weather analysis

1. The Weather
http://www.bbc.co.uk/schoolreport/25430932

2. Watch the following local weather broadcast. Think about:
What makes it engaging?
- Audience is able to become interactive in sending photos. ( We Media)
- Hand Gestures and change of tone in voice.
At what speed do they convey the message?
-Slowly and Clearly so the audience is given time to understand and process the information.
-Slows down at times to emphasize the important parts.
How do they emphasise their point - verbally and physically?
- Both physically through her hand gestures illustrating to the audience what is going on and verbally through her tone of voice.
What do you not like about the individuals?
-In parts, she spoke quite fast so it was hard for the audience to keep up with what she was saying.
-Her bright clothing directs the audiences attention away from the map and onto her.
What do you like about the individuals?
- When she used hand gestures to illustrate what was going on.

3. Weather Report - Genre
 The audience is able to clearly identify that this is a weather programme due to the graphics around her, illustrating a
map.
 The BBC logo is placed in the top left hand corner.
 Layman's terms are used so that the programme is presented in a way that everybody will understand as the show
targets a wide audience demographic.
 Her clothing is quite bright which may potentially direct the audiences attention away from the green screen and onto
her. The colour does not also fit in with the BBC’s house theme.
 Hand gestures are used to engage the audience.
 Graphics to add clarity and reinforce the main points.
 Ident, name caption,logo,in association with met office. This suggests that the programme is believable as it is based on
scientific facts.
 Always lead with a story ‘ dull and drab…’
 Chronological order, moves forward in time.
 Use of graphics-pictorial representation to add interest.
 Formal code of dress.
 Green screen/blue screen on which to overlay graphics.
 Studio setting.
 Representation- multicultural presenters e.g. Nick Owen, white, male and Shefali Oza , Asian women

4. The Rule of Thirds technique is used as the anchor stands in the
far left hand corner. This allows the audience to see what she is
introducing without being in the way of the screen.
There is a permanent logo in
the top left hand corner to
maintain a brand identity.
Her body language is professional as she is
always facing the audience, making sure they
are engaging with what she is saying.
Day time and representation
The main anchor uses non verbal communication. She uses immediate
eye contact as if she is talking to the audience directly. This allows the
audience to feel included and develop a sense of belonging.
Wide audience representation-
visual image of supported places
in West Midlands.
Hand gestures: make it easier to identify which
place she’s currently talking about.

5. The main anchor exaggerates the quality of
the image to maintain the audiences
attention. She uses the phrases ‘“big, bold
and bright”.
Permanent bug in the top left hand corner. Hand gestures are used outside of the
actual weather green/blue screen.
A visual
image of
the pictures
sent in are
represented
behind the
reporter in
the studio.
We-media: bubbles are included with
the names of audience members that
have sent pictures into the programme
(range of genders, ages and places in
West Midlands)

6. Weather Report - Language
 PTC- addresses the audience directly, use of personal pronouns.
 The anchor is placed in a midshot position, she is the centre of attention,
all audience focus is directed onto the presenter.
 The main anchor exaggerates the quality of the image to maintain the
audiences attention.
 The colours used mirror the house theme.
 General Views , quirky angles are used of the local area to engage the
target audience and encourage them to participate.
 Use of speech bubbles to reflect we media.
 Live show not pre-recorded.
 Non verbal communication- direct mode of address towards the audience.
 Layman’s terminology- understandable terms.
 Semantic field: words to do with the bigger picture of the weather such as
wind direction.

7. Weather Report – Mode of Address
 There is a short conversation between the anchor and weather reporter: “I
know you like the cooler conditions” this represents a nice and welcoming
tone, encouraging people to watch.
 Alliteration is used, for example “big, bold and bright”
 There is a relaxed, conversational tone “quick flick through”
 Personal pronouns, the anchor uses words such as “you” and “we” a lot
(PTC)
 Some words are said louder, this makes it easier for the audience to hear
what to look forward to without focusing too much on the scientific
terminology.
 Well rehearsed connectives are used to show that the anchor knows what
she is taking about and she is prepared.
 Phrases such as “Spits and spots” demonstrate the use of layman's
terminology.
 We-media is used.