SlideShare a Scribd company logo
1 of 20
Download to read offline
• Established in 1868
   -   part of MacDermid Inc. since 2005

• Producer of coated films and chemicals
• Proprietary technology for specific applications
• Sales $100m across 85 countries

• 340 employees globally
• World leader in tightly defined global niches
   -   printing, electronics, diagnostics, telecom, display,
       automotive & appliance markets

• Expert evangeliser for screen printing and FIM
• Aggressive NPD Processes
   -   10% workforce is R&D/Tech Support
MacDermid’s Industrial and Autotype divisions fuse ideas to develop
the latest coatings and films for styling and design applications…



 • FIM Films in Piano Black,
 Colours and Textures

 • Metallic finishes in Chrome,
 Satin and Lacquers




                                  for illustration only
PC
              Graphic                Autoflex™   Aquatex
               films                    XF
Formability




                                           Autoflex™
                               Selective
                               texture
                                            HF PE

                               Hard
                               coat

                               Base              Autoflex™
                               Film                 AF
                               Ink



              Chemical & Abrasion Resistance
•   Early adoptions from Ford/Visteon in mid and late 1990s
    -   HVAC bezels
    -   some very large (Taurus “Football”)

•   Driven by pioneering processors:
    -   McGavigans in UK
    -   Serigraph, Northern Engraving,
        Kaumagraph/ADS in US
    -   Films were usually Bayfol from BMS
         • Textured film (gave good registration)
         • PC blend with polyester improved chemical resistance
    -   BUT limitations restricted growth
         • tendency to become very blue on forming
         • gloss surfaces became badly scratched
•   Early use in button caps 2000/2001
    -   Lancia Delta
    -   BackStickers - now Schuster
    -   Autotype AutoForm film
    -   Very limited formability but early example of piano black by FIM



•   Mercedes S Class 2005
    -   Breakthrough adoption
    -   Foliotec/KH
    -   Autoflex® XtraForm™ fully formable hardcoated film
    -   First major piano black FIM application
• Adoptions from
   –   Ford
   –   Fiat
   –   VAG
   –   GM

• XtraForm™ the material of choice
   –   Integration of lenses
   –   Complex backlighting
   –   Secret ‘til lit
   –   Integrated switches
   –   Blacker black available

• Mainstream technology
•   OEM’s now have confidence in the process
•   Competent proven supplier base is ever-growing
•   Yields and part sizes increasing


However:
•   Black panel is not enough
•   Designers grow tired of the same discussion
•   What more can the technology offer?
• Economic combination of texture with gloss
  - Integration of display lenses with texture bezel
  - Texture feature lines
  - Textile effects
• Screen printing enabling technology:
  - Eco friendly Aquatex®
     • New easy print option now sampling
     • Specifically designed to work with XtraForm™

• Microreplication enabling technology:
  - New textured hardcoats
     • Autotex® S
  • Low haze AG for display integration
     • Excellent clarity with reflection suppression
•   PC film is a mainstay for FIM today
    - Great film, but with limitations
    - Flex life


•   Not possible to incorporate long life flex switches
    - Chemical resistance
        • Without hardcoat cannot pass automotive standards
        • Only post cure hardcoats deliver barrier properties
            • Require specialist handling


•   What alternatives are available?
•   OPET
    -   Very strong
    -   Good indentation hardness
    -   Good clarity
    -   Excellent flex life
    -   Surprisingly formable…


•   Enables
    -   switch integration
    -   formable pre-cured hardcoat




               HiForm PE - Formable hardcoated OPET
PMMA

  Very hard at 20°C

  • Good indentation hardness
       −Can be brittle to cut
  • Very soft at 100°C
       − Very easy to form
  • Excellent clarity
  • Low birefringence
     − for displays
•    Toray Picasus

    - Non metallic lustre film
    - Compatible with XtraForm™ coating
    - Potential for development
       • Badges
       • Chrome replacement
•   MDA have advanced nano-replication capability

    –   Scalable to huge volume
    –   Motheye AR structures
    –   High cost of origination limiting
    –   New low cost methods in development
    –   Capable of FIM integration
    –   Displays
• Capacitive switches
   – Advanced development (Schuster)

• Antenna integration
   – Bluetooth
   – WiFi
   – Already implemented by FIM in mobile phones
   – Printed tracks or selective plating
       • MacDermid Electronic Solutions

• Inductive charging
   – No adoption yet (as far as we know)
   – Phone/SatNav charging with no cables?
   – Magnetic location?

