Elemental Jurassic Park 3 case study for Universal Pictures via .nmm. How we used public relations, online PR and community management to promote the launch of th UK DVD

1. Jurassic Park 3 case study Online PR and digital comms

2. About

3. Working with .nmm We provided media relations, online PR and public relations services for digital agency New Media Maze across advertising, marketing and PR media This also included online PR activity for B2C campaigns

4. Brief

5. Jurassic Park 3 DVD We worked with .nmm on the UK release of the Jurassic Park 3 DVD launch The goal was to reach kids and families for the successful blockbuster Through an integrated approach for B2B and B2C media

6. Approach

7. Supporting activity Our activity supported an email push, viral marketing and online advertising with media relations, promotions and online PR to reach various audiences, including bloggers, editors, fans and website owners

8. Seamless relations Our activity integrated seamless digital and traditional media relations into .nmm’s online advertising and marketing activity building upon a Journalist database for consumer and trade media

9. Building relationships We sent media pack CDs to journalists following up with exclusives and content not available elsewhere in addition to review copies of the DVD; Building stronger relationships with reviewers

10. Viral marketing We used the dinosaur context of the film as an additional hook to reach both children and families using viral marketing created including a game Specifically created for the promotion of the DVD

11. Fan base comms We located relevant chatter within online environments such as blogs, chat rooms, communities and forums that had an interest in dinosaurs and the Jurassic Park film franchise

12. Impact

13. Creating legacy Activity resulted in a successful DVD launch for the UK with substantial interaction with the campaign that went viral extending reach with audiences which could also be tapped into for similar campaigns

14. Learn with us Film studios notoriously create and kill campaigns when the strength in building and maintaining relationships can be more powerful for them Learn how we can create a legacy for your brand

15. Elemental profile

16. Background: Founded in London, England in 2001, Elemental is an independently owned communications consultancy Brand adidas, Bahamas Tourist Board, InfoSpace, Intel, NESTA, New Line Cinema, MGM MIRAGE, experience: Reebok , Russell Athletic, Topman, Ubisoft, Universal and more Core services: Content strategy , digital marketing, media relations, PR, online reputation management and social media Client sectors: Charity, entertainment, fashion, FMCG, media, music, niche businesses, retail, start-ups and technology (across B2B and B2C audiences) Mission : To create positive seamless relationships between brands and consumers through ethical integrated comms. Continually share our experiences through thought leadership articles, our blog and/or media outlets. To be transparent in what we do and the production work that we deliver challenging the industry and the environments we work within Markets: Europe: Estonia, France, Germany, Italy, Netherlands, Northern Ireland, Poland, Spain and United Kingdom Worldwide: Australia, Canada and United States of America (USA) Published media: Magazines: Including .net, Admap, brandrepublic, B2B Marketing, BBC, Computer Arts, Catalogue & e-business, CorpComms, Digital Arts, Direct Commerce, Internet Works, Mad.co.uk, Making Money, Marketing Week, Media Week, Music Ally, New Media Age (NMA), PR Week, Sports Insight, The Venturer, TechRadar, Third Sector and Web Designer Books: Quoted in Brilliant Online Marketing, Online Marketing for Business and The Bloggers Handbook Radio: BBC Radio Three minute profile elemental

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18. Getting in touch