Planogramming
Using
Neuromarketing
What is
Neuromarketing?
• Neuromarketing is a new
method of marketing that uses
the knowledge of
neuroscience to understand &
influence customer behavior
How to use Neuromarketing for
Planogramming?
• Getting to know the customer’s brain responses
to the different marketing helps you to design
planograms effectively
Top Rules for
Planogramming
from
Neuromarketing
• Recent researches have
helped the merchandisers
with certain rules to take care
while creating planograms
using Neuromarketing
knowledge.
Catchy color
Line of sight
Scarcity creation
Eye scanning pattern
Product grouping
• Apply neuromarketing to create your
best performing planogram designs &
improve sales
• Integrating the data points from the non-
conscious data from neuroscience &
conscious data from surveys help
businesses to excel.
TRY NEXGEN POG FOR
PLANOGRAMMING
www.nexgenus.com sales@nexgenus.com

Planograming Using Neuromarketing