• MDA working on transparent conductive films
• No working soft touch films for interior… Yet

• Chemical resistance barrier of these coatings is poor

• Soft touch on OPET could be the answer

• MDA have a film now at commercial launch
    – Need to work on ink compatibility to fully meet automotive thermal soak
•   XtraForm™ already very durable to UV
    -   Capable of further development

•   Exterior grade
    – B and C pillars
    – Door kick strips
         • backlighting
    – Badges
         • backlighting!
•   Designers need to be inspired by the possibilities

•   Imagine new application areas:
    – Door spears
        • Almost no penetration by FIM today
        • But what if we can integrate functionality?
            – Mood lighting
            – Switching
                » locks, windows, audio controls, interior lights
                » proximity sensors
            – Radio antennae

•   15 years ago the FIM light bulb turned on for me
    – Let’s make the same thing happen for designers!
Reproduction of any material whether by photocopying or storing in any medium
 by electronic means or otherwise is prohibited without prior written consent of
                           MacDermid Autotype Ltd

             © 2011 MacDermid Autotype Ltd. All rights reserved

More Related Content

Similar to Beyond Piano Black - Decorative Automotive Plastics

Elasto proxy - Custom made solutions for your sealing needs
Elasto proxy - Custom made solutions for your sealing needsElasto proxy - Custom made solutions for your sealing needs
Elasto proxy - Custom made solutions for your sealing needsRoberto Naccarato
 
Dixie Plywood Miami Product Offering
Dixie Plywood Miami Product OfferingDixie Plywood Miami Product Offering
Dixie Plywood Miami Product OfferingRafael A. Caprile
 
Inspiration fra bilindustrien v. Johan Svenmo, Albis
Inspiration fra bilindustrien v. Johan Svenmo, AlbisInspiration fra bilindustrien v. Johan Svenmo, Albis
Inspiration fra bilindustrien v. Johan Svenmo, AlbisPlastindustrien
 
Customized Interconnect Solutions from Advanced Interconnections Corp., featu...
Customized Interconnect Solutions from Advanced Interconnections Corp., featu...Customized Interconnect Solutions from Advanced Interconnections Corp., featu...
Customized Interconnect Solutions from Advanced Interconnections Corp., featu...Advanced Interconnections Corp.
 
The new Kalzip® FC Fassade
The new Kalzip® FC FassadeThe new Kalzip® FC Fassade
The new Kalzip® FC Fassadeharocoolen
 
Conform for residential
Conform for residentialConform for residential
Conform for residentialnuform
 
Stratasys Customer Story - Champion Motor Sports
Stratasys Customer Story - Champion Motor SportsStratasys Customer Story - Champion Motor Sports
Stratasys Customer Story - Champion Motor SportsSUE BROWN
 
Nanofone Microphone Company
Nanofone Microphone CompanyNanofone Microphone Company
Nanofone Microphone CompanyNanofone
 
Tex cone lecture 5 cust relationships
Tex cone lecture 5 cust relationshipsTex cone lecture 5 cust relationships
Tex cone lecture 5 cust relationshipsStanford University
 
Prototyping methodology for automotive product development
Prototyping methodology for automotive product development Prototyping methodology for automotive product development
Prototyping methodology for automotive product development GokulMurugesan7
 
Corporate Portfolio
Corporate PortfolioCorporate Portfolio
Corporate Portfoliomarvinhaduca
 
5G for onboard racing car video
5G for onboard racing car video5G for onboard racing car video
5G for onboard racing car videoKieran Kunhya
 
Arbaz samsung proter
Arbaz samsung proterArbaz samsung proter
Arbaz samsung proterArbaaz Kazi
 
Signal distribution in ds networks
Signal distribution in ds networksSignal distribution in ds networks
Signal distribution in ds networksElizabeta Petakovic
 
Corporate Presentation 2012 Compressed
Corporate Presentation 2012 CompressedCorporate Presentation 2012 Compressed
Corporate Presentation 2012 Compressedbrettmccoy
 

