2. Being Spaces “ Commercial living-room-like settings in the public space, where catering and entertainment aren't just the main attraction, but are there to facilitate out-of-home, out-of-office activities like watching a movie, reading a book, meeting friends and colleagues, and so on." http://trendwatching.com/trends/brand-spaces.htm
3. 1. Online Being Spaces can be created. Online Being Spaces can be claimed.
4. 2. The company only claims a tiny fracture of the being space. The rest is inhabited by consumers. Company Consumers Consumers Consumers Consumers Consumers Consumers Consumers Consumers Consumers Consumers Consumers Consumers Consumers Consumers Consumers
5. 3. Conversations cannot be controlled. They can be moderated and commented. It‘s like that. Not in our opinion.
