><ul><li>Generates business (if you convert) </li></ul><ul><li>This is the wave of the present and foreseeable future (we can’t imagine what is coming) </li></ul><ul><li>All industries use it to FIND information </li></ul><ul><li>It is all about getting leads and converting to business. </li></ul>
    7. 8. What do they use? <ul><li>People are using Social Media to be informed. </li></ul><ul><li>Put out information and become a subject matter expert. </li></ul>
    8. 10. <ul><li>1. Not at All - Unable to Measure, 2. Barely - May or May Not Have the Data, 3. Somewhat - Data is There but You Have to Dig, 4. Well - Most of the Data is Easily Accessed, 5. Very Well - Part of Standard Reports </li></ul><ul><li>The figure shows the bottom two box (Not at All, Barely) and top two box (Well, Very Well) percentages for respondents using each of the success metrics </li></ul>
    9. 11. Where are they spending resources?
    10. 12. Is there ROI?
    11. 13. Social Networks <ul><li>Blogs – one of the best ways to get your ideas out. Pull them together and push out a newsletter </li></ul><ul><ul><li>Then create RSS feeds </li></ul></ul><ul><li>Facebook – Good for B2C (not as much for B2B) </li></ul><ul><ul><li>If it is for your business, create a fan page and invite </li></ul></ul><ul><li>MySpace – Was the first, but now only for entertainment </li></ul><ul><li>Twitter – Google loves them. High Ranking. </li></ul><ul><li>LinkedIn – Good for B2B, Online Resume, Testimonials , Answer questions – credibility </li></ul><ul><li>YouTube – videos sell, tell stories, demos, photos </li></ul><ul><ul><li>digital camera with video w/ tripod – software to add text and control speed like a teleprompter (free online software) </li></ul></ul><ul><li>Photo sites – Put photos on your site and on these with back links </li></ul>
    12. 14. Search Engine Optimization (SEO) <ul><li>Publish more content (using Social Networks) </li></ul><ul><ul><li>Fresh content – search likes it as do people – Use Blogs & Wikis </li></ul></ul><ul><ul><ul><li>Don’t need to buy a content mgmt system – these are editable </li></ul></ul></ul><ul><ul><li>More content means more ticket in the SEO Lottery </li></ul></ul><ul><ul><li>Blogs, Podcasts, Videos, Flickr, Slideshare, eBooks, News Releases, Comments on LinkedIn, Yahoo, etc </li></ul></ul><ul><ul><li>Let others generate beneficial content: Forums/Discussion Boards, Testimonials/recommendations/reviews, Blog comments </li></ul></ul><ul><li>Optimize the content </li></ul><ul><ul><li>On-page SEO – what you can control @25% </li></ul></ul><ul><ul><ul><li>Page Title with good keywords with clean URL, headers, content, and description in Metadata (not keywords in Meta data) </li></ul></ul></ul><ul><ul><li>Off-page SEO – it is about links @75% </li></ul></ul><ul><ul><ul><li>Recommendations from friends (more links are good) </li></ul></ul></ul><ul><ul><ul><ul><li>I know them, they are experts, and I trust them </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Good: Link; Better: Anchor text (intro); Best: Link from high rank site </li></ul></ul></ul></ul>
    13. 15. Reach vs. Frequency <ul><li>Balance between Reach and Frequency </li></ul><ul><ul><li>Reach without Frequency is a waste of budget </li></ul></ul><ul><ul><ul><li>Do they remember >> 1 time- 15%, 8 times- 91% </li></ul></ul></ul><ul><li>Concentrate on and sell those you reach </li></ul><ul><ul><li>Pick a market and stick to it </li></ul></ul><ul><li>Create centers of influence with those you reach </li></ul><ul><ul><li>Help them sell for you </li></ul></ul><ul><li>Know your target market (foundation) </li></ul><ul><ul><li>reach, freq, media, objectives, compelling message </li></ul></ul><ul><li>Tip: Comment online in communities that are your target market (ex. LinkedIn Groups, Blogs) </li></ul>This feels a lot like Electronic Networking
    14. 16. Newsletters <ul><li>Just as with Social Media - Inform, don’t sell </li></ul><ul><li>Don’t send it from your Domain – Use 3 rd party </li></ul><ul><li>Do have a call to action or ability to engage </li></ul><ul><li>Should be sent on a regular basis </li></ul><ul><li>Email is inexpensive – and if Opt-in, will get read </li></ul><ul><li>Get permission (double Opt-in in best) </li></ul><ul><ul><li>One “get out of jail free” card. (CAN-SPAM) </li></ul></ul><ul><li>Get ideas from Ezine.com (but also publish there) </li></ul><ul><li>Let them opt-out easily (much better than marked as spam) </li></ul>
    15. 17. Pay Per Click (SEM) <ul><li>This is a way to get visitors quickly. </li></ul><ul><li>Helps define your message – Find the keywords that work. </li></ul><ul><li>Use these keywords in your Blog, Newsletters, and Website copy. </li></ul><ul><li>Link to productive Landing Page </li></ul><ul><li>I recommend Google Adwords because they are the market leader by far. </li></ul>
    16. 18. Offering: Conflicting Interests
    17. 19. Convert from Suspect to Client Repeat/ Referral Social Media & Networks SEO SEM Email Cards Email Contests Domains Biz Dev PR Blogs Blogs, RSS Emails & Alerts Retention Revenue $$ Homepage/ Landing Page Lead Management Direct Info Download Trade Show Biz Dev 2 to 4X Better ROI Social Media
    18. 20. What to-do Now <ul><li>Start creating content </li></ul><ul><ul><li>Start in the area in which you will follow thru (Personality Type) </li></ul></ul><ul><ul><li>Blogs -> Newsletters (make them keyword rich) </li></ul></ul><ul><ul><li>Blog Regularly (weekly) </li></ul></ul><ul><ul><li>Tweet regularly (via Ping.fm) on Blog and other info (links) </li></ul></ul><ul><ul><li>Make a video, if presenting is one of your talents (project) </li></ul></ul><ul><li>Build it </li></ul><ul><ul><li>Put a Blog on your website </li></ul></ul><ul><ul><li>Work on Landing pages to help conversion </li></ul></ul><ul><ul><li>Make a plan to always offer something for conversions </li></ul></ul><ul><ul><li>Create a video for YouTube (this is very inexpensive now) </li></ul></ul><ul><ul><li>Get a twitter account and Ping.fm (Use same domain name) </li></ul></ul><ul><ul><li>If B2C, get a Facebook account and create a Fan Page </li></ul></ul><ul><ul><li>If you don’t have LinkedIn, make one and name it after your business (www.linkedin.com/in/mpoweradvisors) </li></ul></ul><ul><ul><li>Choose names of these carefully – consider the impact </li></ul></ul>
    19. 21. Measure ROI -- Decide Reinvestment
    20. 22. Have Questions?
    21. 23. Agenda <ul><li>Personal Marketing </li></ul><ul><li>Personality Types </li></ul><ul><li>Marketing by PT </li></ul><ul><li>Social Media Policy </li></ul><ul><li>Individual Marketing Plans </li></ul><ul><li>How they tie together </li></ul><ul><li>Social Media </li></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><li>Newsletters </li></ul>

    ×