Similar to Beyond Piano Black - Decorative Automotive Plastics (20)

Elasto proxy - Custom made solutions for your sealing needs
Elasto proxy - Custom made solutions for your sealing needsElasto proxy - Custom made solutions for your sealing needs
Elasto proxy - Custom made solutions for your sealing needs
 
Dixie Plywood Miami Product Offering
Dixie Plywood Miami Product OfferingDixie Plywood Miami Product Offering
Dixie Plywood Miami Product Offering
 
Inspiration fra bilindustrien v. Johan Svenmo, Albis
Inspiration fra bilindustrien v. Johan Svenmo, AlbisInspiration fra bilindustrien v. Johan Svenmo, Albis
Inspiration fra bilindustrien v. Johan Svenmo, Albis
 
Mipa news 2012_gb
Mipa news 2012_gbMipa news 2012_gb
Mipa news 2012_gb
 
Customized Interconnect Solutions from Advanced Interconnections Corp., featu...
Customized Interconnect Solutions from Advanced Interconnections Corp., featu...Customized Interconnect Solutions from Advanced Interconnections Corp., featu...
Customized Interconnect Solutions from Advanced Interconnections Corp., featu...
 
MoserBaer VIT Mar09.ppt
MoserBaer VIT Mar09.pptMoserBaer VIT Mar09.ppt
MoserBaer VIT Mar09.ppt
 
The new Kalzip® FC Fassade
The new Kalzip® FC FassadeThe new Kalzip® FC Fassade
The new Kalzip® FC Fassade
 
Xdcam(brch)
Xdcam(brch)Xdcam(brch)
Xdcam(brch)
 
Conform for residential
Conform for residentialConform for residential
Conform for residential
 
Stratasys Customer Story - Champion Motor Sports
Stratasys Customer Story - Champion Motor SportsStratasys Customer Story - Champion Motor Sports
Stratasys Customer Story - Champion Motor Sports
 
Nanofone Microphone Company
Nanofone Microphone CompanyNanofone Microphone Company
Nanofone Microphone Company
 
Tex cone lecture 5 cust relationships
Tex cone lecture 5 cust relationshipsTex cone lecture 5 cust relationships
Tex cone lecture 5 cust relationships
 
Smartfix Presentation
Smartfix PresentationSmartfix Presentation
Smartfix Presentation
 
Facade Systems Inc Lunch and Learn Fundermax
Facade Systems Inc Lunch and Learn FundermaxFacade Systems Inc Lunch and Learn Fundermax
Facade Systems Inc Lunch and Learn Fundermax
 
Prototyping methodology for automotive product development
Prototyping methodology for automotive product development Prototyping methodology for automotive product development
Prototyping methodology for automotive product development
 
Corporate Portfolio
Corporate PortfolioCorporate Portfolio
Corporate Portfolio
 
5G for onboard racing car video
5G for onboard racing car video5G for onboard racing car video
5G for onboard racing car video
 
Arbaz samsung proter
Arbaz samsung proterArbaz samsung proter
Arbaz samsung proter
 
Signal distribution in ds networks
Signal distribution in ds networksSignal distribution in ds networks
Signal distribution in ds networks
 
Corporate Presentation 2012 Compressed
Corporate Presentation 2012 CompressedCorporate Presentation 2012 Compressed
Corporate Presentation 2012 Compressed
 

Recently uploaded

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizharallensay1
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceDamini Dixit
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Anamikakaur10
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...amitlee9823
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon investment
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon investment
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture conceptP&CO
 
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...lizamodels9
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceDamini Dixit
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...lizamodels9
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 

Recently uploaded (20)

