El Club De Comerciantes overview


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El Club De Comerciantes overview

  1. 1. <ul><li>The total revenue generated by Latino-owned businesses in 2002 was $222 billion </li></ul><ul><li>There are 29,168 Latino-owned business with receipts of $1 million or more. </li></ul><ul><li>Latinos have an estimated buying power of $850 billion </li></ul>US Latino business basics
  2. 2. <ul><li>Latinos owned approximately 1.6 million U.S. businesses in 2002 </li></ul><ul><li>This amount of Latino-owned businesses is up 19% from 1997 </li></ul><ul><li>Latinos in the United States are opening businesses at a rate that is three times as fast as the national average (31% versus 10% between 1997 and 2002) </li></ul>How large is the b2b Latino market?
  3. 3. <ul><li>Mexicans represent the largest number of immigrant business owners with 255,300 Mexican business owners. </li></ul><ul><li>Mexican immigrants are the only group representing more than 10 percent of the total immigrant share of business owners. </li></ul><ul><li>Cuba, El Salvador, Colombia, Dominican Republic and Guatemala are also among top 20 immigrant groups with the largest number of business owners </li></ul>Latino immigrant owned business contribution to our economy
  4. 4. <ul><li> Number per Percent of Number per </li></ul><ul><li> Month U.S. total Percent 100,000 </li></ul><ul><li>U.S. total 484,864 100.00 0.28 284 </li></ul><ul><li>U.S.-born total 403,763 83.27 0.27 273 </li></ul><ul><li>Immigrant total 81,100 16.73 0.35 349 </li></ul><ul><li>Mexico 23,094 4.76 0.34 340 </li></ul><ul><li>El Salvador 3,178 0.66 0.47 472 </li></ul><ul><li>Cuba 3,098 0.64 0.42 425 </li></ul><ul><li>Dominican Rep. 2,417 0.50 0.47 467 </li></ul><ul><li>Guatemala 1,758 0.36 0.52 518 </li></ul>New Latino businesses opened every month
  5. 5. Challenges of engaging with Latino businesses <ul><li>Although Latinos have a $850 billion buying power, half of their disposable income is spent at independent Latino businesses </li></ul><ul><li>Latino businesses only buy through familiar relations and trusted sources </li></ul><ul><li>Latino small businesses are not open networkers and do not attend networking events </li></ul><ul><li>Latino businesses generally lack technical education and are not technologically savvy </li></ul>
  6. 6. What are the opportunities to engage with Latino businesses <ul><li>You can become a trusted provider for Latino businesses. How long do you want to wait? </li></ul><ul><li>There is the opportunity to become connected with Latino businesses and become a Latino friendly business </li></ul><ul><li>El Club de Comerciantes provides businesses the capacity to tap into the vast and still expanding Latino market </li></ul>
  7. 7. Why join El Club de Comerciantes online? <ul><li>The total revenue generated by Latino-owned businesses in 2002 was $222 billion </li></ul><ul><li>There are 29,168 Latino-owned business with receipts of $1 million or more. </li></ul><ul><li>35,000 New business are open by Latinos </li></ul><ul><li>every month </li></ul>
  8. 8. About us El Club de Comerciantes is a privately owned organization that connects independent retailers and wholesalers, as well as startups and business professionals in US and the Americas. Our mission is to become the leading bilingual information source for independent retailers, entrepreneurs, and their trading partners in the USA and the Americas.
  9. 9. Milestones Club de Comerciantes   Familia y amigos de El Club de Comerciantes   We have touched the lives of 50,000 entrepreneurs through our presentations, TV and radio spots, blogs, press releases, interviews, our 25 online groups at Linked In, Facebook and YouTube, as well as through our participation in over 50 international exhibitions and trade missions.
  10. 10. Our Partners <ul><li>In US: </li></ul><ul><ul><ul><li>PR Newswire </li></ul></ul></ul><ul><ul><ul><li>National Association of Grocery stores </li></ul></ul></ul><ul><ul><ul><li>Latino Farmers and Ranchers Association </li></ul></ul></ul><ul><ul><ul><li>Federal Hasson and Associates </li></ul></ul></ul><ul><li>In Spain: Ynergia </li></ul><ul><li>In the Arabic Emirates: </li></ul><ul><li>Newzmakers TV </li></ul><ul><li>In Mexico: </li></ul><ul><li>Gusther </li></ul><ul><li>Baspac </li></ul>
  11. 11. Events <ul><li>Participation in over 50 international tradeshows </li></ul><ul><li>Signature educational and networking events </li></ul><ul><li>Sample of events: </li></ul><ul><li>Aflac Educational Breakfast </li></ul><ul><li>Hispanic marketing and social media workshops </li></ul><ul><li>Multicultural Community Bridge Building </li></ul><ul><li>US-Mexico 2020 Power Mixer </li></ul><ul><li>Legislative forums </li></ul><ul><li>Hispanic Media Excellence Awards and Tradeshows </li></ul>
  12. 12. El Club de Comerciantes Online Social media initiative with 30 online groups or presence at LinkedIn,Facebook, Twitter, Yahoo, Goggle, MySpace, AOL and YouTube 1500 online members among all social media sites Email marketing campaign Search Engine Optimization
  13. 13. El Club de Comerciantes Online <ul><li>Business portal featuring </li></ul><ul><li>Over 400 educational videos & articles </li></ul><ul><li>Business directory </li></ul><ul><li>Chat, Forums and discussions </li></ul><ul><li>Private and public groups </li></ul><ul><li>Free Email accounts for users </li></ul>
  14. 14. Partnership program Cross marketing partners Media and Educational partners Strategic partners (barter available) Referral and Resellers program Investors and investment brokers