Media, Digital Innovation & Change Management (Sciences Po Paris, 2013 - 2014)

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Course overview : Media, Digital Innovation & Change Management (Sciences Po Paris)
2013 - 2014

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Media, Digital Innovation & Change Management (Sciences Po Paris, 2013 - 2014)

  1. 1. Media, digital innovation & change management – Alexandre Michelin & Emmanuel Fraysse Media, digital innovation & change management Alexandre Michelin (General Manager EMEA, Application Media Publishing, MSN/Microsoft) Emmanuel Fraysse (CEO, Digilian) 2013- 2014
  2. 2. Media, digital innovation & change management – Alexandre Michelin & Emmanuel Fraysse Alexandre Michelin : media top executive • Executive with 20+ years in entertainment Industry, from audiovisual and television industries to the Internet (Paris Première, Canal +, Canal Satellite, France 5, …) • International Interactive Emmy Award winner in 2006 for the best interactive show • Since 2006 President of the Diversity commission of the CNC (National Center of Cinema) • Skills : Content Programming, Development, Change Management • Current job position : General Manager EMEA, Application Media Publishing, MSN/Microsoft : www.msn.fr, www.msn.de, www.msn.co.uk, … • Lecturer : Sciences Po, Université Paris Sorbonne, … Get connected ! – http://www.facebook.com/alexandre.michelin123 – https://twitter.com/alexanmic – http://pinterest.com/alexmichelin/ – fr.linkedin.com/in/alexandremichelin – alexmich@microsoft.com
  3. 3. Media, digital innovation & change management – Alexandre Michelin & Emmanuel Fraysse Emmanuel Fraysse : entrepreneur & author • Professional digital native with 15+ years in the digital industry (start-ups, MSN, …) • Skills : Techno-Marketing, Business Development, Change Management • Current job position : CEO, Digilian • Sites : www.businessisdigital.com www.emmanuelfraysse.com www.walkabout-paris.com (event in October) • Author : – Business is Digital. NOW ! (2013)  MENA & APAC versions in Sept. – Facebook, Twitter et le web social : les nouvelles opportunités de business (2010, 2nd edition) – Promouvoir votre site web (2001) • Lecturer : Sciences Po, Université Paris X Nanterre Get connected ! – https://twitter.com/manufraysse – http://fr.slideshare.net/emmanuelfraysse/ – http://fr.linkedin.com/pub/emmanuel-fraysse/ – efraysse@gmail.com
  4. 4. Media, digital innovation & change management – Alexandre Michelin & Emmanuel Fraysse The course, in a nutshell Assessment criteria : • Individual work (50%) : book review, involvement, contribution and ideas sharing • Collaborative work (50%) : media review & strategic recommendation commissioned by a media partner Course workload : Every student will have to work on 3 topics: • Individual work: book review (10 min presentation + 10 min debate) • Media review (2 student group, 10 min presentation + 20 min debate) • Strategic recommendation commissioned by a media partner with a board of professionals (5 student group, 15 min presentation + 10 min debate)  Joint the course FB group : Digital Innovation & change management http://www.facebook.com/groups/147660378706739/
  5. 5. Media, digital innovation & change management – Alexandre Michelin & Emmanuel Fraysse Now, it’s your turn What about you ?

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