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 

Beyond Piano Black - Decorative Automotive Plastics

  • 1.
  • 2. • Established in 1868 - part of MacDermid Inc. since 2005 • Producer of coated films and chemicals • Proprietary technology for specific applications • Sales $100m across 85 countries • 340 employees globally • World leader in tightly defined global niches - printing, electronics, diagnostics, telecom, display, automotive & appliance markets • Expert evangeliser for screen printing and FIM • Aggressive NPD Processes - 10% workforce is R&D/Tech Support
  • 3. MacDermid’s Industrial and Autotype divisions fuse ideas to develop the latest coatings and films for styling and design applications… • FIM Films in Piano Black, Colours and Textures • Metallic finishes in Chrome, Satin and Lacquers for illustration only
  • 4. PC Graphic Autoflex™ Aquatex films XF Formability Autoflex™ Selective texture HF PE Hard coat Base Autoflex™ Film AF Ink Chemical & Abrasion Resistance
  • 5. Early adoptions from Ford/Visteon in mid and late 1990s - HVAC bezels - some very large (Taurus “Football”) • Driven by pioneering processors: - McGavigans in UK - Serigraph, Northern Engraving, Kaumagraph/ADS in US - Films were usually Bayfol from BMS • Textured film (gave good registration) • PC blend with polyester improved chemical resistance - BUT limitations restricted growth • tendency to become very blue on forming • gloss surfaces became badly scratched
  • 6. Early use in button caps 2000/2001 - Lancia Delta - BackStickers - now Schuster - Autotype AutoForm film - Very limited formability but early example of piano black by FIM • Mercedes S Class 2005 - Breakthrough adoption - Foliotec/KH - Autoflex® XtraForm™ fully formable hardcoated film - First major piano black FIM application
  • 7.
  • 8. • Adoptions from – Ford – Fiat – VAG – GM • XtraForm™ the material of choice – Integration of lenses – Complex backlighting – Secret ‘til lit – Integrated switches – Blacker black available • Mainstream technology
  • 9. OEM’s now have confidence in the process • Competent proven supplier base is ever-growing • Yields and part sizes increasing However: • Black panel is not enough • Designers grow tired of the same discussion • What more can the technology offer?
  • 10. • Economic combination of texture with gloss - Integration of display lenses with texture bezel - Texture feature lines - Textile effects • Screen printing enabling technology: - Eco friendly Aquatex® • New easy print option now sampling • Specifically designed to work with XtraForm™ • Microreplication enabling technology: - New textured hardcoats • Autotex® S • Low haze AG for display integration • Excellent clarity with reflection suppression
  • 11. PC film is a mainstay for FIM today - Great film, but with limitations - Flex life • Not possible to incorporate long life flex switches - Chemical resistance • Without hardcoat cannot pass automotive standards • Only post cure hardcoats deliver barrier properties • Require specialist handling • What alternatives are available?
  • 12. OPET - Very strong - Good indentation hardness - Good clarity - Excellent flex life - Surprisingly formable… • Enables - switch integration - formable pre-cured hardcoat HiForm PE - Formable hardcoated OPET
  • 13. PMMA Very hard at 20°C • Good indentation hardness −Can be brittle to cut • Very soft at 100°C − Very easy to form • Excellent clarity • Low birefringence − for displays
  • 14. Toray Picasus - Non metallic lustre film - Compatible with XtraForm™ coating - Potential for development • Badges • Chrome replacement
  • 15. MDA have advanced nano-replication capability – Scalable to huge volume – Motheye AR structures – High cost of origination limiting – New low cost methods in development – Capable of FIM integration – Displays
  • 16. • Capacitive switches – Advanced development (Schuster) • Antenna integration – Bluetooth – WiFi – Already implemented by FIM in mobile phones – Printed tracks or selective plating • MacDermid Electronic Solutions • Inductive charging – No adoption yet (as far as we know) – Phone/SatNav charging with no cables? – Magnetic location? • MDA working on transparent conductive films
  • 17. • No working soft touch films for interior… Yet • Chemical resistance barrier of these coatings is poor • Soft touch on OPET could be the answer • MDA have a film now at commercial launch – Need to work on ink compatibility to fully meet automotive thermal soak
  • 18. XtraForm™ already very durable to UV - Capable of further development • Exterior grade – B and C pillars – Door kick strips • backlighting – Badges • backlighting!
  • 19. Designers need to be inspired by the possibilities • Imagine new application areas: – Door spears • Almost no penetration by FIM today • But what if we can integrate functionality? – Mood lighting – Switching » locks, windows, audio controls, interior lights » proximity sensors – Radio antennae • 15 years ago the FIM light bulb turned on for me – Let’s make the same thing happen for designers!
  • 20. Reproduction of any material whether by photocopying or storing in any medium by electronic means or otherwise is prohibited without prior written consent of MacDermid Autotype Ltd © 2011 MacDermid Autotype Ltd. All rights reserved