Ideas on how to find a movie to watch
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Concepts on how User driven content and search can help people find movies on Comoyo.no / streaming service.
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Ideas on how to find a movie to watch
- 1. OSLO STOCKHOLM LONDON BOSTON Ideas on: How to find a movie to watch on Comoyo
- 2. Me UX + frontend Search User driven content Playing with technology Create / design physical stuff
- 4. Today UX + frontend Search User driven content Playing with technology Journalism & CMS
- 5. Keep up the good work! • Playing a movie in no time • Helpful & Positive • No bullshit, no bullshitting • Design
Editor's Notes
- HeyToday: Talk alittleaboutfinding a movie to watch
- Espen KlemSo,who am I and what am I good at?
- Small searchconsultancycompanyUX people like meA lot ofdevelopersSupportTogetherwecreatesearchsolutions, and wework hard onmakingthemusefull.
- Stuffrelating to search and user driven content
- FunctionalCustomer support.Admittingwrong.Not giving up oncustomers.Fewsteps to start watching a movie. Registering/login/paying is a part ofthatprocess, and not wrongfullyset up as a call to action type ofbutton.Nice design
- Whydid I want to talk to you: Irritatedonthesearchyou have now. Suggested smallajustments to improve it up to parFiguredoutthiswas not what I reallywanted from Comoyo Madethispresentation.Disclaimer: Haven’tseenany logs, click-streamanalysis, user tests or personas, so theseare just my ideas from what I see from theoutside
- Concepts & groupingEntrancesChannelsThe Super UserExplorethecontent
- The rest AKA The wall:Before: 1 TV-channel to watch.Now: Total freedomToo muchfreedom?
- The rest AKA The wall:Before: 1 TV-channel to watch.Now: Total freedomToo muchfreedom?
- How to gettheusers to exploreyourcontent?
- Back to the massive wallofcontent and choices
- Everything has beennewonce. «On movietheaters» is somethingpeoplecanrelate to.
- Mixwith genres, people, etc, and yougetsmallchunksofRelevant and Relatablecontent.
- What do youknowaboutyouruserswhentheyenter? Nothing.And thenyouneed to giveeverybodythe same treatment to try to findcontent for them.
- Good, buthow do yougetthere?You’vegot a successwhenthehomepage is not the most importantany more.
- Same problem withComoyo Filter. Alsoyouneedchannels to getpeople to different entrances: Easier to talk to peoplethancontent.
- Same problem withComoyo Filter.A lot ofinterestingcontent, but all in oneblob.
- Before: 1channel in NorwayToday: Too muchfreedomBring channels in all varietysback.
- But still: World domination is heavylifting.Empowertheusers and createthe Super User
- An empowereduser is onlyempowered at Comoyo. This is strongstuff.
- 1-9-90 principle:Suggestionengines
- How to?Givetheusers super powerPutthe Super Useron display
- Deadends: People are not verygood at backing up.Show theuser a path forward
- Today, to be a littlerude:Twopage typesFront pageLists A littlecrammed & No landing pages, littlespace to exploreon + romingaround
- I’llsuggestyoucreatetree different mainpage types:Front pageListsItems
- Deadends: People are not verygood at backing up
- An item/moviecan be a dead end Buttherearealwaysusersthat has similarbeaviorpatterns.
- Item: Expandsearchonknowledge from otherusers.
- Alsoexpandsearchonknowledge from user’ssearch / path to movie and movie-infoActors & directors (yougotthis, butI’m not sure it worksverywell) Nowyou have more roomBest matching genres for thatmovieKeepthesearchwiththemovie item
- A bit intimidating:“What icecream do you like?” versus “Do you like pistachio, vanilla, blueberry or chockolate chips, strawberry?”
- How to translate this to search?AutosuggestNavigators, facets, filters…. don’tworkverywell, butI’llarguethatAutosuggestworks.: Imediaterespose
- So,whathappenswhenyou type intothesearchbox?
- Autosuggestworks,usethat as a pattern?
- Genres & tags has a scentofinformation.Lets theuserunambiguatecontent.
- Choosealong more axis:To whatoccasion do youneed a movie?
- Movies youdidn’tget to see in themovietheatres.
- A lot ofmovies has been in themovietheatres.Generally,keepthesearchboxcollapsed w/info on all pages, let theuserexpand it onneed
- Searchresult as a wallofcontentIn a dialog: The person askingwilladdadditional info after a fewwronganswers
- Comedy it is…
- Threepage types Nowyou have twothat serves as landing pages / entrances
- How do youget a (super)user? One at a time!Shouldweget a real person try to find a greatmovie for you?
- Superpower for the Super User.A greatmovie for one person can be a mediocre for another. Don’t make themcompete, but «Whatwasthismovieworth for you?»
- Free Super User suggestionengines:Chunksofsimilarcontent«Filter Channel»New entrance for Comoyo.noBasedonuserbehaviouronComoyo, and not a fictionalversionofyourself. Later: Check for different useon different devices and tune search and suggestionsaccordinglyBadges: Watched 40 scifimovies
- Pattern: «OthersthatXalsodid Y & Z»We’repeople, and we do similarstuff. Useit!Humor I guesspeoplewillallow it sincethey’rehere for a movie. Youdon’tuse it to sellthemdiapers.Senseof time & people
- Questions?A lot ofthoughtsputintothispresentation, more than I managed to communicatetoday:Feelfree to ask questions now or later.