El Club de comerciantes online media kit

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US LATINO BUSINESS BASICS
The total revenue generated by Latino-owned businesses in 2002 was $222 billion

There are 29,168 Latino-owned business with receipts of $1 million or more.

Latinos have an estimated buying power of $850 billion

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El Club de comerciantes online media kit

  1. 1. <ul><li>The total revenue generated by Latino-owned businesses in 2002 was $222 billion </li></ul><ul><li>There are 29,168 Latino-owned business with receipts of $1 million or more. </li></ul><ul><li>Latinos have an estimated buying power of $850 billion </li></ul>U.S. Latino Business Basics
  2. 2. <ul><li>Latinos owned approximately 1.6 million U.S. businesses in 2002 </li></ul><ul><li>This amount of Latino-owned businesses is up 19% from 1997 </li></ul><ul><li>Latinos in the United States are opening businesses at a rate that is three times as fast as the national average (31% versus 10% between 1997 and 2002) </li></ul>How large is the b2b Latino market?
  3. 3. <ul><li>Mexicans represent the largest number of immigrant business owners with 255,300 Mexican business owners. </li></ul><ul><li>Mexican immigrants are the only group representing more than 10 percent of the total immigrant share of business owners. </li></ul><ul><li>Cuba, El Salvador, Colombia, Dominican Republic and Guatemala are also among top 20 immigrant groups with the largest number of business owners </li></ul>Latino Immigrant Owned Business Contribution To Our Economy
  4. 4. <ul><li> Number per Percent of Number per </li></ul><ul><li> Month U.S. total Percent 100,000 </li></ul><ul><li>U.S. total 484,864 100.00 0.28 284 </li></ul><ul><li>U.S.-born total 403,763 83.27 0.27 273 </li></ul><ul><li>Immigrant total 81,100 16.73 0.35 349 </li></ul><ul><li>Mexico 23,094 4.76 0.34 340 </li></ul><ul><li>El Salvador 3,178 0.66 0.47 472 </li></ul><ul><li>Cuba 3,098 0.64 0.42 425 </li></ul><ul><li>Dominican Rep. 2,417 0.50 0.47 467 </li></ul><ul><li>Guatemala 1,758 0.36 0.52 518 </li></ul>New Latino Businesses Are Opened Every Month
  5. 5. Challenges of Engaging With Latino Businesses <ul><li>Although Latinos have a $850 billion buying power, half of their disposable income is spent at independent Latino businesses </li></ul><ul><li>Latino businesses only buy through familiar relations and trusted sources </li></ul><ul><li>Latino small businesses are not open networkers and do not attend networking events </li></ul><ul><li>Latino businesses generally lack technical education and are not technologically savvy </li></ul>
  6. 6. What are the opportunities to engage with Latino businesses? <ul><li>You can become a trusted provider for Latino businesses. How long do you want to wait? </li></ul><ul><li>There is the opportunity to become connected with Latino businesses and become a Latino friendly business </li></ul><ul><li>El Club de Comerciantes provides businesses the capacity to tap into the vast and still expanding Latino market </li></ul>
  7. 7. Why join El Club de Comerciantes online? <ul><li>The total revenue generated by Latino-owned businesses in 2002 was $222 billion </li></ul><ul><li>There are 29,168 Latino-owned business with receipts of $1 million or more. </li></ul><ul><li>35,000 new business are open by Latinos </li></ul><ul><li>every month </li></ul><ul><li>36% of Latino-owned business are in Retail and wholesale trade </li></ul>
  8. 8. About Us El Club de Comerciantes is a privately owned organization that connects independent retailers, startups, business professionals and suppliers in the U.S. and Latin America. Our mission is to become the leading bilingual information source for independent retailers, entrepreneurs, and their trading partners in the USA and the Americas.
  9. 9. Promotion Club de Comerciantes   Familia y amigos de El Club de Comerciantes   We promote our business portal among entrepreneurs through our presentations, TV and radio spots, blogs, press releases, interviews, our 25 online groups at Linked In, Facebook and YouTube, as well as through our participation in over 50 international exhibitions and trade missions.
  10. 10. El Club de Comerciantes Online <ul><li>The Best spanish Business portal featuring: </li></ul><ul><ul><li>Daily business updates plus over 500 educational videos & articles </li></ul></ul><ul><ul><li>Business directory, Chat, Forums, blogs, Discussions and social media. </li></ul></ul><ul><ul><li>Free Email accounts for users </li></ul></ul><ul><ul><li>Plus Social media presence with 30 online groups like Facebook, Twitter, Yahoo, Google, MySpace, AOL and YouTube </li></ul></ul>
  11. 12. Online Advertising Program <ul><li>Basic advertising campaign $299.99 for six months Benefits: A complete Online advertising campaign that includes your information at our business portal, online groups and the web. </li></ul><ul><li>Your company can add and update daily information in formats such as pictures, text, video in your own microsite and at our business classified sections. </li></ul><ul><li>The results: Your company will be showcased at 30 sites including our commercial portal, business blogs, online groups at Facebook, Ning, Myspace , twitter, and the top online business directories. </li></ul>
  12. 13. <ul><li>Your company can add and update daily </li></ul><ul><li>information in formats such as pictures, </li></ul><ul><li>text, video in your own microsite and at </li></ul><ul><li>our business classified sections. </li></ul><ul><li>The results: Your company will be </li></ul><ul><li>showcased at 30 sites </li></ul>
  13. 14. <ul><li>Platinum Advertising campaign $699.99 for six months </li></ul><ul><li>Benefits: A complete Online advertising campaign that includes your information at our business portal, online groups and the web. </li></ul><ul><li>Your company can add and update daily information in formats such as pictures, text, video in your own microsite and at our business classified sections. </li></ul><ul><li>The results: Your company will be showcased at our business portal plus </li></ul><ul><li>50 sites including business blogs, online groups at Facebook, Ning, Myspace , twitter, and the top online business directories. </li></ul><ul><li>Plus top benefits at no charge </li></ul><ul><li>The power of video - We will post your video at 20 video portals, websites, professional blogs, business portals and online groups. - If you do not have a video we will convert your Powerpoint into video. - Our team will translate up to 3 pages of information from your website and post it at our site </li></ul><ul><li>- We will create one article for your company </li></ul>
  14. 15. <ul><li>Your company can add and update daily </li></ul><ul><li>information in formats such as pictures, </li></ul><ul><li>text, video in your own microsite and at </li></ul><ul><li>our business classified sections. </li></ul><ul><li>The results: Your company will be </li></ul><ul><li>showcased at 50 sites </li></ul><ul><li>– We will create one article for your company </li></ul><ul><li>Plus top benefits at no charge </li></ul><ul><li>The power of video - We will post your video at 20 video portals, </li></ul><ul><li>websites, professional blogs, business portals </li></ul><ul><li>and online groups. - If you do not have a video we will </li></ul><ul><li>convert your Powerpoint into video. - Our team will translate up to 3 pages of information from your website and </li></ul><ul><li>post it at our site </li></ul>
  15. 16. Customized Online Advertising Campaigns . - Additional services: Customized Online Advertising Campaigns and implementation from Video and Multimedia; to production of webinars and online training, copywriting, graphic design, web production, web translation, Search Engine Optimization as well as Bloging and social media campaigns.

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