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Prepare for the
conversation with host
city to support meeting
design concept
Accessing local
knowledge hubs and
intellect...
Steve Genovesi
Senior VP of
Sales
and Services
Austin Convention
and Visitors
Bureau
Our Panelist
Linda Atkins
VP of Servi...
Don’t wait until the sun sets, to integrate all the
city has to offer into your meeting or event.
Dear Planner,
Exciting news from the
destination!! You can
integrate local knowledge
assets and intellectual
capital into ...
Dear Planner,
Exciting news from the
destination!! You can
integrate local knowledge
assets and intellectual
capital into ...
Intellectual Capital
is a work or invention
as a result of
creativity/innovation
belonging to a particular
individual, org...
To Mine Destination Intelligence
for My Meeting…
 When do I start the conversation?
 What information do I share?
 What...
 Help the CVB understand your attendee
profile
 Talk about the goals of the organization
and the meeting
 Share the top...
www.empowerMINT.com
• Review at-a-glance destination
profiles
• Get destination news
• Find your Destination Expert
• Sear...
Keep in Touch
Email
contactus@empowermint.com
Podcast
Meeting Planning Madness
blog.empowermint.com/podcast
Blog
blog.empo...
There's GOLD in the Destination: Claim It for Your Meeting
There's GOLD in the Destination: Claim It for Your Meeting
There's GOLD in the Destination: Claim It for Your Meeting
There's GOLD in the Destination: Claim It for Your Meeting
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There's GOLD in the Destination: Claim It for Your Meeting

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Click here to view Webinar Replay: http://blog.empowermint.com/webinar-replay/theres-gold-destination-claim-meeting/

Meeting attendees want to enjoy, explore and learn about the destination, but they don’t have to wait until the end of the meeting day to do it! Smart meeting planners are integrating local assets and intellectual capital right into their meeting programming for an authentic and unique experience in each destination they visit.
You can leverage the local business, academic, governmental, and entrepreneurial community to find engaging speakers, rich content support, or off site educational tours. Finding out who is like minded in the city or who may have assets that line up with your meeting’s goals and objectives isn’t a quick internet search; it requires in-depth conversation and analysis with someone who intimately understands the city’s offerings.
We will learn first-hand from Steve Genovesi, Senior VP of Sales and Services, Austin Convention and Visitors Bureau, the recent host of PCMA’s Convening Leaders, about how they helped this iconic industry organization take full advantage of the city.

In this webinar, let us show you how to:
• Prepare for the conversation with your host city to best support your meeting design concept
• Reach into the local knowledge and intellectual capital community of any destination
• Use your CVB as the conduit to differentiate you meeting, through their expertise and connections

Published in: Business
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There's GOLD in the Destination: Claim It for Your Meeting

  1. 1. Prepare for the conversation with host city to support meeting design concept Accessing local knowledge hubs and intellectual capital in the destination Use your CVB as a conduit to differentiate your meeting Our Webinar Roadmap
  2. 2. Steve Genovesi Senior VP of Sales and Services Austin Convention and Visitors Bureau Our Panelist Linda Atkins VP of Services Austin Convention and Visitors Bureau
  3. 3. Don’t wait until the sun sets, to integrate all the city has to offer into your meeting or event.
  4. 4. Dear Planner, Exciting news from the destination!! You can integrate local knowledge assets and intellectual capital into your meeting programming to create a unique and authentic experience. We can’t wait to show you how! Your CVB Sales and Service Professionals
  5. 5. Dear Planner, Exciting news from the destination!! You can integrate local knowledge assets and intellectual capital into your meeting programming to create a unique and authentic experience. We can’t wait to show you how! Your CVB Sales and Service ProfessionalsMcCombs School of Business- University of Texas at Austin Capital Factory- Austin’s Center of Gravity for Entrepreneurship Dell Medical School- University of Texas Austin
  6. 6. Intellectual Capital is a work or invention as a result of creativity/innovation belonging to a particular individual, organization, or community. business universities government award winners arts and sciences entrepreneurs
  7. 7. To Mine Destination Intelligence for My Meeting…  When do I start the conversation?  What information do I share?  What questions do I ask??
  8. 8.  Help the CVB understand your attendee profile  Talk about the goals of the organization and the meeting  Share the top 3 trending hot topics your attendees are talking about  Reveal the baseline of your budget  Don’t just bring in speakers/go out into the community to get education  Be prepared to have your marketing support the offerings  Develop collateral, editorial, microsites and integrate social media to convey DON’T MISS THIS ONE OF A KIND EXPERIENCE!
  9. 9. www.empowerMINT.com • Review at-a-glance destination profiles • Get destination news • Find your Destination Expert • Search and compare • Submit a Quick Request or RFP to multiple destinations
  10. 10. Keep in Touch Email contactus@empowermint.com Podcast Meeting Planning Madness blog.empowermint.com/podcast Blog blog.empowermint.com Web www.empowermint.com LinkedIn DMAI’s Network for CVBs and Meeting Professionals

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