Eric Moore created logo designs for an organization called Piratr that connects the sharing platform Tumblr with issues around piracy and copyright infringement. The document shows Moore's initial word brainstorm, different logo sketches and versions combining images and typography, and a final colored logo using a dark navy to capture the theme, with a font style relating to internet and coding.

1. Eric Moore
Computer Graphics
Words to Create Organization Name
Twitter
Huffington Post
Tumblr
Piracy
Netflix
Copyright Infringement

2. Eric Moore
Computer Graphics
Created Organization Name
Tumblr + Piracy =
Piratr
This is a modern name for a modern issue;
suggests the connection between the
media and the issue.

3. Eric Moore
Reference Images
Computer Graphics

4. Eric Moore
Logo Sketches
Computer Graphics

5. Eric Moore
Logo, Version 1
Computer Graphics

6. Eric Moore
Logo, Version 2
Computer Graphics

7. Eric Moore
Logo, Version 3
Computer Graphics

8. Eric Moore
Logo With Color
Computer Graphics
The darkness of the
navy color captures the
theme

9. Eric Moore
Computer Graphics
Logo With Typography
The font relates to
internet and program
coding

10. Eric Moore
Computer Graphics
Logo With Typography
The font relates to
internet and program
coding