Magazine Genre Research

1. Elizabeth Kasper

4. Masthead
Main
Coverline
Central
Image
Coverline
Tag Line
Left Third

5. Readership
Audience
(000)
Comp (%)
Adults 6,568 100
Men 2,878 44
Women 3,691 56
Median Age: 50
Marital Status: 62% Married
Education
Att-Grad
College +
83%
Graduated
College +
54%
Occupation
Prof/Managerial 37%
Top Executives* 22%
Household
Income
$60,000+ 71%
$75,000+ 63%
$100,000+ 49%
$150,000+ 23%
$200,000+ 14%

6. Subscriptions:
Paid
Print 854,028 87.9
Digital (Replica) 9,430 1.0
Total Paid Subscriptions 863,458 88.9
Verified
Print 83,091 8.5
Total Verified Subscriptions 83,091 8.5
Total Paid & Verified Subscriptions 946,549 97.4
Single Copy Sales
Print 23,574 2.4
Digital (Replica) 1,799 0.2
Total Single Copy Sales 25,373 2.6
Total Paid & Verified Circulation 971,922 100.0

7. Every Issue Contains
 Travel tips
 Off-the-beaten-path itineraries
 The best hotels and restaurants

8. • Each Masthead changes color depending on the
central image
• The typography is always Encore Sans
• The Masthead is always placed over the central
image

10. Masthead
Tag Line
Main
Cover
Line
Cover
Line
Central
Image
Left Third
Date

15. • Each Masthead changes color depending on the
central image
• The typography is always Neutraface
• The Masthead is always placed over the central
image

17. Central
Image
Masthead
Main
Cover
Line
Cover
Line
Tag
Puff

18. Budget Travel has a circulation of
687,321

19.  TRENDS, DEALS & MORE! • The latest
travel news and trends, updated daily •
Exclusive travel deals & packages • In-depth
destination coverage
 • Hotel reviews & mapping tools •
myBudgetTravel,asocialnetworkwith85,000+ac
tiveusers
 ONLINE PLACEMENTS WITHIN OUR
MOST POPULAR SECTIONS: • Home page
• This Just In Blog • Real Deals
 • Destinations • Hotels • Cruises • Trip Ideas

20. • Each Masthead changes color depending on the
central image
• The typography is always Fou Mix Bold
• Masthead is always placed over the central
image