Click here to view Webinar Replay: http://blog.empowermint.com/webinar-replay/theres-gold-destination-claim-meeting/ Meeting attendees want to enjoy, explore and learn about the destination, but they don’t have to wait until the end of the meeting day to do it! Smart meeting planners are integrating local assets and intellectual capital right into their meeting programming for an authentic and unique experience in each destination they visit. You can leverage the local business, academic, governmental, and entrepreneurial community to find engaging speakers, rich content support, or off site educational tours. Finding out who is like minded in the city or who may have assets that line up with your meeting’s goals and objectives isn’t a quick internet search; it requires in-depth conversation and analysis with someone who intimately understands the city’s offerings. We will learn first-hand from Steve Genovesi, Senior VP of Sales and Services, Austin Convention and Visitors Bureau, the recent host of PCMA’s Convening Leaders, about how they helped this iconic industry organization take full advantage of the city. In this webinar, let us show you how to: • Prepare for the conversation with your host city to best support your meeting design concept • Reach into the local knowledge and intellectual capital community of any destination • Use your CVB as the conduit to differentiate you meeting, through their expertise and connections

2. Prepare for the
conversation with host
city to support meeting
design concept
Accessing local
knowledge hubs and
intellectual capital in
the destination
Use your CVB as a
conduit to differentiate
your meeting
Our Webinar Roadmap

3. Steve Genovesi
Senior VP of
Sales
and Services
Austin Convention
and Visitors
Bureau
Our Panelist
Linda Atkins
VP of Services
Austin Convention
and Visitors
Bureau

4. Don’t wait until the sun sets, to integrate all the
city has to offer into your meeting or event.

5. Dear Planner,
Exciting news from the
destination!! You can
integrate local knowledge
assets and intellectual
capital into your meeting
programming to create a
unique and authentic
experience.
We can’t wait to show
you how!
Your CVB Sales and
Service Professionals

6. Dear Planner,
Exciting news from the
destination!! You can
integrate local knowledge
assets and intellectual
capital into your meeting
programming to create a
unique and authentic
experience.
We can’t wait to show
you how!
Your CVB Sales and
Service ProfessionalsMcCombs School of Business- University of Texas at Austin
Capital Factory- Austin’s Center of Gravity for Entrepreneurship
Dell Medical School- University of Texas Austin

8. Intellectual Capital
is a work or invention
as a result of
creativity/innovation
belonging to a particular
individual, organization,
or community.
business
universities
government
award
winners
arts and
sciences
entrepreneurs

11. To Mine Destination Intelligence
for My Meeting…
 When do I start the conversation?
 What information do I share?
 What questions do I ask??

12.  Help the CVB understand your attendee
profile
 Talk about the goals of the organization
and the meeting
 Share the top 3 trending hot topics your
attendees are talking about
 Reveal the baseline of your budget
 Don’t just bring in speakers/go out into
the community to get education
 Be prepared to have your marketing
support the offerings
 Develop collateral, editorial, microsites
and integrate social media to convey
DON’T MISS THIS
ONE OF A KIND EXPERIENCE!

13. www.empowerMINT.com
• Review at-a-glance destination
profiles
• Get destination news
• Find your Destination Expert
• Search and compare
• Submit a Quick Request or RFP
to multiple destinations

14. Keep in Touch
Email
contactus@empowermint.com
Podcast
Meeting Planning Madness
blog.empowermint.com/podcast
Blog
blog.empowermint.com
Web
www.empowermint.com
LinkedIn
DMAI’s Network for CVBs
and Meeting Professionals