When building a Shopify store, you’ll have to do more than simply wait for your customers to come through. Whether you are an existing brand or are just starting out in the eCommerce game, building a powerful strategy is essential for increasing sales on Shopify. We at Huptech Web can help you achieve the best ROI for your online store as we have a huge team from web developers to marketing professionals. Reach us out through calling us @ +1 (954) 3996 806 or visit our website - https://www.huptechweb.com
Stack Up These Excellent Tactics To Improve Your Shopify Sales.pptx
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2. Build Organic Traffic with Great SEO:
If you want free traffic, search engine optimization(SEO) is your solution. You just
need to make your store SEO-friendly in the first place to reap the benefits.
Shopify has great built-in settings to create SEO-friendly pages, such as
updatable meta fields, sitemaps, 301 redirects, canonical URLs and automatically
generated sitemaps.
It ensures your homepage, product pages, collections pages, and more are found
on the biggest search engines. Additionally, there are powerful Shopify apps that
can take care of issues as they arise and make suggestions for updating. Also,
you should create a blog and target the most relevant educational keywords in
your field. If you’ve stuck somewhere with SEO or not getting desired results, you
must look for a Professional SEO Services Company.
3. Target your Ideal Customers with Paid Advertising:
The other way to gather that all-important store traffic is by setting up paid
advertising campaigns that are capable of targeting the right people. No matter
how hard you try, Google ads always take the top spot in search results. Paid
search ads and Google Shopping ads can help you get there as well.
If you want to show up for a particular search keyword, bid on it and pay for the
clicks you get. Paid social ads on Facebook and Instagram are more successful
for some brands than search ads. Instead of targeting keywords, you target
specific audiences. You can hire a reputed Pay Per Click Management Agency
to get the best ROI.
4. Create Dedicated, High-Converting Landing Pages:
You now have a ton of curious shoppers milling around your store thanks to SEO,
email marketing, push notifications, and paid ads. Let them all figure it out from
your home page, and that's fine. You'll likely get a lot of purchases that way.
In addition, since you already have several unique sources of traffic, you can
create landing pages to convert those visitors. Paid traffic is a great example for
that. You know the exact audience that clicks on your link.
Offer Free Shipping:
The phrase free shipping is powerful. It's a psychological unblocker to the sales
pitch. If you choose to offer free shipping, you might be better off taking a hit on
your profit margins. Having free shipping will benefit you immensely, so you might
be better off absorbing the costs.
The effect is especially strong if you offer conditional free shipping, in which
customers need to spend a certain amount in order to unlock free shipping. This
is a powerful strategy for increasing average order values.
5. Build Better Product Pages With Visuals:
It’s obvious that you want to highlight what’s so great about your products in your
Shopify store, as they’re your most important thing. You can create an
atmosphere for your product to shine by taking incredible photos from various
angles, showing the smallest details. You can also set the model against a solid
background or on a model in the forest.
The video can also serve as a powerful visual tool for demonstrating your
product. To accompany your visual explainers, you should write an evocative and
detailed product description. Make sure to include vital product specs as well as
a compelling story. Great storytelling is at the heart of commerce. To implement
that all on your store, it is recommended to Hire Shopify Developer.
6. Optimize the Shopping Experience for Speed & Mobile:
It has been proven that a one-second delay in loading your store pages can
result in a 7% loss in conversions. Over half of online shoppers expect web
pages to load within two seconds or less, while mobile users expect them to load
within four seconds or less.
However, speed is only one aspect of the experience. Given that a large number
of people nowadays shop on their mobile devices (and Google specifically
examines your store's mobile version), you can no longer ignore your mobile
experience. Mobile landing pages are essential for the best eCommerce stores,
as they boost sales and conversions.
To understand where you stand with regard to speed and mobile responsiveness,
just plug your URL into Google’s PageSpeed Insights or GTmetrix or you can go
through this blog.
Check Out Our Shopify Speed Optimization Service !!