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How do French Compagnies digitize their business by hacking it (SXSW 2014)


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How do French Compagnies digitize their business by hacking it ? FrenchTech in Austin (SXSW 2014)

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How do French Compagnies digitize their business by hacking it (SXSW 2014)

  1. 1. Emmanuel Fraysse – How do French firms digitize their business by hacking it ? Emmanuel Fraysse Digital Business Consultant
  2. 2. Emmanuel Fraysse – Made in France « Invented here »
  3. 3. Emmanuel Fraysse –
  4. 4. Emmanuel Fraysse – What is the French Tech Touch (except complaining) ? engineers design creativity lifestyle “Don’t ask permission, expect forgiveness” (Microsoft France) resourcefulness disobey
  5. 5. Emmanuel Fraysse – To digitize : change management and… Ludens 2 different cultures in every country… and among firms Fabers Ludens FABER LUDENS Posture Wise man, very methodical Learner, intuitive Work Effort, dedication, virtue, sacrifice, perfectionism Game, fun, experimentation, risk taking Time Future oriented, planning dedicated “Present” oriented Pictures Father, engineer, pioneer, hero, chief, referee Leader, child, mercenary Keywords Apply, enforce, structure Create, transform, personalize Dominant imaginary Rationalization, control, power, efficiency, productivity, profitability, excellence Networking, connection, socialization, debate, collaboration, involvement
  6. 6. Emmanuel Fraysse – Digital events & safaris
  7. 7. Emmanuel Fraysse – Fluid ecosystem Auchan (retailer) + Quirky BNP Paribas (bank) + Ulule Partnerships between big brands and start ups
  8. 8. Emmanuel Fraysse – Investing in start ups • SNCF (France's national state-owned railway company) & BlaBlaCar (carsharing) • Media for equity (Media Group + digital photo services) + +
  9. 9. Emmanuel Fraysse – Incubating start ups
  10. 10. Emmanuel Fraysse – Internalizing digital culture • Chief Digital Officer : Patrick Hoffstetter • Digital Factory (Digital team) • Renault Academy (In-house Training) • Innovation lab (Silicon Valley) • Creative People Lab (FabLab) • Renault R-link (Embedded tech)
  11. 11. Emmanuel Fraysse – New #FrenchTech change agents Focus on… (hackers innovation)
  12. 12. Emmanuel Fraysse – Towards the biggest startup incubator in the world 30,000m² in Paris1000 start ups Xavier Niel, French serial entrepreneur
  13. 13. Emmanuel Fraysse – The #FrenchTech in action French people are slow getting off the ground… … BUT, in a second step, they are fast at adopting digital habits Why ? Because France is not a country of evolution… It’s a country of Revolution. ;o) France is digital #now
  14. 14. Emmanuel Fraysse – Business is Digital #Now
  15. 15. Emmanuel Fraysse – – Site : – Slideshare : – Twitter : @manufraysse – – Tel : +33 (0)6 62 04 09 27 Merci #GetConnected Emmanuel Fraysse