SlideShare a Scribd company logo
Our products enable people to
watch, talk to, play with and
feed pets remotely
while keeping their pets
safe and healthy
CONNECTING
PETS TO THE
INTERNET
Mission
PETS ARE
NEW BABIES,
TRUE FAMILY
MEMBERS
People worry leaving
pets home alone and
want to be connected
all the time
Reason
Let you see, talk to, play
with and feed your
pets remotely
Best selling pet cameras
Best selling pet cameras
Pet industry growth
US households that own a pet
Actual sales / US market
In 2016, $66.75 billion was spent on our pets in the U.S.
New category
Connected
Pet
Petcube Care
Keep your pets and home safe with
a cloud video recording service
Giving your pet a voice
As the biggest pet camera, we’re in position to have the most data for
ML HW+AI creates network effect.
e.g. “Behavioral diagnostics”. Your cat shows unusual behavior in the
last two days. Make sure everything is fine and check with
a vet if needed.
PETCUBE 1m ago
Slide for more
😺🚨 Your cat’s having fun w/ laser
2h 30m ago
Slide for more
Jane 🚶‍♀️ took Rocky for a walk 🐕
PETCUBE 2h 30m ago
Slide for more
PETCUBE
Giving your pet a voice
Here’s your day summary:
Rocky 🐕 was active for 5h and 54
minutes. That’s 90% of his goal today,
take him for a walk! 🚶
Barked 🔔 15 times, right after you
left. You may consult with a 👩‍⚕️ about
separation anxiety.
He ate 🍖 2 times & caught 4 treats.
🌚 Slept for 4h and 20m that’s 1h
more than yesterday.
Pet emotions detection
Pets use their body language to
communicate their emotions in
predictable ways. Posture recognition
algorithms watch key areas such as
the tail, ears, and mouth. This
technology helps us understand what
the pet is feeling and become better
pet parents.
Petcube Care: Pet Selfie
Petcube uses AI to detect when the pet is approaching and sends a selfie to
the owners phone.
PETCUBE 1m ago
Slide for more
😺 Huston has sent you a selfie!
Challenges we have
Computing
bottleneck
Porting and
optimization
System cost
Comp bottleneck
Smaller
Low redundancy
Fast training
Accuracy
Large netowrks
EDGE device network
Porting and optimization
— Optimized for accuracy, not embedded devices.
— Maintain the same accuracy/time on different platforms.
System cost
$ 200 Retail price
25% BOM
$ 50 that includes
Mechanical parts
Electronics parts
Assembly fee
Average unit economics :
Benefits of Edge computing
Low latencyPrivacy
Cost
Alex Neskin
Co-founder & CTO
alex@petcube.com
Thanks!

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"Using Computer Vision and Machine Learning to Understand Pet Behavior," a Presentation from PetCube

  • 1.
  • 2. Our products enable people to watch, talk to, play with and feed pets remotely while keeping their pets safe and healthy CONNECTING PETS TO THE INTERNET Mission
  • 3. PETS ARE NEW BABIES, TRUE FAMILY MEMBERS People worry leaving pets home alone and want to be connected all the time Reason
  • 4. Let you see, talk to, play with and feed your pets remotely Best selling pet cameras
  • 7. US households that own a pet
  • 8. Actual sales / US market In 2016, $66.75 billion was spent on our pets in the U.S.
  • 10. Petcube Care Keep your pets and home safe with a cloud video recording service
  • 11. Giving your pet a voice As the biggest pet camera, we’re in position to have the most data for ML HW+AI creates network effect. e.g. “Behavioral diagnostics”. Your cat shows unusual behavior in the last two days. Make sure everything is fine and check with a vet if needed. PETCUBE 1m ago Slide for more 😺🚨 Your cat’s having fun w/ laser
  • 12. 2h 30m ago Slide for more Jane 🚶‍♀️ took Rocky for a walk 🐕 PETCUBE 2h 30m ago Slide for more PETCUBE Giving your pet a voice Here’s your day summary: Rocky 🐕 was active for 5h and 54 minutes. That’s 90% of his goal today, take him for a walk! 🚶 Barked 🔔 15 times, right after you left. You may consult with a 👩‍⚕️ about separation anxiety. He ate 🍖 2 times & caught 4 treats. 🌚 Slept for 4h and 20m that’s 1h more than yesterday.
  • 13. Pet emotions detection Pets use their body language to communicate their emotions in predictable ways. Posture recognition algorithms watch key areas such as the tail, ears, and mouth. This technology helps us understand what the pet is feeling and become better pet parents.
  • 14. Petcube Care: Pet Selfie Petcube uses AI to detect when the pet is approaching and sends a selfie to the owners phone. PETCUBE 1m ago Slide for more 😺 Huston has sent you a selfie!
  • 15. Challenges we have Computing bottleneck Porting and optimization System cost
  • 16. Comp bottleneck Smaller Low redundancy Fast training Accuracy Large netowrks EDGE device network
  • 17. Porting and optimization — Optimized for accuracy, not embedded devices. — Maintain the same accuracy/time on different platforms.
  • 18. System cost $ 200 Retail price 25% BOM $ 50 that includes Mechanical parts Electronics parts Assembly fee Average unit economics :
  • 19. Benefits of Edge computing Low latencyPrivacy Cost
  • 20. Alex Neskin Co-founder & CTO alex@petcube.com Thanks!